Farmed Salmon Industry Puts Sustainability Before Competition to Meet Record Consumer Demand

 Farmed Salmon Industry Puts Sustainability Before Competition to Meet Record  Consumer Demand  BOSTON, March 18, 2014 /CNW/ - Today at the Seafood Expo North America in  Boston, the Global Salmon Initiative (GSI), along with World Wildlife Fund  (WWF), the Food and Agricultural Organization (FAO) of the United Nations (UN)  and Rabobank, will join together for the first time in the US to demonstrate  how the global farmed salmon industry is leading the way in changing current  aquaculture business practices to ensure a sustainable future for the industry.  To view the Multimedia News Release, please click:  http://www.multivu.com/mnr/65032-global-farmed-salmon-industry  The US is the largest consumer by country of farmed salmon worldwide,  consuming more than 282,000 tons in 2013. In fact, consumer demand for farmed  salmon has increased by over 14 percent in the last 5 years in the US alone,  and is showing no signs of slowing down. Global demand for salmon has  increased even quicker, doubling in the last decade, and is set to double  again by 2020.  The Pathways to Sustainability Seminar intends to set an example of how  cooperation among seafood industry members can lead to sustainable development  and can be replicated across other industries. Many business leaders believe a  significant change in current business practices is the only way for the  industry to meet its market potential and future global consumer demand for  salmon. GSI executives meeting in Boston with global sustainability leaders  are today announcing their commitment to put sustainability before  competition, in order to pursue a unique model of environmental cooperation as  a driver for their industry's success.  "It is extremely rare to see CEOs -- who are usually competing fiercely for  market share -- joining together to address challenges around sustainability,"  said Jason Clay, senior vice president of market transformation for WWF. "This  type of bold, collective action in the farmed salmon sector is what's needed  across all food commodities if we ever hope to feed nine billion people while  preserving biodiversity."  During the seminar on March 18, leaders from GSI and the expert panel will  review the initial results of the GSI cooperation model, and discuss how  industry collaboration can translate into industry improvements. In turn,  providing a sustainable solution, both economically and environmentally, to  the world's growing demand for high protein foods.  At the forefront of change in the aquaculture industry, GSI was formed to help  change current business practices and has focused on a model of environmental  cooperation as a driver for industry success.  "The companies active in GSI recognize that sustainability is commercially  sensible, and by making a public commitment to sustainable practices, they are  helping to embed sustainability as a strategic driver of long-term success,"  said Jeroen Leffelaar, Rabobank Global Animal Protein Co-head.  GSI has chosen three priority areas where it intends to translate the workings  of the model into significant industry improvements. GSI's specific priorities  include:           --  Having all member companies certified by the Aquaculture         Stewardship Council (ASC) Salmon Standard by 2020. To date, GSI         members have had their first three farms certified - a         testament to the success of this unique model     --  Focusing on biosecurity - primarily sea lice and disease         management - where member companies are using knowledge         transfer as a means of generating improved management practices     --  Working with industry partners to secure sustainable sources of         feed to meet growing demand  "As individual companies we can work as hard as we want at improving our  operations to support sustainable growth, but due to the nature of our  business we are inherently affected by the actions of neighbors and fellow  companies," said Jon Hindar, Co-chair of GSI and CEO of Cermaq. "By focusing  instead on cooperation and collaboration we are seeing that progress can be  made on a much wider scale, and at a much quicker rate."  ABOUT  GSI  The Global Salmon Initiative (GSI) is a leadership initiative established in  2013 by global farmed salmon producers focused on making significant progress  on industry sustainability. GSI is committed to fully realizing a shared goal  of providing a highly sustainable source of healthy food to feed a growing  global population, whilst minimizing our environmental footprint, and  continuing to improve our social contribution.  GSI member companies include Bakkafrost; Blumar; Cermaq; Compañía Pesquera  Camanchaca; Empresas AquaChile; Grieg Seafood; Lerøy Seafood Group; Los  Fiordos; Marine Harvest; Norway Royal Salmon; SalMar; Multiexport Foods SA;  The Scottish Salmon Company; and Scottish Sea Farms. GSI companies have a  presence in Chile, Canada, Norway, the Faroe Islands, Ireland and Scotland,  and make significant contributions to the economies of these respective  countries.  Further information may be received by contacting the GSI secretariat, AXON,  at GSI@axon-com.com or by visiting http://www.globalsalmoninitiative.org.   Follow GSI on Twitter @GSI_Salmon .  ABOUT  ASC  ASC is the acronym for the Aquaculture Stewardship Council, an independent  not-for-profit organization. The ASC was founded in 2010 by WWF and IDH (Dutch  Sustainable Trade Initiative) to manage the global standards for responsible  aquaculture, which are developed by the Aquaculture Dialogues, a program of  roundtables initiated and coordinated by WWF. The ASC aims to be the world's  leading certification and labeling program for responsibly farmed seafood. The  ASC is a global organization working with aquaculture producers, seafood  processors, retail and food service companies, scientists, conservation groups  and the public to promote the best environmental and social choice in seafood.  The ASC's aquaculture certification program and seafood label recognizes and  rewards responsible aquaculture.  REFERENCES  Available on request.  Video:  http://www.multivu.com/mnr/65032-global-farmed-salmon-industry    SOURCE  Global Salmon Initiative  Media contacts: Sophie Ryan, AXON Communications, +44(0)7809-390-664,  sryan@axon-com.com; Jill Moors, AXON Communications, +44(0)203-595-2415,  jmoors@axon-com.com  To view this news release in HTML formatting, please use the following URL:  http://www.newswire.ca/en/releases/archive/March2014/18/c2665.html  CO: Global Salmon Initiative ST: Massachusetts NI: AGR