Lady Gaga Rewards Only The Boldest Of Fans With One-Of-A-Kind Performance On Doritos #BoldStage At Stubb's At South By

 Lady Gaga Rewards Only The Boldest Of Fans With One-Of-A-Kind Performance On
             Doritos #BoldStage At Stubb's At South By Southwest

More than 2,000 fans complete Doritos Bold Missions to gain access to Lady
Gaga's show

Doritos #BoldStage now transforms into a larger-than-life vending machine at
5th & Red River for a weekend full of incredible musical acts, including
Ludacris, Far East Movement and Schoolboy Q

Lady Gaga's Show to be Broadcast Nationally on Saturday, March 29 at 10 p.m.
EDT / 9 p.m. CDT on Fuse

PR Newswire

PLANO, Texas, March 14, 2014

PLANO, Texas, March 14, 2014 /PRNewswire/ -- More than 2,000 of Lady Gaga's
"boldest" fans were rewarded with an historic musical performance when the
multi-platinum selling, five-time Grammy-winner took the Doritos #BoldStage
Thursday night at the South by Southwest (SXSW) Music Conference and Festival
at Austin's legendary Stubb's Bar-B-Q. In an exclusive show celebrating Lady
Gaga's Born This Way Foundation, just before her upcoming global tour – one of
2014's biggest – the performance was only accessible for fans that proved
their boldness through a series of challenges, known as Doritos Bold Missions.
From raising money as a street performer on Red River to trading their
suitcases and everything in them for a Doritos suitcase, fans stepped out of
their comfort zones and made bold choices. As a result, these bold fans were
met with an even bolder reward — the chance to see Lady Gaga perform live.
Fans unable to be in Austin for Lady Gaga's Thursday night performance can
catch the show when it is rebroadcast on March 29 at 10 p.m. EDT / 9 p.m. CDT
on Fuse, the national music television network of The Madison Square Garden
Company.

Following Lady Gaga's one-of-a-kind performance at Stubb's, the Doritos
#BoldStage now heads to the lot at Carmelo's Ristorante Italiano on the corner
of 5^th and Red River, transforming into a larger-than-life vending machine
turned concert stage geared up for a weekend filled with bold musical acts,
including Ludacris, Far East Movement and Schoolboy Q. For the remainder of
the festival, Doritos, one of the flagship brands of PepsiCo's Frito-Lay
division, will continue rewarding fans that complete Bold Missions with VIP
access to see Friday and Saturday night showcases on the Doritos #BoldStage.
While all of the Bold Missions will live on www.Doritos.com, fans can follow
the Doritos brand on Facebook, Twitter, Instagram and Vine for updates. To
learn more and for official rules, fans can visit Doritos.com.

Marking its third consecutive appearance at SXSW, the signature Doritos
#BoldStage is becoming even bolder for this year's festival. For the first
time ever, fans will be invited inside the vending machine for a truly
out-of-this-world musical experience. Standing at nearly 120-feet in length
and 52-feet high, this year's Doritos #BoldStage is the largest to date in
terms of total square footage, and will be packed with a multitude of LED
screens and netted LED lighting that will display a mega lightshow when the
artists take the stage. In between musical acts, fans will have the
opportunity to experience the inner workings of the vending machine, including
seeing their favorite Doritos chip flavors "vend" from 52 feet high.
Interactivity will again be a theme with this year's venue: using the hashtag
#BoldStage, fans will be able to use Twitter to impact the special effects
during the concert, including lasers, smoke machines, confetti and pool
animals.

The complete musical lineup at the Doritos #BoldStage for Friday and Saturday
includes:

Friday
7:30 p.m. — Dub FX
8:20 p.m. — Astr
9:20 p.m. — Cash Cash
10:20 p.m. — Big Freedia
11:20 p.m. — Far East Movement plus Riff Raff

Saturday
8 p.m. — Lil Dicky
9 p.m. — Young Fathers
10 p.m. — Kid Ink
11 p.m. — Schoolboy Q
12 a.m. — Ludacris

SXSW registrants and SXSW Music wristband holders will be offered priority
admission to the Doritos #BoldStage on Friday, March 14 and Saturday, March
15.

Throughout 2014, fans can continue checking Doritos.com for the chance to
complete other Bold Missions with each challenge offering its own unique bold
reward. The Doritos Bold Missions initiative builds on the brand's "For the
Bold" global marketing campaign that was first introduced at SXSW in 2013 and
celebrates the Doritos brand's legacy of empowering its fans to seize the
moment and live boldly.

About Doritos
Doritos is one of the leading brands from PepsiCo's (NYSE: PEP) global snack
portfolio. To learn more about the Doritos brand, visit its website at
www.doritos.com.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also means a more
successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages from
treats to healthy eats; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information,
please visit www.pepsico.com.

Follow PepsiCo:

  oTwitter (@PepsiCo)
  oFacebook
  oPepsiCo Blogs
  oPepsiCo Press Releases
  oPepsiCo Multimedia
  oPepsiCo Videos

About SXSW Music
South By Southwest (SXSW) Music Conference and Festival, taking placeMarch 11
- 16 2014, features a legendary festival showcasing more than 2,200 musical
acts of all genres from around the globe on over one hundred stages in
downtown Austin.By day, the Austin Convention Center comes alive with
conference registrants doing business in the Trade Show and partaking of a
full agenda ofinformative, provocative panel discussions featuring hundreds
of speakers of international stature. In its 28th year, SXSW remains an
essential event on themusic industry calendar. For more information, access
our website at http://sxsw.com.

SOURCE Frito-Lay North America

Website: http://www.doritos.com
Website: http://www.pepsico.com
Website: http://sxsw.com
Contact: Alexia Allina, Frito-Lay, 310-266-1227 (mobile),
Alexia.Allina@pepsico.com
 
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