Consumers Climb First-Ever 60' Ice Wall and Meet The Challenge With New Speed
TORONTO, March 17, 2014 /CNW/ - Hundreds of people gathered in downtown
Toronto this weekend to celebrate the launch of Speed Stick* GEAR™ by
climbing the first-ever 60-foot ice wall. New Speed Stick* GEAR™
antiperspirants with DRYCORE™ technology are designed for advanced
performance to help keep guys dry and smelling great even in the most
pulse-inducing conditions imaginable - like climbing a 60-foot ice wall.
"Speed Stick* GEAR™ with DRYCORE™ technology helps prepare guys for the
most pulse-inducing moments by helping to keep them dry and smelling great,"
said Samantha Boulukos, VP of Marketing at Colgate Palmolive Canada. "As part
of this launch, we look forward to engaging even more consumers with Speed
Stick* GEAR™, which is the perfect line of personal care products for guys
who are craving their next adventure."
Located at the corner of Queen Street W. and Soho St., this brand event was
hosted by Canadian television personality and former Much Music VJ, Tim
Deegan, and featured professional climbers to assist consumers take on this
incredible challenge. The Speed Stick* GEAR™ street team was also on-site
to hand out product samples and rally the crowd to take on this
New Speed Stick* GEAR™ and Irish Spring* GEAR™ products are now available
at mass retail and grocery stores nationwide. To learn more about Speed Stick*
GEAR™ products, please visit www.speedstick.ca or the brand's Facebook at
www.facebook.com/SpeedStickGEARca. Consumers can also follow Speed Stick*
GEAR™ on Twitter at @SpeedStickCA and connect using the hash tag #GearUp.
Colgate-Palmolive is a leading global consumer products company, tightly
focused on oral care, personal care, home care and pet nutrition.
Colgate-Palmolive sells its products in over 200 countries and territories
around the world, under such internationally recognized brand names as
Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos,
Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as
Hill's Science Diet and Hill's Prescription Diet. For more information about
Colgate-Palmolive's global business, visit the Company's website at
www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®,
Colgate's global oral health education program, please visit
PRESS CONTACT: Sara Rezaee Com.motion Inc 416-482-1357
Colgate-Palmolive Company Media Relations Media_Inquiry@colpal.com 212-310-2670
Image with caption: "Torontonians GEAR up to climb the first-ever 60-foot ice
wall in downtown Toronto at Queen St. W. and Soho St. March 14-15 to launch
GEAR, a new line of men's personal care products by Colgate Palmolive. (CNW
Group/Colgate-Palmolive)". Image available at:
To view this news release in HTML formatting, please use the following URL:
NI: HOU NP
-0- Mar/17/2014 11:00 GMT
Press spacebar to pause and continue. Press esc to stop.