CXPA Atlanta Networking Event at Chick-fil-A's "Hatch" a Resounding Success
Popularity Inspires a Repeat Event Later This Spring
WAKEFIELD, Mass. -- March 18, 2014
The Customer Experience Professionals Association (CXPA), the international
non-profit organization created to guide and enhance the growing field of
customer experience management, held a special Atlanta-area networking event
at "Hatch," Chick-fil-A’s innovation and learning center. Both CXPA members
and non-members went behind the scenes at the well-known company on Wednesday,
March 5. The event was soon over-subscribed; so popular that a repeat session
will be scheduled.
In this behind-the-curtain session, CXPA members and other attendees heard how
innovation and creativity make their way into the company's culture.
Participants – some of whom came from more than a thousand miles away -- saw
firsthand how idea exploration and imagining the future can energize an
organization, and they took home valuable insights for their own customer
experience innovation efforts. Atlanta-based Chick-fil-A, Inc. is a family
owned and privately held restaurant company that is credited with inventing
the chicken sandwich. Chick-fil-A operates 1,700 restaurants in the United
“Putting people first is the cornerstone of the discipline of customer
experience, and we were eager to see how Chick-fil-A is living this ideal at
Hatch and throughout its organization,” said Mike Wittenstein, CXPA member and
Atlanta area leader. "The Chick-fil-A visit more than filled our expectations.
This high-profile event, and the repeat version, give attendees a taste of
what's in store at the CXPA's Insight Exchange event, being held in Atlanta
for the first time in May."
"Local events like this – planned, organized and managed by CXPA grassroots
teams – are the backbone of the CXPA's shared-experience approach to
professional learning," said CXPA Chair and co-founder Bruce Temkin. "We
applaud the Atlanta team's hard work, and we hope to see all the attendees at
our upcoming Insight Exchange."
Event attendees voiced their enthusiasm:
*Samantha Bailey, NovoLogic: "This was a mind-blowing experience of an
exciting, creative place. The CXPA is doing a good job at getting members
to experience everything that's out there that can help their businesses."
*Mike Milburn, Confirmit: "Seeing some of the innovations here, seeing how
they handle the idea process, is fascinating. I love the way they've set
it up so that it's OK to fail."
*Rich Goidel, Dangerous Kitchen: "Trying to figure out in your head what
works only goes so far. With all the prototyping they do here, using real
people in virtual spaces, they can make real-world decisions based on real
information, not assumptions."
*Lesley Lykins, CXPA Director of Member Engagement: "It's this kind of
event that helps us grow the discipline of Customer Experience, and share
best practices. It's what the CXPA is all about: sharing and inspiration,
and the feeling that you're not alone, that you're working with others
toward a greater goal of providing a better customer experience."
The CXPA's fourth annual Insight Exchange event takes place May 13-14 at the
Loews Atlanta Hotel in the heart of Atlanta; more information is available on
the CXPA website.
Led by respected experts in the customer experience field, the CXPA supports
the professional development of its members and advances the field by
providing research and education, establishing standards, offering networking
and career opportunities, promoting the industry, and creating a better
understanding of the discipline of customer experience management.
About the CXPA
The Customer Experience Professionals Association is a global, non-profit
organization dedicated to the advancement of customer experience management
best practices. It provides customer experience management professionals with
educational and networking opportunities to help them succeed, and facilitates
the industry-wide advancement of the discipline of customer experience
management. The CXPA’s members include individuals who develop, manage,
optimize, and envision how organizations interact with their customers. This
community includes customer experience practitioners within companies, vendors
who support customer experience efforts, and other stakeholders in the
Founded in April 2011, the CXPA has 80 Corporate Members and more than 2,400
customer experience professionals in its community. CXPA Gold Sponsors include
Confirmit, ForeSee, Genesys, Oracle, and Verint. Clarabridge, Inc.,
Corsential, LiveOps, Mattersight Corporation, Medallia, ResponseTek and TNS
are CXPA Silver Sponsors. For more information, visit www.cxpa.org.
Customer Experience Professionals Association, CXPA, and the CXPA logo are
trademarks of the Customer Experience Professionals Association. All other
company names mentioned may be trademarks or registered trademarks of their
Customer Experience Professionals Association
Judith Vanderkay, +1-781-876-6208
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