Freescale Streamlines Automotive Electronics Development for the Fast-Growing Chinese Market

  Freescale Streamlines Automotive Electronics Development for the
  Fast-Growing Chinese Market

Engineered for industry-leading time-to-market, Freescale’s newest Kinetis MCU
series integrates ARM® technology for the automotive market

Electronica China 2014

Business Wire

SHANGHAI -- March 17, 2014

Longtime automotive silicon pioneer Freescale Semiconductor (NYSE:FSL) is
continuing to drive market innovation with the announcement that its
ARM^®-based Kinetis series of microcontrollers (MCUs) is being introduced into
the automotive market. Building on its legacy of automotive MCU leadership and
leveraging a revolutionary new development environment, the new Kinetis EA
series is designed to dramatically speed and simplify the development process
for body electronics applications. With Kinetis EA series MCUs, tier-one
suppliers can develop initial prototypes in as little as 24 hours, and
potentially reduce research and development time by two weeks or more.

The new Kinetis EA series of MCUs, which integrates the broadly adopted ARM
Cortex^® architecture, is expected to be especially well accepted in China,
where time-to-market is paramount and developer familiarity with the ARM
architecture is strong. The development environment planned for the Kinetis EA
series of MCUs is unmatched in the industry, with comprehensive automotive
reference designs and a suite of easy-to-use tools that support fast
prototyping for inexperienced and veteran automotive applications engineers
alike. Twenty-four hour prototyping also is enabled with an automotive
development portal that walks users through a wide range of common processes,
and includes integrated software and hardware development packages that help
reduce development time and cost.

Target applications for the Kinetis EA series MCUs include seat, sunroof and
fuel/water pump systems; general body electronics such as body control, park
assist, CAN/LIN nodes, interior lighting; and engine control systems for
two-wheel powertrain. Kinetis EA series solutions complement Freescale’s
continuing investment in its expansive 32-bit Qorivva and S12 MagniV
mixed-signal MCU families, ultimately offering customers an extremely
comprehensive range of options for electronics designs.

“Freescale has an exceptionally broad automotive portfolio, and the addition
of ARM-based MCUs extends this advantage, while providing our customers
competitive time-to-market benefits,” said Bob Conrad, senior vice president
and general manager of Freescale’s Automotive Microcontroller business.
“Freescale continues to invest across the spectrum of automotive
microcontrollers, bringing Kinetis MCUs into the automotive space and
expanding our footprint throughout the vehicle. Freescale’s unmatched
automotive pedigree, together with outstanding ecosystem support, stringent
automotive certification, and pin-to-pin scalability position the Kinetis EA
series as uniquely qualified to drive mainstream adoption of ARM-based MCUs
further into the global automotive market.”

“Freescale is focused on serving and advancing the automotive market, in China
and indeed worldwide.The ARM architecture lends itself to addressing the
specific low-power and performance needs of the automotive market, and the ARM
ecosystem helps developers access third party IP and resources to improve
time-to-market,” said Ian Ferguson, vice president of segment marketing, ARM.
“We are very pleased to be working with Freescale, a leader in automotive
electronics, to further broaden the adoption of our architecture into new
applications inside the vehicle.”

Technical features of Kinetis EA series MCUs include:

  *Pin-compatibility within the Kinetis EA MCU series for increased hardware
    and software reuse, saving significant development resources, cost and
  *Automotive-grade 32-bit MCUs, built on the ARM Cortex-M0+ core running at
    48 MHz, certified to AEC-Q100 grade1 meeting the harsh requirements for
    temperatures ranging from -40°C to 125°C, along with enhanced ESD/EMC
  *Scalable solutions including memory up to 128KB of Flash, package options
    up to 80LQFP (71 GPIO), and enabling designs that are easily scaled to
    suit diverse automotive application needs
  *Capable of driving high-current motors/components with a voltage range
    from 2.7V to 5.5V. 5V analog/sensor components which are easily connected
    to system-level designs
  *Advanced automotive connectivity through a rich peripheral set including
    CAN, LIN(SCI), SPI, and IIC
  *Proven automotive IP including ADC, ACMP and multiple timers (FTM, PWM,
    PIT, PWT, RTC) available in packages to fit most automotive applications
  *Rapid prototyping tools enabling quality software development including
    IDEs, the Processor Expert software modeling tool, MQX™ RTOS and AUTOSAR
  *Reference software code made available at no cost: LIN/CAN driver, Flash
    initialization, motor control libraries

Development resources

Support tools planned for availability include reference designs (including
motor control, networking, LED lighting and two-wheel engine control);
software packs for body, lighting and motor control; driver packages; and low
cost StarterTRAK boards. In addition, the EA series is supported by an
experienced team with deep knowledge of the automotive industry, its top OEMs
and suppliers, and the stringent requirements of the market.


The initial Kinetis EA series devices are available now. Suggested resale
pricing for the MCU family in 10K unit quantities ranges from 42 cents to
$1.40 (USD).

Freescale at Electronica China 2014

Freescale will be exhibiting at the Electronica China 2014 conference on March
18-20 ^  at Shanghai New International Expo Center, booth #1201, Hall W1.
Representatives will be available to discuss the Kinetis EA portfolio, as well
as demonstrate a range of additional automotive solutions. For more
information please visit

About Freescale Semiconductor

Freescale Semiconductor (NYSE:FSL) is a global leader in embedded processing
solutions, providing industry leading products that are advancing the
automotive, consumer, industrial and networking markets. From microprocessors
and microcontrollers to sensors, analog integrated circuits and connectivity –
our technologies are the foundation for the innovations that make our world
greener, safer, healthier and more connected. Some of our key applications and
end-markets include automotive safety, hybrid and all-electric vehicles, next
generation wireless infrastructure, smart energy management, portable medical
devices, consumer appliances and smart mobile devices. The company is based in
Austin, Texas, and has design, research and development, manufacturing and
sales operations around the

Freescale, the Freescale logo, Kinetis, MagniV, Processor Expert and Qorivva
are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. All
other product or service names are the property of their respective owners.
ARM and Cortex are trademarks or registered trademarks of ARM Ltd or its
subsidiaries in the EU and/or elsewhere. All rights reserved. © 2014 Freescale
Semiconductor, Inc.


Freescale Semiconductor
Jack Taylor, 512-560-7143
Asia Pacific
Gloria Shiu, (85-22) 666-8237
Europe, Middle East and Africa
Laurent Massicot, (33-16) 935-7712
Anjali Srivastava, (91-120) 395-0000
Kiyomi Masuda, (81-3) 5437-9128
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