Why did the chicken cross the road? To help Tim Hortons lead in lunch

Why did the chicken cross the road? To help Tim Hortons lead in lunch 
-Tim Hortons enters the hot chicken sandwich category with Tims Crispy Chicken 
Sandwich - 
OAKVILLE, ON, March 17, 2014 /CNW/ - For Tim Hortons guests craving a warm and 
satisfying chicken sandwich for lunch, the wait is over. Today the company 
announces the newest addition to its lunch menu, the Tims Crispy Chicken 
Made with tender seasoned white meat and breaded on the outside, the new Tims 
Crispy Chicken Sandwich is Tim Hortons' answer to the growing hot chicken 
sandwich category. According to NPD research, breaded chicken sandwiches are 
the most popular sandwich variety in quick service restaurants in Canada, 
making up nearly 19 per cent share of total sandwiches, and growing at nine 
per cent this past year alone. 
"The new Tims Crispy Chicken Sandwich is another example of our commitment to 
menu innovation that meets the evolving needs and preferences of our guests," 
says Tammy Martin, Vice President Marketing, Food and Merchandise, Tim 
Hortons. "Tim Hortons is Canada's top breakfast destination, and our goal is 
to become Canada's number 1 lunch destination, as well. In our most recent 
quarter, we surpassed competitor quick service restaurants with the highest 
share of lunch traffic. We have amazing loyal guests, and we will continue to 
bring them the menu items they want coupled with an excellent guest 
The Tims Crispy Chicken Sandwich is made fresh to order with breaded, seasoned 
white meat, lettuce, tomato and light mayo on a soft, bakery-style bun. The 
Crispy Chicken Sandwich is available at participating Tim Hortons restaurants 
across Canada starting at $4.99. 
Tim Hortons is encouraging guests to show their excitement for the new Tims 
Crispy Chicken Sandwich by performing a dance - the Chicken Dance, 
specifically. Starting Wednesday, March 19, Instagram and Twitter followers 
will be invited to post a video of themselves doing the Chicken Dance, using 
the hashtag #CrispyChickenDance, for the chance to win a Tim Card to try the 
new sandwich. Fans can follow the Chicken Dancing fun on Twitter @TimHortons 
and Instagram @TimHortons using #CrispyChickenDance. 
Tim Hortons Inc. Overview 
(TSX: THI) is one of the largest publicly-traded restaurant chains in North 
America based on market capitalization, and the largest in Canada. Operating 
in the quick service segment of the restaurant industry, Tim Hortons appeals 
to a broad range of consumer tastes, with a menu that includes premium coffee, 
hot and cold specialty drinks (including lattes, cappuccinos and espresso 
shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini 
and classic sandwiches, wraps, soups, prepared foods and other food products. 
As of December 29, 2013, Tim Hortons had 4,485 systemwide restaurants, 
including 3,588 in Canada, 859 in the United States and 38 in the Gulf 
Cooperation Council. More information about the Company is available at 

SOURCE  Tim Hortons 
or to arrange an interview, please contact: 
Michelle Robichaud robichaud_michelle@timhortons.com 905-339-5047 
Image with caption: "Tim Hortons introduces its newest lunch menu item: the 
Tims Crispy Chicken Sandwich, a hot chicken sandwich made fresh to order with 
breaded, seasoned white meat, lettuce, tomato and light mayo on a soft, 
bakery-style bun, starting at $4.99. (CNW Group/Tim Hortons)". Image available 
To view this news release in HTML formatting, please use the following URL: 
CO: Tim Hortons
ST: Ontario
-0- Mar/17/2014 12:00 GMT
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