Lexar/Crucial: Micron and Crucial Introduce Next-Generation SSD for Personal Storage, Media and Entertainment Markets

 Lexar/Crucial: Micron and Crucial Introduce Next-Generation SSD for Personal
                   Storage, Media and Entertainment Markets

New M550 SSD Offers Faster Performance, Longer Battery Life and High-Capacity
                      Storage with Advanced Feature Set

Key Messages:

  oReaches 20 times higher performance^1 than conventional hard drives for
    lightning fast boot, file and application load times
  oStretches battery life through dramatically better power efficiency,
    consuming as little as 6 percent as much power versus a traditional hard
    drive on comparable workloads^2
  oOffers an advanced feature set that includes hardware-based encryption,
    data protection against unexpected power loss and an advanced adaptive
    thermal monitoring system
  oAvailable in 2.5-inch, mSATA and M.2 form factors with capacities up to
    1TB

Multimedia Elements:

1.Media Kit
2.How We Make Our SSDs (video)
3.The Benefits of Upgrading to an SSD (video)
4.Installing an SSD Is Easier Than You Think (video)

Boise, ID, March 18, 2014 (GLOBE NEWSWIRE) - Micron Technology, Inc.
(Nasdaq:MU), today announced a new personal storage class, solid state drive
(SSD), continuing a legacy of developing foundational memory technology into
reliable, high-performance storage solutions. The M550 SSD is designed to meet
the increasingly demanding needs of high-performance computing, ultrathin, and
media/video applications. It is available today to consumers, businesses and
system builders under the Crucial^® brand and to OEM customers under the
Micron^® brand.

Faster Storage Performance

The M550 SSD offers 20 times higher performance^1 than a traditional hard
drive, while consuming significantly less power. It enables quick boot-up,
speedy file and program access, near instant wake from sleep, as well as
ultra-efficient power management for increased battery life. In fact, the M550
draws as little as 0.15 watts during normal operation^2.

The M550 design tightly integrates Micron NAND and firmware to deliver up to
95,000 input/output operations per second (IOPS). The drive's sequential
speeds reach up to 550 MB/s for reads and 500 MB/s writes, which maxes out the
capabilities of the SATA 6 Gb/s interface.^3 To understand the benefits of
upgrading to an SSD and see the dramatic performance gains compared to
traditional hard drives, watch our video.

Advanced Feature Set

The M550 SSD incorporates a host of advanced features to provide users with a
powerful computing experience:

  oBest-in-Class Hardware Encryption: Keeps personal files and sensitive
    information secure in the event of device theft or loss.
  oDevice Sleep Low-Power Mode: Enables the drive to draw practically no
    power while in sleep mode and respond instantly when the laptop is opened.
  oData Protection: Employs onboard power-loss protection and advanced error
    recovery techniques to protect the integrity of stored data.
  oAdaptive Thermal Management: Dynamically adjusts power consumption based
    on system temperature for ultra-small, thermally constrained systems.
  oReliability: Our proprietary RAIN technology provides built-in fail-over
    protection at the NAND level.

Micron Quality You Can Trust

The M550 SSD is built start-to-finish by Micron, providing the comprehensive
quality control that only a NAND Flash memory manufacturer can supply. With
more than 35 years of technology leadership, Micron is one of the world's
largest and most trusted Flash storage manufacturers. The new drive utilises
Micron's proven 20-nanometer (nm) multilevel cell (MLC) NAND Flash to achieve
terabyte capacity on the 2.5-inch form factor. Watch this behind-the-scenes
video to see how Micron designs and builds SSDs.

"Built on our years of storage expertise, the M550 SSD combines leading-edge
performance with an advanced feature set to create a powerful computing
experience," said Darren Thomas, vice president of Micron's storage business
unit. "For consumers, the Crucial M550 SSD offers a reliable storage solution
from a trustworthy brand. For OEM customers, the Micron M550 SSD offers a
slim, lightweight form factor for ultrathin designs, and advanced features for
media and video applications."

Micron's advanced NAND Flash technology provides more storage in a smaller
footprint, making it possible to pack half a terabyte of storage onto an SSD
module the size of a stick of gum (80mm x 22mm). This M.2 form factor, along
with the mSATA form factor, are key designs for current and next-generation
ultrathin computers, including Ultrabook(TM) devices, tablets and convertible
PCs. Visit micron.com/ultrathin to see how Micron SSDs transform the ultrathin
experience to meet the needs of the mobile computing market.

High-Performance Storage for Video Applications

The M550 has also been chosen as the preferred storage solution for AJA, a
leading manufacturer of high-quality digital video interface, conversion and
desktop solutions for professional broadcast and post-production. "Our
customers demand high reliability for capturing the very high data rates of HD
and 4k video. Whether it's a motion picture or a Major League Baseball
broadcast, data degradation is unacceptable," said John Abt, CEO of AJA. "The
Micron M550 easily meets AJA's performance requirements."

