Postmedia Network Appoints Vice President, Content Strategy & Business
TORONTO -- March 17, 2014
Postmedia Network is pleased to announce the appointment of Scott White to the
newly created position of VP, Content Strategy & Business Development.
“Scott brings an impressive background in content creation to Postmedia,” said
Lou Clancy, Senior Vice President, Content. “Our content strategy is a
cornerstone of the strategic direction at Postmedia. Scott will work closely
with key areas of the business to accelerate a robust native advertising and
branded content strategy to open up new audience and revenue opportunities.”
In this new role, Mr. White will lead the development of content strategies
for native advertising and branded content across all platforms and explore
new partnerships and opportunities in these content verticals.
Prior to joining Postmedia, Mr. White was most recently Editor-in-Chief of The
Canadian Press where, over the past 15 years, he oversaw the transformation of
the news agency from a print-based organization to a multimedia content
provider. Mr. White holds a Masters of Business Administration from the
University of Toronto’s Rotman School of Management.
Mr. White joins Postmedia on March 24, 2014.
About Postmedia Network Inc.
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada
Corp. (TSX:PNC.A, PNC.B), is the largest publisher by circulation of paid
English-language daily newspapers in Canada, representing some of the
country’s oldest and best known media brands. Reaching millions of Canadians
every week, Postmedia Network engages readers and offers advertisers and
marketers integrated solutions to effectively reach target audiences through a
variety of print, online, digital, and mobile platforms.
Phyllise Gelfand, 416-442-2936
Vice President, Communications
Press spacebar to pause and continue. Press esc to stop.