Consumers Climb First-Ever 60' Ice Wall and Meet The Challenge With New Speed Stick* GEAR™!

Consumers Climb First-Ever 60' Ice Wall and Meet The Challenge With New Speed 
Stick* GEAR™! 
TORONTO, March 17, 2014 /CNW/ - Hundreds of people gathered in downtown 
Toronto this weekend to celebrate the launch of Speed Stick* GEAR™ by 
climbing the first-ever 60-foot ice wall.   New Speed Stick* GEAR™ 
antiperspirants with DRYCORE™ technology are designed for advanced 
performance to help keep guys dry and smelling great even in the most 
pulse-inducing conditions imaginable - like climbing a 60-foot ice wall. 
"Speed Stick* GEAR™ with DRYCORE™ technology helps prepare guys for the 
most pulse-inducing moments by helping to keep them dry and smelling great," 
said Samantha Boulukos, VP of Marketing at Colgate Palmolive Canada. "As part 
of this launch, we look forward to engaging even more consumers with Speed 
Stick* GEAR™, which is the perfect line of personal care products for guys 
who are craving their next adventure." 
Located at the corner of Queen Street W. and Soho St., this brand event was 
hosted by Canadian television personality and former Much Music VJ, Tim 
Deegan, and featured professional climbers to assist consumers take on this 
incredible challenge.  The Speed Stick* GEAR™ street team was also on-site 
to hand out product samples and rally the crowd to take on this 
once-in-a-lifetime experience. 
New Speed Stick* GEAR™ and Irish Spring* GEAR™ products are now available 
at mass retail and grocery stores nationwide. To learn more about Speed Stick* 
GEAR™ products, please visit or the brand's Facebook at Consumers can also follow Speed Stick* 
GEAR™ on Twitter at @SpeedStickCA and connect using the hash tag #GearUp. 
About Colgate-Palmolive 
Colgate-Palmolive is a leading global consumer products company, tightly 
focused on oral care, personal care, home care and pet nutrition. 
Colgate-Palmolive sells its products in over 200 countries and territories 
around the world, under such internationally recognized brand names as 
Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, 
Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as 
Hill's Science Diet and Hill's Prescription Diet. For more information about 
Colgate-Palmolive's global business, visit the Company's website at To learn more about Colgate Bright Smiles, Bright Futures®, 
Colgate's global oral health education program, please visit

SOURCE  Colgate-Palmolive 
PRESS CONTACT: Sara Rezaee Com.motion Inc 416-482-1357 
Colgate-Palmolive Company Media Relations 212-310-2670 
Image with caption: "Torontonians GEAR up to climb the first-ever 60-foot ice 
wall in downtown Toronto at Queen St. W. and Soho St. March 14-15 to launch 
GEAR, a new line of men's personal care products by Colgate Palmolive. (CNW 
Group/Colgate-Palmolive)". Image available at: 
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CO: Colgate-Palmolive
ST: Ontario
-0- Mar/17/2014 11:00 GMT
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