The M550 also leverages controller technology from the industry leaders at
Marvell. "Marvell is excited to collaborate with Micron to bring a new
generation of cutting-edge SSDs to the video market," said Rajan Pai, General
Manager and Vice President of the Data Storage Business Unit at Marvell. "The
combination of Micron's leadership in NAND flash memory coupled with Marvell's
industry-leading88SS9189SSD controller creates a powerful solution that
fuels exceptional delivery of digital entertainment and video content to meet
the next wave of consumer demand."

Compatibility and Availability

The Crucial M550 2.5-inch SSD is offered in 128GB, 256GB, 512GB and 1TB
capacities, and it is available for immediate purchase through select global
channel partners or direct through www.crucial.com. The smaller M.2 and mSATA
form factors will be available through Crucial later this year, in capacities
up to 512GB. The drive is backed by a three-year limited warranty^4 and is
compatible with both PC and Mac^® systems.

The Micron M550 SSD is also available in a 64GB capacity; all configurations
are available for immediate sampling and are sold direct to OEMs and via the
company's distribution network.

Follow us online!
Crucial

Connect with the Crucial community for product updates, tech tips, special
offers and contests:

  oFacebook: www.facebook.com/crucialmemory
  oTwitter: www.twitter.com/crucialmemory
  oYouTube(TM): www.youtube.com/crucialmemory

Micron

Take part in Micron's social conversations where we're talking all things
storage and memory:

  oInnovations Blog: www.micronblogs.com
  oTwitter: www.twitter.com/micronstorage
  oYouTube(TM): www.youtube.com/microntechnology

Micron Technology, Inc.
Micron Technology, Inc., is a global leader in advanced semiconductor systems.
Micron's broad portfolio of high-performance memory technologies-including
DRAM, NAND and NOR Flash-is the basis for solid state drives, modules,
multichip packages and other system solutions. Backed by more than 35 years of
technology leadership,Micron's memory solutions enable the world's most
innovative computing, consumer, enterprise storage, networking, mobile,
embedded and automotive applications.Micron's common stock is traded on the
NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit
www.micron.com

About the Crucial Brand
Crucial is a global brand of Micron Technology, Inc. Crucial® products include
award-winning solid state drives (SSDs) and DRAM for more than 50,000
desktops, laptops, servers, workstations, and other systems. Crucial products
are available worldwide at leading retail and e-tail stores, commercial
resellers, and system integrators who can be found at www.crucialproducts.com.
For more information or support, visit www.crucial.com.

------------------------------------------------

©2014 Micron Technology, Inc. All rights reserved. Information is subject to
change without notice. Crucial and the Crucial logo are trademarks or
registered trademarks of Micron Technology, Inc. Ultrabook is a trademark of
Intel Corporation in the U.S. and/or other countries. All other brand or
product names are trademarks or registered trademarks of their respective
holders.

^1 Performance level based on averaged PCMark Vantage HDD test scores of five
leading hard drives compared to the M550 SSD. Actual performance level may
vary based on benchmark used and individual system configuration. Test setup:
256GB M550 SSD (firmware MU03), 2TB Western Digital® WD20EURS 7200RPM hard
drive, 2TB Seagate® ST2000DM001 7200 RPM hard drive, 1TB Western Digital
WD10EZEX 7200RPM hard drive, 750GB Seagate ST3750640AS 7200RPM hard drive, and
500GB Western Digital WD5000AVDS 7200RPM hard drive, all tested on an Intel®
DZ87KLT-75K motherboard, Intel i7-4770K 3.50GHz processor, BIOS Rev. 0446, and
Windows^® 8 Pro 64-bit operating system using PCMark Vantage HDD test suite.

^2 Power calculations are based on published specs for the 500GB Seagate®
Momentus® 7200 rpm internal laptop hard drive, one of the most popular hard
drives according to NPD data published in September 2013. The Momentus uses
2.5 watts of power on an average workload, compared to 0.15 watts on the M550
SSD. In everyday terms, this means significantly more battery life and
substantial savings on power costs.

^3 Quoted performance figures are based on 256GB, 512GB and 1TB capacities.

^4 Micron-branded and Crucial-branded M550 SSD warranty terms may vary.
Contact your Micron or Crucial sales representative for complete warranty
terms.

Media Contacts:
Micron Contact:
Melinda Jenkins
+1 (650) 801-7957
melinda.jenkins@zenogroup.com
www.micron.com

Crucial Contact:
Tom Reynolds 
+44 (0)203 170 8012
crucialteam@fireflycomms.com
www.crucial.com/uk

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Source: Lexar/Crucial via Globenewswire
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