DISH Launches New Marketing Campaign; Featuring Voice of Award-Winning Actress Rebel Wilson as Hopper the Kangaroo

  DISH Launches New Marketing Campaign; Featuring Voice of Award-Winning
  Actress Rebel Wilson as Hopper the Kangaroo

  *DISH’s Hopper the Kangaroo makes debut during 2014 NCAA Tournament
  *DISH celebrates campaign launch with “Bracket Breaks;” encourages
    employees to enjoy March Hoops on TVs and through DISH Anywhere™ while at
    work
  *2013 NCAA Tournament streaming increased 158 percent over 2012**

Business Wire

ENGLEWOOD, Colo. -- March 17, 2014

DISH (NASDAQ: DISH) today announced the launch of its new multimillion-dollar
marketing campaign featuring Hollywood celebrity, Rebel Wilson, as the voice
of its new animation, Hopper the Kangaroo.

Hopper the Kangaroo with foam finger (Photo: Business Wire)

Hopper the Kangaroo with foam finger (Photo: Business Wire)

The inaugural television spot features Hopper the Kangaroo, secretly watching
college basketball at work using DISH Anywhere™ on her tablet. Before her boss
catches her watching, she quickly “pouches” away her device, similar to what
countless Americans do throughout the March hoops tournaments. View the new TV
commercial at DISH’s Official YouTube Channel.

“Technology companies regularly struggle at forming an emotional connection
with consumers. Our new animated Hopper, featuring Rebel Wilson’s voice, makes
for a character that’s highly engaging,” said James Moorhead, DISH chief
marketing officer. “DISH is the only company that delivers consumers all their
live and recorded TV anywhere. It is simply the best mobile video experience
in the world, and our new campaign showcases our technology to consumers in an
easily relatable way.”

DISH introduces “Bracket Breaks”

To celebrate the new national marketing campaign, and embrace the March hoops
madness, DISH also introduced “Bracket Breaks” for its employees. Intended for
employees to use DISH Anywhere to enjoy tournament games on their devices
while at work, Bracket Breaks lets employees watch the games without having to
“pouch” it like Hopper in the TV advertisement.

Taking a Bracket Break to watch college basketball games on mobile devices is
becoming increasingly popular. According to Turner Sports data from last
year’s tournament, there were approximately 45 million video streams through
its first two weekends in 2013, which represents a 158 percent increase over
2012’s numbers.

“Every year people talk about productivity loss at work during the NCAA
tournament. With the prevalence of mobile devices, it is easier to follow
along than ever before,” said Joseph P. Clayton, DISH chief executive officer
and president. “At DISH, we are embracing the madness, and we are encouraging
employees to take Bracket Breaks. By using DISH Anywhere, they can watch
games, and show their love for college basketball without having to cover it
up. I will be right there with them.”

Throughout the tournaments, employees will be encouraged to ditch the secrecy
and to take Bracket Breaks, using DISH mobile apps. And to ensure that none of
the hoops action will be missed, at headquarters, DISH has supplemented its
corporate Wi-Fi network to support all of the employees’ bandwidth needs when
watching via DISH Anywhere. To view the video of the internal employee
announcement, visit http://about.dish.com/multimedia-gallery and click on the
“Videos” tab.

DISH enhances NCAA Tournament viewing experience

The action does not stop with the employees at DISH. DISH Hopper customers can
make the most of their tournament viewing experience using DISH Anywhere, the
all-new Hop View, BracketView, Game Finder and DISH Explorer.

  *DISH Anywhere gives DISH subscribers the power to watch their live and
    recorded TV from a computer, phone or tablet.
  *Hop View brings games airing on various channels together on one screen.
  *BracketView displays games in recognizable bracket format, noting scores
    and giving viewers the ability to check stats, record and view games in
    progress
  *Game Finder is customizable to feature favorite sports and teams. It also
    allows viewers to tune-in, record or view stats on games of interest; this
    includes Thuuz excitement ratings to find the best games at any given
    time.
  *DISH Explorer,  the second screen iPad app, includes a “NCAA Tournament”
    tab on the Top Sports screen, allowing users to quickly see upcoming
    games, times and channels. It is easy to set recordings and even join
    social conversations on Twitter about the tournament.

For a full run down on the features please visit DISH Frequency.

**2013 NCAA Tournament streaming data referenced from Turner Sports.**

About DISH

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network
L.L.C., provides approximately 14.057 million satellite TV customers, as of
Dec. 31, 2013, with the highest quality programming and technology with the
most choices at the best value. Subscribers enjoy a high definition line-up
with more than 200 national HD channels, the most international channels, and
award-winning HD and DVR technology. DISH Network Corporation is a Fortune 200
company. Visitwww.dish.com.

Photos/Multimedia Gallery
Available:http://about.dish.com/multimedia-gallery

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140317005495/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50825862&lang=en

Contact:

DISH Network Corporation
John Tagle, 303-723-3348
john.tagle@dish.com
 
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