DailyBurn Releases Inferno HR, First Interval Heart Rate Zone Workout Series
to Incorporate Live Data into Exercise
The New Heart Pumping Program Integrates Heart Rate Data On-Screen, Allowing
Users to Accurately Monitor their Progress and Reach Target Zones
NEW YORK, March 13, 2014
NEW YORK, March 13, 2014 /PRNewswire/ --DailyBurn, a leading online health
and fitness brand streaming premium video workouts to connected devices,
released its 14^th program InfernoHR, the first interval heart rate zone
workout program to integrate participants' live heart rate data on connected
TV "primary" workout screens. The Inferno HR program syncs an iOS device with
any major Bluetooth low energy heart rate monitor, streaming the live data
into the workout display as the program progresses so that users can better
understand heart rate zones and modify their efforts to get the best results.
"HR" stands for heart rate training--the most reliable method for monitoring
workout intensity. Inferno HR aims to improve VO2Max, the body's ability to
utilize oxygen for energy, and lactate threshold, the ability to work at a
higher intensity for a longer period of time. The Inferno HR training creates
an EPOC effect (Excess Post-exercise Oxygen Consumption), which increases
post-workout metabolism, resulting in continued calorie burn during rest
periods and even hours after the workout is completed.
"DailyBurn is constantly innovating to make working out at home as effective
and fun as possible," said Andy Smith, CEO of DailyBurn. "Inferno HR not only
brings a new challenge to our roster of programs, but it allows our consumers
to monitor their progress real-time with real data, creating one of the most
accurate and interactive at-home exercise programs on the market."
Directed by fitness video legend Mason Bendewald, Inferno HR is led by Anja
Garcia, renowned fitness instructor and personal trainer. Garcia encourages
users and pushes them to their physical limits as they progress through the
program which includes four workouts and two active recovery days. Each of the
four workouts, Tabata POC, Body Blast, Metcon Challenge, and Build and Burn,
target different heart rate zones to achieve distinct goals ranging from
calorie burning to stamina building.
Inferno HR adds a new challenging program to DailyBurn's workout series, which
include a variety of cardio, strength, yoga, bodyweight and mobility programs,
all available 24/7 for $10 per month. DailyBurn is available across a wide
range of technology platforms including iPhone, iPad, Android, Apple TV, Roku,
Xbox, Samsung Smart TV, Google TV or any computer. For more information on
DailyBurn please visit www.dailyburn.com.
DailyBurn.com is a leading online health and fitness brand, delivering
first-class video workout programs and personalized nutrition plans to ensure
that members reach their fitness goals. DailyBurn brings fitness and nutrition
to members, anytime, anywhere, by streaming HD-quality workouts in a variety
of disciplines from dance and high-intensity cardio to yoga, kettlebells and
strength training. DailyBurn's elite group of trainers were specifically
selected to provide specialized expertise to members through a best-in class
library of workouts ranging from beginner to advanced through a multitude of
technology platforms. From a computer and TV to a tablet and phone, workout
experiences and nutrition advice are only a click away to help members get and
stay in shape. Unlimited access to DailyBurn's plans is only $10 a month.
Launched in 2007, DailyBurn is an operating business of IAC (NASDAQ: IACI).
For more information, visit http://dailyburn.com.
Contact: Jessie Carney
M&C Saatchi Sport & Entertainment
+1 646 619 2816
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