SEPHORA Launches Beauty Board: A New Social Shopping Platform For Clients To Share And Tag Beauty Looks

 SEPHORA Launches Beauty Board: A New Social Shopping Platform For Clients To
                          Share And Tag Beauty Looks

PR Newswire

SAN FRANCISCO, March 13, 2014

SAN FRANCISCO, March 13, 2014 /PRNewswire/ -- SEPHORA is proud to announce the
launch of Beauty Board, an exciting new social shopping platform to engage
clients through beauty images and allow them to post, share, browse and shop
SEPHORA's photo gallery directly on Sephora.com, the mobile site, iPhone and
Android apps. Clients will be able to upload photos, tag the products they
use, and give helpful tips on how they achieved the look.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/66101-sephora-launches-beauty-board-social-shopping-platform

SEPHORA Beauty Board

"Our beauty lovers are gathering and sharing beauty tips across a variety of
social properties like Instagram and Pinterest, as well as our blog and beauty
community site," said Julie Bornstein, EVP, Chief Marketing and Digital
Officer at SEPHORA."So we took what we admire as social users to the next
level by developing and integrating our newest social site, Beauty Board, into
our Sephora.com experience. Sephora shoppers can now share looks or hauls, and
tag all of the products they used to make shopping easy for the entire beauty
community. Best of all we designed Beauty Board to seamlessly connect with our
clients' other social platforms, providing an informative and social shopping
experience for all."

Using their current sephora.com account information or signing up for a new
account, clients will be able to create their own social accounts on Beauty
Board that will allow them to upload and tag their own beauty images. The
Beauty Board will simultaneously launch on desktop and mobile at the same
time, making it easy for users to upload their photos via their mobile
devices. The Beauty Board features:

  oFilters based on interest – Need a great smoky eye look? Want to see other
    people's skincare routines? The Beauty Board allows members to search
    across the site for inspiration from other users in a variety of ways,
    from newest and most popular, to unique categories like hauls and
    skincare, plus keyword and hashtag search.
  o"Tag-able Beauty" – Beauty Board users can tag all the products they used
    in their posts, so other beauty addicts can get the same look and shop for
    any of the tagged products on sephora.com.
  oThe ability to "Love" photos to be saved for later – Love a look, but
    don't have an occasion for it just yet? No problem – save it for later by
    "Loving" it.
  oInfinite inspiration – Browse an endless amount of photos from multiple
    beauty evangelists including Sephora Users, Stores, Beauty Pro Team, HQ
    staff, and Brands.
  oShare across your networks – Any upload can be exported to the consumer's
    social channels on Facebook, Pinterest, Twitter and Google Plus.

Users of SEPHORA's innovative Beauty Board already include top beauty
influencers like Beautyblitz.com, Beautyhigh.com, Bellasugar.com, Byrdie.com,
Temptalia.comand the Sephora PRO Team. The Beauty Board is an innovative way
for clients to share their expertise and enthusiasm for beauty and allows the
beauty-obsessed to browse, discover, create, and connect.

To learn more about Sephora's new Beauty Board, check out: www.sephora.com

About Sephora
Bold, Boundless, addictive – SEPHORA. A revolutionary beauty retailer, Sephora
has been changing the face of prestige cosmetics since its industry-shaking
debut in 1970s Paris. Sephora was acquired by leading luxury group LVMH Moet
Hennessy Louis Vuitton in 1997 and launched its innovative concept stateside
in 1998, where its dynamic, open-sell atmosphere evolved by merging the
freedom of experimentation and product discovery with the expertise of
personal consultants. Today, stores are home to a curated assortment of 200
world-class brands – including classics, cult favorites, emerging collections
and Sephora's own private label, SEPHORA COLLECTION – and feature more than
14,000 unique products across makeup, skincare, perfume, haircare, body,
professional tools, and more. Powered by Sephora University, Sephora is the
beauty education hub, offering customized consultations at the Beauty Studio,
a variety of complimentary classes and one-on-one service from Personal Beauty
Advisors, along with exclusive retail technology including SKINCARE IQ, COLOR
IQ and Scentsa, resulting in the most expansive educational services in beauty
retail. With over 1,780 locations in 29 countries – including 343 in North
America and over 430 Sephora inside jcpenney locations – Sephora is an
international force in beauty. Adding to its global retail network, Sephora's
award-winning website, Sephora.com, and its every-growing presence on Twitter,
Facebook and Pinterest, make it the world's premier digital beauty
destination. Sephora's vibrant, interactive online community, Beauty Talk,
amplifies the in-store experience by offering clients exclusive access to
personalized beauty advice from Sephora's PRO Artistry Team and provides a
platform for open dialogue with beauty aficionados from around the world. For
the latest in beauty, please visit Sephora.com

SEPHORA Beauty Board



SEPHORA Beauty Board



SEPHORA Beauty Board



SEPHORA Beauty Board

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/66101-sephora-launches-beauty-board-social-shopping-platform

SOURCE Sephora

Website: http://www.sephora.com
Contact: Ali Bucky, BOLD PR, ali@boldpr.com, 646.214.5727
 
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