Farmed Salmon Industry Puts Sustainability Before Competition to Meet Record Consumer Demand

Farmed Salmon Industry Puts Sustainability Before Competition to Meet Record 
Consumer Demand 
BOSTON, March 18, 2014 /CNW/ - Today at the Seafood Expo North America in 
Boston, the Global Salmon Initiative (GSI), along with World Wildlife Fund 
(WWF), the Food and Agricultural Organization (FAO) of the United Nations (UN) 
and Rabobank, will join together for the first time in the US to demonstrate 
how the global farmed salmon industry is leading the way in changing current 
aquaculture business practices to ensure a sustainable future for the industry. 
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The US is the largest consumer by country of farmed salmon worldwide, 
consuming more than 282,000 tons in 2013. In fact, consumer demand for farmed 
salmon has increased by over 14 percent in the last 5 years in the US alone, 
and is showing no signs of slowing down. Global demand for salmon has 
increased even quicker, doubling in the last decade, and is set to double 
again by 2020. 
The Pathways to Sustainability Seminar intends to set an example of how 
cooperation among seafood industry members can lead to sustainable development 
and can be replicated across other industries. Many business leaders believe a 
significant change in current business practices is the only way for the 
industry to meet its market potential and future global consumer demand for 
salmon. GSI executives meeting in Boston with global sustainability leaders 
are today announcing their commitment to put sustainability before 
competition, in order to pursue a unique model of environmental cooperation as 
a driver for their industry's success. 
"It is extremely rare to see CEOs -- who are usually competing fiercely for 
market share -- joining together to address challenges around sustainability," 
said Jason Clay, senior vice president of market transformation for WWF. "This 
type of bold, collective action in the farmed salmon sector is what's needed 
across all food commodities if we ever hope to feed nine billion people while 
preserving biodiversity." 
During the seminar on March 18, leaders from GSI and the expert panel will 
review the initial results of the GSI cooperation model, and discuss how 
industry collaboration can translate into industry improvements. In turn, 
providing a sustainable solution, both economically and environmentally, to 
the world's growing demand for high protein foods. 
At the forefront of change in the aquaculture industry, GSI was formed to help 
change current business practices and has focused on a model of environmental 
cooperation as a driver for industry success. 
"The companies active in GSI recognize that sustainability is commercially 
sensible, and by making a public commitment to sustainable practices, they are 
helping to embed sustainability as a strategic driver of long-term success," 
said Jeroen Leffelaar, Rabobank Global Animal Protein Co-head. 
GSI has chosen three priority areas where it intends to translate the workings 
of the model into significant industry improvements. GSI's specific priorities 

       --  Having all member companies certified by the Aquaculture
        Stewardship Council (ASC) Salmon Standard by 2020. To date, GSI
        members have had their first three farms certified - a
        testament to the success of this unique model
    --  Focusing on biosecurity - primarily sea lice and disease
        management - where member companies are using knowledge
        transfer as a means of generating improved management practices
    --  Working with industry partners to secure sustainable sources of
        feed to meet growing demand

"As individual companies we can work as hard as we want at improving our 
operations to support sustainable growth, but due to the nature of our 
business we are inherently affected by the actions of neighbors and fellow 
companies," said Jon Hindar, Co-chair of GSI and CEO of Cermaq. "By focusing 
instead on cooperation and collaboration we are seeing that progress can be 
made on a much wider scale, and at a much quicker rate."


The Global Salmon Initiative (GSI) is a leadership initiative established in 
2013 by global farmed salmon producers focused on making significant progress 
on industry sustainability. GSI is committed to fully realizing a shared goal 
of providing a highly sustainable source of healthy food to feed a growing 
global population, whilst minimizing our environmental footprint, and 
continuing to improve our social contribution.

GSI member companies include Bakkafrost; Blumar; Cermaq; Compañía Pesquera 
Camanchaca; Empresas AquaChile; Grieg Seafood; Lerøy Seafood Group; Los 
Fiordos; Marine Harvest; Norway Royal Salmon; SalMar; Multiexport Foods SA; 
The Scottish Salmon Company; and Scottish Sea Farms. GSI companies have a 
presence in Chile, Canada, Norway, the Faroe Islands, Ireland and Scotland, 
and make significant contributions to the economies of these respective 

Further information may be received by contacting the GSI secretariat, AXON, 
at or by visiting  
Follow GSI on Twitter @GSI_Salmon .


ASC is the acronym for the Aquaculture Stewardship Council, an independent 
not-for-profit organization. The ASC was founded in 2010 by WWF and IDH (Dutch 
Sustainable Trade Initiative) to manage the global standards for responsible 
aquaculture, which are developed by the Aquaculture Dialogues, a program of 
roundtables initiated and coordinated by WWF. The ASC aims to be the world's 
leading certification and labeling program for responsibly farmed seafood. The 
ASC is a global organization working with aquaculture producers, seafood 
processors, retail and food service companies, scientists, conservation groups 
and the public to promote the best environmental and social choice in seafood. 
The ASC's aquaculture certification program and seafood label recognizes and 
rewards responsible aquaculture.


Available on request.


SOURCE  Global Salmon Initiative 
Media contacts: Sophie Ryan, AXON Communications, +44(0)7809-390-664,; Jill Moors, AXON Communications, +44(0)203-595-2415, 
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CO: Global Salmon Initiative
ST: Massachusetts
-0- Mar/18/2014 12:52 GMT
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