TripAdvisor GreenLeaders™ Launches In Canada And Europe To Showcase
TripAdvisor Program Expands Abroad Following Rapid Growth in the U.S. Helping
Travelers Plan Greener Trips
NEWTON, Mass., March 17, 2014
NEWTON, Mass., March 17, 2014 /PRNewswire/ --TripAdvisor^®, the world's
largest travel site*, today announced plans to extend its TripAdvisor
GreenLeaders™ program into Canada and Europe for the first time, following
rapid growth in the U.S. Developed in consultation with the United Nations
Environment Programme, the U.S. Green Building Council, ENERGY STAR®, and the
International Center for Responsible Tourism Canada, the TripAdvisor
GreenLeaders program aims to help travelers around the world plan greener
trips by highlighting hotels and B&Bs engaging in environmentally friendly
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TripAdvisor GreenLeaders expands abroad to help travelers plan greener trips.
For the first time, hotels and B&Bs in 19 markets, including Canada, U.K.,
Ireland, Germany, France, Italy and Spain, are able to apply for TripAdvisor
GreenLeaders status, to add to those in the U.S. that were already able to
The program that until now was offered only in the U.S. awards qualifying
hotels and B&Bs with TripAdvisor GreenLeaders status based on the green
practices the property has in place – with properties tiered between Bronze,
Silver, Gold or Platinum awards. Each award will be shown prominently on the
property's listing on TripAdvisor.
Eligible businesses can apply now at no cost by going to
http://green.tripadvisor.com for properties in the U.S.,
http://green.tripadvisor.ca for properties in Canada and
http://green.tripadvisor.co.uk for properties in the U.K. Each application
will then be assessed against a holistic set of environmental criteria –
including practices ranging from linen and towel re-use, recycling and
composting to solar panels, electric car charging stations and green roofing.
The more green practices a hotel or B&B has in place, the higher the
TripAdvisor GreenLeaders level it can achieve.
"With so many travelers placing an importance on the eco-friendly practices of
the places they visit, hotel and B&B owners stand to gain a real competitive
edge by promoting their environmentally friendly practices," said Jenny
Rushmore, director of responsible travel at TripAdvisor. "Our TripAdvisor
GreenLeaders program will enable businesses managing their environmental
footprint to highlight their commitment to millions of travelers around the
world, at no expense to their business."
"Travelers want to be 'green' and contribute to the conservation and
preservation of the environment," said Denise Naguib, vice president,
sustainability and supplier diversity for Marriott International. "Nearly half
of our global hotel portfolio currently has GreenLeaders status through the
TripAdvisor GreenLeaders program and more will have this status when the
program expands to consumers in Canada and Europe later this year. This tool
will help them easily plan and book their next eco-friendly trip."
TripAdvisor GreenLeaders first launched in the U.S. in April 2013, and has
since awarded over 3,700 U.S. hotels and B&Bs the TripAdvisor GreenLeaders
status. Hotels currently participating in the U.S. program range from small,
independent establishments to multinational brands including Marriott
International, Hilton Worldwide, Select Registry and Coast Hotels, and these
brands will be represented when the program launches to consumers in Canada
and Europe later this year.
Since the program first launched, TripAdvisor has been collecting travelers'
eco-friendly comments, and the company is now making these available on the
U.S. site to help travelers choose the perfect green hotel or B&B for their
trip. The comments will be available on the "tips" section on the property
pages of hotels and B&Bs that have TripAdvisor GreenLeaders status.
TripAdvisor^®is the world's largest travel site*, enabling travelers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, reaching more than 260 million unique monthly
visitors** in 2013, and more than 150 million reviews and opinions covering
more than 3.7 million accommodations, restaurants and attractions. The sites
operate in 36 countries worldwide, including China under daodao.com.
TripAdvisor also includes TripAdvisor for Business, a dedicated division that
provides the tourism industry access to millions of monthly TripAdvisor
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other
travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com,
www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk,
www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com,
www.niumba.com,www.onetime.com, www.oyster.com, www.seatguru.com,
www.virtualtourist.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December
**Source: Google Analytics, worldwide data, July 2013
Jenny Rushmore, director of responsible travel at TripAdvisor
Cavallo Point in Sausalito, California is a platinum level TripAdvisor
The InterContinental New York Barclay in New York City is a gold level
TripAdvisor GreenLeaders hotel.
Contact: Kevin Carter, (617) 795-7577, firstname.lastname@example.org
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