Security Player Share of Fast Growing Smart Home Market Cut in Half by 2019, Says ABI Research

  Security Player Share of Fast Growing Smart Home Market Cut in Half by 2019,
  Says ABI Research

Business Wire

NEW YORK -- March 18, 2014

Over the next five years monitored security players will maintain the number
one position in installed homes in the US managed smart home market but their
market share will drop more than 50% as competition increases and rivals
leverage their own strengths with competing services.

In a new report, ABI Research examined the offers, assets, and competitive
positioning of Telco’s, CableCo’s, Retailers, and Monitored Security players
in the US managed smart home service market.As shown in the analysis, the
early mover advantage of monitored security companies cannot match some
competitor’s core competencies which are better suited to selling smart home
products and services.

“The potential for each vendor in the managed smart home market stems not just
from their current offerings but also from their ability to introduce smart
home services to new and existing customers. Monitored security has long seen
its market penetration stymied and the ability of smart home applications to
widen its appeal is uncertain at best,” says Jonathan Collins, principal
analyst at ABI Research.

Monitored security players will increasingly face a choice between continuing
to bundle smart home service with monitored security or creating separate,
entry-level smart home offerings. Varying service cost, functionality, device
support, contract length and bundled service models are all being tried and
tested by vendors within the growing marketplace challenging security player
traditional offerings. Between 2013 and 2019, managed smart home service
adoption will grow 37% in the US.

The new ABI research report, “Home Automation Subscription Pricing Models”
accesses the potential for smart home subscriber services in the Unites States
as well as the specific approaches of key companies in the market. These
include ADT, AT&T, Comcast, Lowes, Staples, Time Warner and Vivint.

These findings are part of ABI Research’s Smart Home Research Service

ABI Research provides in-depth analysis and quantitative forecasting of trends
in global connectivity and other emerging technologies. From offices in North
America, Europe and Asia, ABI Research’s worldwide team of experts advises
thousands of decision makers through 70+ research and advisory services. Est.
1990. For more information visit, or call +1.516.624.2500.


ABI Research
Christine Gallen, +1-516-624-2542
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