FirstBIKE, Knowledge Universe, Nutri Ventures, Sodexo and Four Hospital
Systems Join the Partnership for a Healthier America to Offer Healthier
At PHA's annual Summit, organizations announce new commitments aimed at ending
the childhood obesity epidemic
WASHINGTON, March 13, 2014
WASHINGTON, March 13, 2014 /PRNewswire-USNewswire/ -- FirstBIKE, Knowledge
Universe, Nutri Ventures, Sodexo and four hospital systems announced new
commitments to the childhood obesity fight today at the Partnership for a
Healthier America's (PHA) 2014 Building a Healthier Future Summit. PHA works
with the private sector and its honorary chair First Lady Michelle Obama to
end the nation's childhood obesity crisis.
"We are so pleased about the commitments announced today and the difference
that these companies will make in the health of children for years to come,"
said PHA CEO Lawrence A. Soler. "Our new partners are putting a stake in the
ground to provide healthier options and lifestyles for millions of Americans –
nationally and locally. We are proud to have them join us in the fight against
FirstBIKE™ develops durable, lightweight training bikes for children between
ages 2 and 5, which support the development of balance and provide a no-stress
method of learning to ride a bike. FirstBIKE is committing to donate balance
bikes to the YMCA and similar organizations in order to provide increased
physical activity opportunities for children in early childcare environments.
Knowledge Universe, the largest private early childhood education provider,
with more than 2,000 locations in the U.S., is implementing specific standards
that promote healthier behavior at its KinderCare, CCLC and Champions centers.
Knowledge Universe's commitment – which reflects the best practices determined
by the Yale Wellness Child Care Assessment Tool (WellCCAT) – focuses on
limiting screen time, providing ample opportunities for physical activity,
healthy food and beverage choices, accommodating mothers who wish to
breastfeed and offering engagement and nutrition education for parents.
Nutri Ventures is the world's first multi-platform children's entertainment
brand that emphasizes nutrition and healthy eating. Its globally popular
animated television series, "Nutri Ventures: The Quest for the 7 Kingdoms", is
just the start of its entertainment content, which also includes music videos
and other digital content; special materials for kids, parents and educators;
and a virtual online world that kids can explore. Today, Nutri Ventures
committed to use its multi-media entertainment to promote healthy lifestyles
and nutritious foods to children across the country.
Sodexo is the global leader in Quality of Life Services, providing integrated
facilities management and food service operations to corporate, education,
health care and government market segments. Serving more than 15 million
consumers daily at 9,000 client sites in North America, Sodexo committed to
implement healthy dining programs in 95 percent of its food service accounts,
expand healthier food choices in hospitals, offer more free breakfast meals in
schools and increase the selection of healthier, more nutritious options in
its vending and K-12 lunchroom programs.
Eskenazi Health, Meridian, St. Luke's Hospital and UnityPoint Health – Trinity
have joined nearly 400 hospitals in PHA's Hospital Healthy Food Initiative in
a commitment to offer more healthy options throughout their facilities over
the next few years. These hospitals will implement PHA's Hospital Healthy Food
Initiative guidelines, which include improving the nutrition of patient meals
as well as that of the food options in on-site cafeterias.
For more information about specific commitment elements, visit
SOURCE Partnership for a Healthier America
Contact: Ashley Huggins, Ashley.Huggins@edelman.com, (202) 326-1835
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