EXPRESS And Supermodel Kate Upton Hosted Live Fashion Show In South Beach
NEW YORK, March 14, 2014
NEW YORK, March 14, 2014 /PRNewswire/ --EXPRESS, Inc. (NYSE: EXPR) and
supermodel Kate Upton stunned South Beach with the retailer's Summer 2014
Runway Show at The Raleigh Hotel on Thursday, March 13th. In conjunction with
the EXPRESS Summer 2014 Campaign, the brand staged a live outdoor fashion show
where the industry's most coveted male and female models showed off the latest
collection. The U.S. specialty retail apparel chain offering dual-gender
merchandise for work, casual and going out, has staged similar runway events
in New York, Las Vegas, Chicago, and Mexico City.
Supermodel Kate Upton hosts EXPRESS Runway Show in South Beach
"I had a blast at the EXPRESS Runway Show last night," said Kate Upton, newly
announced EXPRESS Brand Ambassador. I loved all the looks that came down the
runway and it was so fun to get a sneak peak at what the hottest summer trends
will be. I seriously cannot wait to update my wardrobe!"
To celebrate the Runway Show, EXPRESS kicked-off the festivities with special
appearances by supermodel Kate Upton and Miami Heat's Chris Bosh, live DJ sets
headlined by A-Trak, DIY screen printing by P.S. I Made This, nail and hair
styling stations, giveaways and more. Fans were encouraged to get in on the
behind-the-scenes action by following #EXPRunway and visiting
express.com/runway for live Instagram, Twitter and Pinterest updates from the
Attendees and social media followers can now purchase a portion of the items
right off the runway at express.com/runway. Visitors to the runway landing
page can also sign up to receive email or text alerts when new items from the
show are available in stores or online at express.com.
For more information, be sure to follow @ExpressRunway on Instagram,
@ExpressLife on Twitter and Pinterest, @EXPRESS on Snapchat and
About EXPRESS, Inc.:
EXPRESS is a specialty apparel and accessories retailer of women's and men's
merchandise, targeting the fashion-forward 20 to 30 year old customer. For
over 30 years, the company has offered a distinct combination of fashion and
quality at an attractive value for multiple lifestyle occasions: casual,
jeans, work, and going out. EXPRESS currently operates more than 600 retail
stores, located primarily in high-traffic shopping malls, lifestyle centers
and street locations in the United States, Canada, Latin America, and the
Middle East. Merchandise is also available on the company e-commerce website,
Photo - http://photos.prnewswire.com/prnh/20140314/NY83571
Logo - http://photos.prnewswire.com/prnh/20130910/NY76292LOGO
SOURCE EXPRESS, Inc.
Contact: Niki Evans, email@example.com, 646-502-4812
Press spacebar to pause and continue. Press esc to stop.