Hormel Foods Serves up New Island-Inspired SPAM® Teriyaki, Encourages Consumers to “Musubi”

  Hormel Foods Serves up New Island-Inspired SPAM® Teriyaki, Encourages
  Consumers to “Musubi”

    SPAM® Brand Partners with Aloha Plate to Introduce SPAM® Musubi to the

Business Wire

AUSTIN, Minn. -- March 18, 2014

Culinary trends begin with chefs and restaurants serving inspired dishes to
help people fall in love with new ways to enjoy their favorite meals. As a
cultural island favorite, SPAM® Musubi is the latest to begin appearing on
menus across the country, and is now poised to win the hearts of the mainland.
Long-time brand fans, culinary trend-setters and Hawaiian natives Aloha Plate
are joining the makers of the SPAM® brand family to announce the national
availability of the new SPAM® Teriyaki flavor, and ride the wave of Musubi as
it makes its way into the national lexicon.

Hormel Foods Serves up New Island-Inspired SPAM(R) Teriyaki, Encourages
Consumers to '''Musubi'' (Ph ...

Hormel Foods Serves up New Island-Inspired SPAM(R) Teriyaki, Encourages
Consumers to '''Musubi'' (Photo: Business Wire)

SPAM® Teriyaki is inspired by the rising popularity of Asian and Island
cuisine within the food community, and as Champions of the Food Network's The
Great Food Truck Race, Season Four, Aloha Plate has made it their goal to
bring cuisine from Hawaii and the celebratory culture of aloha to the
mainland. Chef Adam Tabura, Lanai Tabura and Shawn Felipe even earned the
show’s SPAM® challenge trophy for their Sweet Ginger Soy SPAM® Sandwich with
Volcanic Aioli, and want to continue making fans of all who taste their

With an emphasis on the introduction of SPAM® Teriyaki, Aloha Plate will bring
Musubi- a slice of fried SPAM® Teriyaki and rice wrapped in nori (seaweed) -
to the masses, developing flavorful, on-trend recipes that will be sold and
sampled out of the Aloha Plate Food Truck at event appearances, while
encouraging everyone to share the unique ways they Musubi to the online
conversation. As a staple in Hawaiian kitchens- local consume more than 7
million cans of SPAM® products each year, the combination of SPAM® Classic and
the distinctly sweet and savory flavor of teriyaki make for a perfect Musubi.

“Populations all over the world have their go-to foods, and in Hawaii SPAM®
Musubi is as infamous as a slice of pizza in New York and a hot dog in
Chicago. The island’s love for SPAM® Musubi inspired us to develop the newest
addition to the SPAM® Family of Products- teriyaki,” says Nicole L. Behne,
Marketing Director, Grocery Products Division. “As Hawaiian natives, the Aloha
Plate team is a natural fit to introduce SPAM® Teriyaki, and the fun-loving
personalities of Chef Adam, Lanai and Shawn will encourage people to embrace
this popular handheld treat and show us their variations on how they Musubi.”

Chef Adam and Lanai show how everyday cooks can create their own Musubi and
bring people together in the kitchen with these fun and easy video recipes:

  *SPAM® Adobo Musubi
  *Barbeque SPAM® Musubi
  *SPAM® Teriyaki and Takuan Musubi
  *Smoked SPAM® and Maui Onion Musubi

“We are thrilled to work with the SPAM® brand as these iconic products have
been in our kitchens and part of our lives since we were kids, and today are a
focal point on our food truck menu,” said Lanai Tabura of The Aloha Plate Food
Truck. “This partnership allows us to share our culture and passion for
creating and enjoying SPAM® Musubi, and as boys from Hawaii, we’re honored to
bring this trend to everyone on the mainland to experience this central piece
of island life.”

The partnership aligns more broadly with the brand premise of encouraging
consumers to expand upon their favorite SPAM® recipes by adding a creative
twist to mealtime- or to Break the Monotony™. Aloha Plate will develop and
share unique Musubi recipes via sponsorship of the Cooking Hawaiian Style
show, provide samples and experiential marketing at popular food and music
festivals, including Coachella in April and the Waikiki SPAM JAM® Festival in
May, and engage with fans through social media.

SPAM® Teriyaki is available in supermarkets nationwide and as with all SPAM®
products; the suggested retail price for a 12-ounce can is $2.96. With this
introduction, the SPAM® family of products now offers 12 different varieties
in the U.S., including recent additions of chorizo and jalapeño. Continuing to
expand on the global brand, an exciting new flavor- SPAM® Tocino is now
exclusively available in the Philippine market. Traditionally served with rice
and eggs, Tocino is a sweetened cured pork dish with Spanish influence and
will also be available for purchase on SPAM.com.

For more information, please join the conversation at
https://www.facebook.com/spambrand, http://www.youtube.com/spambrand or
https://twitter.com/#!/SPAMbrand, and tag #SPAMCAN and #SPAMMUSUBI. For more
information on Aloha Plate, please visit http://www.alohaplate.com and Cooking
Hawaiian Style at http://cookinghawaiianstyle.com.

About Hormel Foods

Hormel Foods Corporation, based in Austin, Minn., is a multinational
manufacturer and marketer of consumer-branded food and meat products, many of
which are among the best known and trusted in the food industry. The company
leverages its extensive expertise, innovation and high competencies in pork
and turkey processing and marketing to bring branded, value-added products to
the global marketplace. The company is a member of the Standard & Poor's (S&P)
500 Index, S&P Dividend Aristocrats for 2013, was named the 2013 Sustainable
Supply Chain of the Year by Refrigerated & Frozen Foods magazine, and was
again named one of “The 100 Best Corporate Citizens” by Corporate
Responsibility Magazine for the fifth year in a row. Hormel Foods was
recognized on the G.I. Jobs magazine list of America’s Top 100 Military
Friendly Employers in 2012 and 2013, and named one of the 2014 40 Best
Companies for Leaders by Chief Executive magazine. The company enjoys a strong
reputation among consumers, retail grocers, foodservice and industrial
customers for products highly regarded for quality, taste, nutrition,
convenience and value. For more information, visit http://www.hormelfoods.com.

©2014 Hormel Foods, LLC

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Stephanie M. McGuane
Hormel Foods Corporation
Julie H. Craven
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