AudienceXpress and Neustar Announce Data Partnership to Bridge Gap Between Online and TV Ad Campaigns

AudienceXpress and Neustar Announce Data Partnership to Bridge Gap Between 
Online and TV Ad Campaigns 
NEW YORK, NY -- (Marketwired) -- 03/14/14 --  AudienceXpress, the
leading programmatic TV platform and a subsidiary of Visible World,
and Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of
real-time information and analytics, today announced a partnership to
provide better insight into consumer preference while watching
television. This partnership marks the first of its kind for TV
audience targeting, and allows advertising campaigns on TV to be
optimized in near real-time, using verified offline and online data
from Neustar in conjunction with Smart TV data through the
AudienceXpress platform. 
AudienceXpress clients can now leverage Neustar's trusted consumer
insight data in conjunction with TV data for TV campaigns in which
Neustar's offline-to-online segmented audience data will be
incorporated. In addition, advertisers who already use Neustar
consumer insights data for display advertising campaigns can now
leverage those same insights for TV campaigns, allowing them to
target audiences more effectively through the AudienceXpress
platform.  
"Viewers have expanded beyond TV and are increasingly consuming
content across multiple screens and channels. The challenge for
advertisers is to effectively bridge the gap between online and
offline audiences to maximize reach," said Ted Prince, senior vice
president, Information Services, Neustar. "We have a long history in
the online programmatic space and are committed to ensuring
advertisers constantly have ready access to real-time, actionable
intelligence to make better decisions. The AudienceXpress partnership
underscores that commitment and allows us to apply programmatic
principles to television, effecting significant change in a medium
that has been slow to adapt." 
"With the application of Neustar's comprehensive audience data, we'll
see increased insights into TV viewing patterns," said Walt Horstman,
President of AudienceXpress. "Incorporating online data into the
AudienceXpress platform will bring TV campaign optimization to a new
level." 
With this partnership, advertisers are able to optimize their
programmatic TV campaigns in-flight, based on data provided by TVs
during the campaign. As TV viewership of a particular audience
segment defined by Neustar changes, the AudienceXpress platform is
able to automatically adjust the TV campaign to follow that audience.
Neustar data insights are matched using TV data that is reported out
daily, allowing for the campaign's in-flight optimization. 
The partnership reflects the company's steady progress over the past
year, as noted by Joe Mandese in his recent article on MediaPost, and
delivers on the "promise to build out the data-targeting features of
the platform to give TV buyers and sellers the same kind of front-end
analytics that people are accustomed to using in the online world." 
AudienceXpress is an automated ad sales and optimization platform
that aggregates TV ad inventory, and marries it with audience data to
allow marketers to easily plan, buy, optimize, and report on their
audience-based TV campaigns. AudienceXpress and Neustar's partnership
make it possible for marketers to automate, optimize, and merge
campaigns across TV and online inventory.  
About AudienceXpress
 AudienceXpress, a subsidiary of Visible World,
is a leading programmatic TV buying platform that automates the
planning, buying, optimization, and daily reporting of linear TV
campaigns nationwide. AudienceXpress' web-based platform allows media
buyers to optimize campaigns and reach target audiences quickly and
easily. AudienceXpress offers simple, scaled delivery of a national
audience, superior audience targeting technology, automated
execution, and data-driven consumer insights.  
About Neustar
 Neustar, Inc., (NYSE: NSR) is a trusted, neutral
provider of real-time information and analysis to the Internet,
telecommunications, entertainment and marketing industries throughout
the world. Neustar applies its advanced, secure technologies in
routing, addressing and authentication to its customers' data to help
them identify new revenue opportunities and network efficiencies, and
institute cybersecurity and fraud protection measures. More
information is available at www.neustar.biz. 
Contacts:
Melanie Brown
AudienceXpress
(212) 356-8026 
Melanie.Brown@audiencexpress.com 
Nicole Nolte
Neustar
(571) 434-5323 
Nicole.Nolte@Neustar.biz 
 
 
Press spacebar to pause and continue. Press esc to stop.