Consumers Climb First-Ever 60' Ice Wall and Meet The Challenge With New Speed Stick* GEAR™!

 Consumers Climb First-Ever 60' Ice Wall and Meet The Challenge With New Speed  Stick* GEAR™!  TORONTO, March 17, 2014 /CNW/ - Hundreds of people gathered in downtown  Toronto this weekend to celebrate the launch of Speed Stick* GEAR™ by  climbing the first-ever 60-foot ice wall.   New Speed Stick* GEAR™  antiperspirants with DRYCORE™ technology are designed for advanced  performance to help keep guys dry and smelling great even in the most  pulse-inducing conditions imaginable - like climbing a 60-foot ice wall.  "Speed Stick* GEAR™ with DRYCORE™ technology helps prepare guys for the  most pulse-inducing moments by helping to keep them dry and smelling great,"  said Samantha Boulukos, VP of Marketing at Colgate Palmolive Canada. "As part  of this launch, we look forward to engaging even more consumers with Speed  Stick* GEAR™, which is the perfect line of personal care products for guys  who are craving their next adventure."  Located at the corner of Queen Street W. and Soho St., this brand event was  hosted by Canadian television personality and former Much Music VJ, Tim  Deegan, and featured professional climbers to assist consumers take on this  incredible challenge.  The Speed Stick* GEAR™ street team was also on-site  to hand out product samples and rally the crowd to take on this  once-in-a-lifetime experience.  New Speed Stick* GEAR™ and Irish Spring* GEAR™ products are now available  at mass retail and grocery stores nationwide. To learn more about Speed Stick*  GEAR™ products, please visit or the brand's Facebook at Consumers can also follow Speed Stick*  GEAR™ on Twitter at @SpeedStickCA and connect using the hash tag #GearUp.  About Colgate-Palmolive  Colgate-Palmolive is a leading global consumer products company, tightly  focused on oral care, personal care, home care and pet nutrition.  Colgate-Palmolive sells its products in over 200 countries and territories  around the world, under such internationally recognized brand names as  Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos,  Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as  Hill's Science Diet and Hill's Prescription Diet. For more information about  Colgate-Palmolive's global business, visit the Company's website at To learn more about Colgate Bright Smiles, Bright Futures®,  Colgate's global oral health education program, please visit    SOURCE  Colgate-Palmolive  PRESS CONTACT: Sara Rezaee Com.motion Inc 416-482-1357  Colgate-Palmolive Company Media Relations 212-310-2670  Image with caption: "Torontonians GEAR up to climb the first-ever 60-foot ice  wall in downtown Toronto at Queen St. W. and Soho St. March 14-15 to launch  GEAR, a new line of men's personal care products by Colgate Palmolive. (CNW  Group/Colgate-Palmolive)". Image available at:  To view this news release in HTML formatting, please use the following URL:  CO: Colgate-Palmolive ST: Ontario NI: HOU NP  
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