KitchenAid Introduces Sparkling Beverage Maker, Powered By SodaStream

    KitchenAid Introduces Sparkling Beverage Maker, Powered By SodaStream

PR Newswire

CHICAGO, March 18, 2014

CHICAGO, March 18, 2014 /PRNewswire/ --KitchenAid has entered the fast
growing home carbonation category with the introduction of the Sparkling
Beverage Maker, a premium countertop soda maker developed in collaboration
with SodaStream International, Ltd., the world's leading manufacturer and
distributor of home carbonation systems.

KitchenAid Sparkling Beverage Maker

Echoing the curved, streamlined silhouette of the brand's iconic stand mixer,
the Sparkling Beverage Maker features all-metal construction. It offers four
carbonation settings, a one-liter BPA free plastic bottle, and a 60-liter CO2
tank. Available in Aqua Sky, Cobalt Blue, Contour Silver, Empire Red, Green
Apple, Onyx Black, Tangerine and White starting in June, it will carry a
suggested retail price of $249.99.

"As with all KitchenAid products, we never enter a new category unless there's
something differentiating we can offer," said Beth Robinson, senior manager of
brand experience for KitchenAid. "The all-metal design and eye-catching
aesthetics of this model make it uniquely KitchenAid."

"Also, given how adventurous our consumers are in the kitchen, we envision
them using it somewhat differently," she adds. "Beyond the many wonderful
pre-made soda syrups available for this system, KitchenAid consumers are
likely to experiment in making their own syrups using fresh ingredients."

In an earlier statement announcing plans for their collaboration, executives
from both KitchenAid and SodaStream reflected on the synergies between the
brands.

"We are excited to expand our KitchenAid family of products and enter the
growing category of home carbonation," said David Elliott, general manager of
KitchenAid small appliances. "Working with SodaStream brings together their
best-in-class technology with our stylish design signature to offer a premium
product for our consumers worldwide."  

"KitchenAid is an iconic, global brand and we welcome them to the SodaStream
revolution," said Daniel Birnbaum, CEO of SodaStream. "Our unique platform
will enable KitchenAid to provide its large and loyal consumer base with the
many benefits of home carbonation. We look forward to leveraging the combined
strengths of our two brands to advance the category and reach an even broader
global audience."

Since the introduction of its legendary stand mixer in 1919 and first
dishwasher in 1949, KitchenAid has built on the legacy of these icons to
create a complete line of products designed for cooks. Today, the KitchenAid
brand offers virtually every essential for the well-equipped kitchen with a
collection that includes everything from countertop appliances to cookware,
ranges to refrigerators, and whisks to wine cellars. Cook for the Cure®, the
brand's partnership with Susan G. Komen for the Cure®, is now in its 13^th
year and has raised over $9 million to help find a cure for breast cancer. To
learn why chefs choose KitchenAid for their homes more than any other brand*,
visit KitchenAid.com or join us at Facebook.com/KitchenAid and
Twitter.com/KitchenAidUSA.

* Based on a 2012 survey, KitchenAid was found to be the home kitchen
appliance brand chosen most often by members of the International Association
of Culinary Professionals.

About SodaStream

SodaStream is the world's leading manufacturer and distributor of home
beverage carbonation systems which enable consumers to easily transform
ordinary tap water instantly into carbonated soft drinks and sparkling water.
Soda makers offer a highly differentiated and innovative solution to consumers
of bottled and canned carbonated soft drinks and sparkling water. Our products
are environmentally friendly, cost effective, promote health and wellness, and
are customizable and fun to use. In addition, our products offer convenience
by eliminating the need to carry bottles home from the supermarket, to store
bottles at home or to regularly dispose of empty bottles. Our products are
available at more than 60,000 retail stores in 45 countries around the world,
including 15,000 retail stores in the United States. For more information,
visit http://www.sodastream.com.To download SodaStream's IR app, with access
to SEC documents, press releases, videos, audiocasts and more, please visit
http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8for your iPhone/iPad,
or https://play.google.com/store/apps/details?id=com.theirapp.sodafor your
Android mobile device.

KitchenAid.

Photo - http://photos.prnewswire.com/prnh/20140318/DE84781
Logo - http://photos.prnewswire.com/prnh/20120717/DE41498LOGO-b

SOURCE KitchenAid

Website: http://www.kitchenaid.com
Contact: Kim Roman, Digitas, 212.350.7822, kim.roman@digitas.com, or Jill
Sciuto, Digitas, 646.735.7582, jill.sciuto@digitas.com or Beth Robinson,
KitchenAid, 269.923.4770, beth_l_robinson@kitchenaid.com
 
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