Announcing: The Nationwide Search For "The Ultimate Men's Health Guy"
-Contest winner will be featured on November 2014 Cover; Presented by Mankind,
a New Fragrance from Kenneth Cole-
NEW YORK, March 17, 2014
NEW YORK, March 17, 2014 /PRNewswire/ -- Men's Health, the largest men's
magazine brand in the world, announced today its search for "The Ultimate
Men's Health Guy." The contest, presented by Kenneth Cole to celebrate his
newest fragrance Mankind, kicks off in the April issue with a national call
for entries at MensHealth.com/GuySearch. The winner, chosen by the magazine's
readers and an all-star judging panel, will debut on the cover of the November
2014 issue of Men's Health magazine, published by Rodale Inc. It will mark the
first time in the U.S. magazine's 25-year history that a reader will grace the
Rodale Inc.'s Men's Health.
"We've always put fit, healthy, successful, and authentic actors and athletes
on our cover because our readers aspire to be like them," said Men's Health
Editor in Chief, Bill Phillips. "But those words describe so many of our
readers too. Picking the ultimate guy from their ranks, and showing the
results of living the Men's Health lifestyle, will be hugely motivational to
"The Mankind fragrance personifies the man who is performance driven
butunderstands the importance of striking the right balance in his career,
relationships and community -- all values that reflect the Men's Health
man,"said Kenneth Cole, Chairman and CEO of Kenneth Cole Productions.
Mankind is a new fragrance that recognizes the evolution of the modern man --
confident, connected and ready to take on today's challenges. The fragrance is
a bold aromatic scent, created by Claude Dir, Perfumer at Givaudan and Parlux
Ltd. in collaboration with Kenneth Cole.
Donald J. Loftus, President of Parlux Ltd., added, "The partnership with
Kenneth Cole and Men's Health offers brand synergies and shared goals of
empowering men -- this is an extraordinary opportunity for our brands to
recognize a deserving guy who has style and substance."
Aspiring Ultimate Guys can visit MensHealth.com/GuySearch to submit their
entry along with a photo.The contest will hit the road on April 12, with live
events at Macy's in New York City, Los Angeles, Houston, Atlanta, and Chicago.
In July, the top three finalists will be flown to New York City for a cover
shoot, and to meet with the judges one-on-one and make their final pitch for
why they are the Ultimate Men's Health Guy.
For more information on search events, go to MensHealth.com/GuySearch. In
addition, follow @MensHealthMag on Twitter and Facebook and search the hashtag
#MHGuySearch for updates on the contest.
ABOUTMEN'S HEALTH:Men's Healthis the go-to source for guys seeking
information and motivation on health, fitness, fashion, grooming, nutrition,
relationships, travel, tech and finance. Launched 25 years ago, and published
by Rodale Inc., the global voice of health and wellness, Men's Health is the
largest and most trusted men's multi-platform brand in the U.S. with a growing
monthly audience of nearly 13 million active, smart, performance-driven guys,
12 million monthly unique visitors to menshealth.com, nearly 4 million social
media followers, a stable of best-selling books, plus fitness dvds,
award-winning mobile applications, and renowned events such as TheMen's
HealthUrbanathlon which is now in 20 cities around the world. The Men's
Health global audience tops 35 million men with 41 editions in 64 countries.
Men's Health Live, a national radio show, is heard in 45 major markets, and
was downloaded a quarter-million times in its inaugural year -- 2013. Since
2000,Men's Healthhas been nominated for 15 National Magazine Awards, and it
received the coveted General Excellence Award from the American Society of
Magazine Editors in 2010. The Media Industry Newsletter declared it to be the
"#1 Most Notable Magazine Launch of the Last 25 Years." Fornews fromMen's
Health, visitMenshealth.com, and get instant updates on Twitter
(@MensHealthMag) and Facebook (Men's Health).
ABOUT KENNETH COLE
Kenneth Cole Productions, Inc. designs, sources and markets a broad range of
footwear, handbags, apparel and accessories under the brand names Kenneth Cole
Collection, Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well
as footwear under the proprietary trademark Gentle Souls. The Company has also
granted a wide variety of third party licenses for the production of men's,
women's and children's apparel as well as fragrances, watches, jewelry,
eyewear and several other accessory categories. The Company's products are
distributed through department stores, better specialty stores, company-owned
retail stores and its e-commerce website. Further information can be found at
ABOUT PARLUX LTD
Kenneth Cole's fragrance partner, Parlux Ltd., was established in 1987. It is
a leading global beauty company that designs, manufactures, markets and
distributes prestige fragrances and related products. It is a wholly owned
subsidiary of Parlux Fragrances, LLC; a wholly owned subsidiary of Perfumania
Holdings Inc., an independent, national, vertically integrated wholesale
distributor and specialty retailer. Perfumania is traded on the NASDAQ
Nora Garrity, Sr. Director of Communications
SOURCE Men's Health
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