Gerber® Announces the "Cereal 1-2-3" Sweepstakes

               Gerber® Announces the "Cereal 1-2-3" Sweepstakes

Sweepstakes Educates Moms on the Nutritional Benefits of Gerber® Cereals

PR Newswire

FLORHAM PARK, N.J., March 17, 2014

FLORHAM PARK, N.J., March 17, 2014 /PRNewswire/ -- In celebration of the
important role Gerber^® cereals play in ensuring children get the iron they
need, Gerber announced today the launch of the "Cereal 1-2-3" sweepstakes. The
sweepstakes highlights Gerber's iron-rich infant cereals.

Ensuring Your Baby Gets the Iron They Need Is as Simple as 1-2-3

"Iron is critical for babies' brain development and growth. Around the middle
of the first year, babies' natural iron stores begin to diminish and need to
be replenished," said Bernadette Tortorella, Integrated Marketing Manager,
Gerber. "It's important that moms understand the importance of feeding
iron-rich foods to their baby."

The "Cereal 1-2-3" sweepstakes lets moms know that providing your baby the
iron they need is as simple as 1-2-3:

  oGerber^® cereals are baby's #1 food source for iron.[1]
  o2 servings provide 90 percent of baby's daily iron needs.
  oGerber also offers varieties that are developmentally appropriate across 3
    Milestones.

How to Enter the Sweepstakes

To enter, visit and "Like" the Gerber Facebook page now through May 25, 2014.
Then, click the sweepstakes tab and follow the directions to submit a cereal
number UPC code from your Gerber^® cereal package and complete the online
registration form to receive one entry. If you have not purchased a Gerber^®
cereal package, you may use the following cereal number UPC code to enter:
15000 07000. You can enter once per day for the duration of the sweepstakes
period.

NO PURCHASE NECESSARY TO ENTER OR WIN. If you don't have a participating
Gerber^® Cereal Package, use the following UPC code to enter: 15000 07000.
Starts 3/17/14 at 12:00 AM ET, ends 5/25/14 at 11:59 PM ET. Open to legal
residents of the 50 U.S. & D.C., 18+. PRIZES: 1 Grand Prize: $10,000 awarded
as a check and an additional $3,000 that can be used toward the payment of
taxes. 2 1st Prizes: $5,000 awarded as a check and an additional $1,500 that
can be used toward the payment of taxes. 3 2nd Prizes: $1,000 awarded as a
check and an additional $300 that can be used toward payment of taxes. Odds of
winning a prize depend on the number of entries received. Void where
prohibited. For complete prize details, see Official Rules at
www.facebook.com/gerber. Sponsored by Gerber Products Company, 12 Vreeland
Road, Florham Park, NJ 07932. This Sweepstakes is in no way sponsored,
endorsed or administered by, or associated with, Facebook. Unless otherwise
noted, all trademarks are owned by Societe des Produits Nestle S.A., Vevey,
Switzerland or used with permission. © 2014 Nestle

For more entry information and the official rules, visit the Gerber Facebook
page.

Prizes

The winners will be selected on or around May 26, 2014. One Grand Prize winner
will receive $10,000, two First Prize winners will receive $5,000 and three
Second Prize winners will receive $1,000. Once announced, visit
http://bit.ly/1eDGYDM for the full list of winners.

Introducing the Easy-to-Use, No Mess Package

Gerber^® cereal has also undergone a packaging makeover that may help simplify
mom's life. The plastic package is easy to open and close, pour or scoop and
less mess. The packaging is made without BPA and features the NutriLock^®
Quality and Freshness Guarantee.

Gerber^® Lil' Bits^® for Older Babies

Gerber^® also introduced Gerber^® Lil' Bits^® Cereals, a line of cereal that
is developmentally and nutritionally appropriate for older babies and
toddlers. Gerber^® Lil' Bits^® Cereals has more flavor, is preferred by older
babies[2] and is designed to have a spoon-hugging texture. They also offer 50
percent more iron per serving (15g) than the leading toasted oat cereal, so
parents can be sure what they're serving their children supports healthy
growth and development. Gerber^® Lil' Bits^® Cereal provides 45 percent DV
iron for infants less than 12 months compared to 30 percent DV iron in 15g of
the leading toasted oat cereal.

Gerber^® Cereal Varieties

Gerber^® cereal is available nationwide in the following varieties:

  oGerber^® Cereal

       oRice Cereal
       oOatmeal Cereal
       oMultigrain Cereal
       oWhole Wheat Cereal

  oGerber^® DHA & Probiotic Rice Cereal
  oGerber^® Organic Cereal

       oOrganic Brown Rice Cereal
       oOrganic Oatmeal Cereal

  oGerber^® Fruit Cereal

       oMultigrain Sweet Potato & Apple Cereal
       oOatmeal & Peach Apple Cereal
       oOatmeal & Banana Cereal
       oRice & Banana Apple

  oGerber^® Lil' Bits^® Cereal

       oOatmeal Banana Strawberry Cereal
       oOatmeal Apple Cinnamon Cereal

For more information on these and other Gerber^® products, as well as
nutrition advice, please visit Gerber.com or Facebook.com/Gerber.

ABOUT GERBER

Gerber was founded in 1928 in Fremont, Michigan. Gerber Products Company
joined the Nestle family on September 1, 2007. Gerber Products Company is a
leader in early childhood nutrition.

All trademarks are owned by Societe des Produits Nestle S.A., Vevey,
Switzerland. ©2014

[1] Nestle 2008 Feeding Infants and Toddlers Study (FITS)
[2] Compared to Gerber^® Oatmeal Banana Cereal

Gerber(R) Rice Cereal, Gerber(R) Oatmeal and Banana Cereal and Gerber(R) Lil'
Bits(R) Oatmeal Banana Strawberry Cereal
Gerber(R) Rice Cereal
Gerber(R) Lil' Bits(R) Oatmeal Banana Strawberry Cereal
Gerber(R) Oatmeal and Banana Cereal
Gerber Logo

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SOURCE Gerber

Contact: McKenzie Mahoney, e: mckenzie.mahoney@mslgroup.com, o: 646.500.7747
 
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