Nestlé S.A.: Nespresso to enter Colombian market
Nestlé S.A. / Nespresso to enter Colombian market . Processed and transmitted
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content of this announcement.
Nespresso is announcing the opening of commercial operations in Colombia for
the first time, commencing later this year.
Colombia is the most important source of green coffee for Nespresso -
Colombian coffee can be found in 80% of Nespresso Grands Crus.
"Colombia is a country where coffee holds a very special place and we're very
excited that Colombian consumers will be able to discover the highest quality
Nespresso Grand Cru coffees," said Jean-Marc Duvoisin, CEO of Nestlé Nespresso
Nespresso products will be available in Colombia from autumn 2014. The brand
will also open a Nespresso boutique in Bogota, allowing customers to benefit
from face-to-face service and expert advice in addition to the online and
phone service it offers.
Consumers will still be able to purchase Nespresso coffees and machines
through the Nespresso Club website, and via an exclusive customer service
Improving farming communities
Colombia was amongst the first nations to join the Nespresso AAA Sustainable
Quality Program. The AAA Program, which was launched 10 years ago, is a
partnership with farmers, coffee suppliers, the Colombian Coffee Growers'
Federation and NGOs in Colombia.
There are currently over 40,000 farmers in Colombia from whom Nespresso
sources coffee on the AAA Program, up from 1,200 farmers in 2006.
By developing long-term relationships with Colombian coffee farmers through
the AAA Program, Nespresso seeks to continue improving living and farming
conditions amongst coffee growing communities. Through the AAA Program,
Nespresso ensures that the quality of its coffee remains high while the
environment and the wellbeing of coffee farmers are protected.
"The long-term relationships that we have built with Colombian coffee farmers
drive shared value for them, but also for Nespresso consumers who appreciate
high quality coffee," said Mr Duvoisin.
"The introduction of Nespresso in Colombia will now allow coffee lovers across
the country to experience the Nespresso quality and convenience that is
already in 59 countries worldwide."
Nespresso corporate website
Nespresso AAA Sustainable Quality Program
Group picture of Nespresso sustainability advisory board
More stories about Nespresso and Coffee Farming:
The Nespresso AAA Program: One farmer's story
New Nespresso system aims to reshape North American Coffee Industry
Nestlé empowers female coffee farmers in Kenya
Nespresso launches major new sustainability initiatives in Africa and Latin
Nestlé Corporate Media Relations
Tel: +41 21 924 2200
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Source: Nestlé S.A. via Globenewswire
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