Kwikset® to Sponsor Richard Childress Racing Driver Ryan Newman for 2014 Kansas NASCAR Sprint Cup Series Race

  Kwikset® to Sponsor Richard Childress Racing Driver Ryan Newman for 2014
  Kansas NASCAR Sprint Cup Series Race

  Kwikset continues to see value in reaching passionate racing fan base and
            extends their partnership with RCR for another season

Business Wire

LAKE FOREST, Calif. -- March 18, 2014

Kwikset®, a leading brand of the Hardware and Home Improvement (HHI) division
of Spectrum Brands Holdings (NYSE:SPB), continues to engage with consumers
through strategic partnerships by sponsoring Richard Childress Racing and
driver Ryan Newman during the 2014 NASCAR Sprint Cup Series Season. As part of
the partnership, Kwikset will be the primary sponsor and paint scheme for
Newman’s car during the NASCAR Sprint Cup Series Kansas Race in Kansas City on
May 10, and will have its logo on Newman’s No. 31 car for every race during
the 2014 Sprint Cup Series in an associate capacity.

Kwikset will be the primary sponsor and paint scheme for Ryan Newman's car
during the NASCAR Sprint ...

Kwikset will be the primary sponsor and paint scheme for Ryan Newman's car
during the NASCAR Sprint Cup Series Kansas Race in Kansas City on May 10.
(Photo: Business Wire)

“Kwikset is continuously investing in ways to connect with current and
potential customers, and our ongoing partnership with RCR has been a valuable
way to engage with this core audience in their daily lives,” said Greg
Gluchowski, president, HHI. “Our partnership with RCR and Ryan Newman gives us
the opportunity to showcase our passion for safety and innovation and connect
with the massive NASCAR audience this season.”

As a leader in innovation and home security, the company views NASCAR as a
sport that aligns with its values and serves as a natural way to reach its
passionate fan base. Kwikset had a similar partnership with RCR in 2013. This
is the first year Kwikset will work with Newman, who is one of the sport’s top
veterans.

“We view Kwikset as a great partner and we look forward to working with them
to help spread their safety and innovation message,” said Richard Childress,
president and CEO of RCR. “Kwikset has shown they are strongly committed to
NASCAR and we’re thrilled we are teaming up with them again this season.”

Newman, nicknamed “Rocket Man,” has had an incredibly successful NASCAR
career. In his 15-year career, he has 17 victories, more than 185 top-10s, and
was named NASCAR Sprint Cup Series Rookie of the Year in 2002 and Driver of
the Year in 2003. He won the Daytona 500 at Daytona International Speedway in
2008, the Brickyard 400 at Indianapolis Motor Speedway in 2013, and has
finished a career best of sixth in the final NASCAR Sprint Cup Series
standings three times.

“Safety is important in all aspects of my life, so the partnership with
Kwikset made perfect sense for our team,” said Newman. “I’m excited to have
their logo on my car this year and look forward to educating fans about
innovations in security on and off the track.”

For more information on this partnership, please contact Stefen Lovelace at
410-821-8220 or visit www.kwiksetpresskit.com.

About Kwikset

Hardware and Home Improvement (HHI) is a major manufacturer and supplier of
residential locksets, residential builders’ hardware and faucets with a
portfolio of renowned brands, including Kwikset®, Weiser®, Baldwin®, National
Hardware®, Stanley®, FANAL®, Pfister™ and EZSET®. HHI is a leader in its key
markets with #1 positions in U.S. residential locksets (Kwikset), Canada
residential locksets (Weiser), U.S. luxury locksets (Baldwin), and U.S.
builders’ hardware (Stanley-National Hardware), #2 in Mexico residential
hardware (Fanal), and #3 in U.S. retail plumbing (Pfister).Headquartered in
Orange County, California, HHI has a global sales force and operates
manufacturing and distribution facilities in the U.S., Canada, Mexico and
Asia.To learn more about Kwikset, visit www.Kwikset.com.

About Spectrum Brands

HHI is a division of Spectrum Brands Holdings, Inc. (NYSE:SPB). Spectrum
Brands is a global, diversified consumer products company and a leading
supplier of consumer batteries, residential locksets, residential builders’
hardware and faucets, shaving and grooming products, personal care products,
small household appliances, specialty pet supplies, lawn and garden and home
pest control products, and personal insect repellents. Spectrum Brands employs
approximately 13,500 employees worldwide and sells to the top 25 global
retailers with products in more than one million stores.

About Richard Childress Racing

Richard Childress Racing (www.rcrracing.com) has earned more than 200
victories and 15 championships, including six in the NASCAR Sprint Cup Series
with the legendary Dale Earnhardt. RCR was the first organization to win
championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR
Camping World Truck Series. Its 2014 Sprint Cup Series lineup includes
two-time NASCAR champion Austin Dillon (No. 3 Dow/Cheerios Chevrolet), 2011
Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona
500 champion Ryan Newman (No. 31 Caterpillar/Quicken Loans/WIX Filters
Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore
Lodge Chevrolet), 2012 Camping World Truck Series rookie of the year Ty Dillon
(No. 3 Bass Pro Shops/WESCO/Yuengling Light Lager Chevrolet), Brendan Gaughan
(No. 62 South Point Hotel and Casino Chevrolet) and a multi-driver lineup with
the No. 33 Menards Chevrolet team.

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http://www.businesswire.com/multimedia/home/20140318005648/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50826710&lang=en

Contact:

Media:
IMRE
Stefen Lovelace, 410-821-8220
stefenl@imre.com
or
RICHARD CHILDRESS RACING
Traci Hultzapple, 336-731-3334
thultzapple@rcrracing.com
 
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