Nestlé S.A.: Nespresso to enter Colombian market

               Nestlé S.A.: Nespresso to enter Colombian market

Nestlé S.A. / Nespresso to enter Colombian market . Processed and transmitted
by NASDAQ OMX Corporate Solutions. The issuer is solely responsible for the
content of this announcement.

Nespresso is announcing the opening of commercial operations in Colombia for
the first time, commencing later this year.

Colombia is the most important source of green coffee for Nespresso -
Colombian coffee can be found in 80% of Nespresso Grands Crus.

"Colombia is a country where coffee holds a very special place and we're very
excited that Colombian consumers will be able to discover the highest quality
Nespresso Grand Cru coffees," said Jean-Marc Duvoisin, CEO of Nestlé Nespresso
SA.

Nespresso products will be available in Colombia from autumn 2014. The brand
will also open a Nespresso boutique in Bogota, allowing customers to benefit
from face-to-face service and expert advice in addition to the online and
phone service it offers.

Consumers will still be able to purchase Nespresso coffees and machines
through the Nespresso Club website, and via an exclusive customer service
hotline.

Improving farming communities

Colombia was amongst the first nations to join the Nespresso AAA Sustainable
Quality Program. The AAA Program, which was launched 10 years ago, is a
partnership with farmers, coffee suppliers, the Colombian Coffee Growers'
Federation and NGOs in Colombia.

There are currently over 40,000 farmers in Colombia from whom Nespresso
sources coffee on the AAA Program, up from 1,200 farmers in 2006.

By developing long-term relationships with Colombian coffee farmers through
the AAA Program, Nespresso seeks to continue improving living and farming
conditions amongst coffee growing communities. Through the AAA Program,
Nespresso ensures that the quality of its coffee remains high while the
environment and the wellbeing of coffee farmers are protected.

"The long-term relationships that we have built with Colombian coffee farmers
drive shared value for them, but also for Nespresso consumers who appreciate
high quality coffee," said Mr Duvoisin.

"The introduction of Nespresso in Colombia will now allow coffee lovers across
the country to experience the Nespresso quality and convenience that is
already in 59 countries worldwide."

Related information:

Nespresso corporate website
http://www.nestle-nespresso.com/



Nespresso AAA Sustainable Quality Program
http://www.nestle-nespresso.com/ecolaboration/sustainability/coffee



Group picture of Nespresso sustainability advisory board
http://www.flickr.com/photos/nestle/9300459070/

More stories about Nespresso and Coffee Farming:

The Nespresso AAA Program: One farmer's story
http://www.nestle-nespresso.com/newsandfeatures/duberney-arias-in-colombia-finding-a-long-term-partner-in-sustainable-quality

New Nespresso system aims to reshape North American Coffee Industry
http://www.nestle.com/media/newsandfeatures/nespresso-us-launch

Nestlé empowers female coffee farmers in Kenya
http://www.nestle.com/media/newsandfeatures/female-coffee-farmers-kenya

Nespresso launches major  new sustainability initiatives  in Africa and  Latin 
America
http://www.nestle.com/media/newsandfeatures/nespresso-sustainability-advisory-board

Media enquiries

Nestlé Corporate Media Relations
Tel: +41 21 924 2200
Email: mediarelations@nestle.com

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Source: Nestlé S.A. via Globenewswire
HUG#1769639

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