Scholastic to Launch "Worlds Collide" Initiative Bringing Together Authors and Fans of Bestselling Multi-Platform Series The 39

Scholastic to Launch "Worlds Collide" Initiative Bringing Together Authors and
 Fans of Bestselling Multi-Platform Series The 39 Clues®, Infinity Ring®, and
                               Spirit Animals™

Integrated Campaign to Include "Worlds Collide #1s Live Tour" Featuring
Blockbuster Authors James Dashner, Gordon Korman, Brandon Mull, and Jude
Watson

PR Newswire

NEW YORK, March 13, 2014

NEW YORK, March 13, 2014 /PRNewswire/ -- Scholastic, the global children's
publishing, education and media company, and the pioneering publisher of the
bestselling multi-platform series The 39 Clues^®, Infinity Ring^®, ^ and
Spirit Animals^™, announces the "Worlds Collide" initiative—bringing together
for the first time authors and fans of its powerhouse multi-platform
franchises for kids ages 8-12. Since launching the groundbreaking The 39 Clues
series in 2008, the first of its kind in publishing history, Scholastic has
continued to innovate and solidify its stake on the multi-platform space with
the launch of the bestselling Infinity Ring time travel adventure and the
Spirit Animals fantasy series. Each of these multi-platform series is
comprised of books in print and digital form, combined with fully integrated
and immersive online games that extend the reading experience. There are
currently more than 22 million copies of Scholastic's multi-platform books in
print, and more than 2.5 million registered online game users in all 50 states
and 191 countries worldwide. In addition, the books have been translated in 28
languages.

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As part of the "Worlds Collide" initiative, Scholastic will release for the
first time a digital "Powerpack" ebook bundle—including three first-in-series
books in one volume—featuring The 39 Clues #1: The Maze of Bones by Rick
Riordan, Infinity Ring #1: A Mutiny in Time by James Dashner, and Spirit
Animals #1: Wild Born by Brandon Mull. Scholastic will support the Worlds
Collide initiative with an extensive marketing campaign to link together the
global audiences of The 39 Clues, Infinity Ring and Spirit Animals through a
dedicated "Worlds Collide" online hub (www.scholastic.com/worldscollide).
During the month of April, fans will have special access to an exclusive
"mash-up" of online content, combining themes and storylines from all three
multi-platform series. In addition, kids will receive weekly rewards including
fan fiction story-starters, exclusive author videos and behind-the-scenes
access, including writing tips from the book editors, and a chance to play
alongside the game designers in a virtual event celebrating the release of a
new expansion of the Spirit Animals multi-player game. The Worlds Collide
online hub will also launch a new "real-time message board," which will allow
fans across the globe to quickly communicate in a safe and moderated
environment.

Also in April, bestselling book #1 authors James Dashner (Infinity Ring #1: A
Mutiny in Time), Gordon Korman (The 39 Clues Cahills vs Vespers #1: The Medusa
Plot), Brandon Mull (Spirit Animals #1: Wild Born), and Jude Watson (The 39
Clues Unstoppable #1: Nowhere to Run) will headline a multi-city "Worlds
Collide #1s Live Tour" across the U.S. The tour will kick-off on April 22,
2014, with events in Seattle, Washington; Houston, Texas; Chicago, Illinois;
and concluding with an event in Exeter, New Hampshire, featuring special guest
Rick Riordan, Maze of Bones author and series architect for The 39 Clues
series. This unique multi-author/multi-platform combination will feature
interactive social media components and exclusive promotional materials
supported by a massive online campaign. For more information about the tour,
visit www.scholastic.com/worldscollidetour.

The list of confirmed events is as follows (for more details, please contact
the bookstore directly):

  oUniversity Bookstore (Seattle, WA) – April 22
  oBarnes & Noble The Woodlands (Houston, TX) – April 23
  oAnderson's Bookshop (Chicago, IL) – April 24^th
  o**Water Street Books (Exeter, New Hampshire) – April 25^th (**with special
    guest Rick Riordan, series architect and author of The 39 Clues #1: Maze
    of Bones)

"Worlds Collide is a physical and virtual celebration for readers of The 39
Clues, Infinity Ring and Spirit Animals," said Ellie Berger, President,
Scholastic Trade. "Since we launched the first-ever multi-platform series in
2008, a vast community of readers and gamers worldwide have joined the hunt
for The 39 Clues, gone back in time with Infinity Ring, and entered the
fantasy world of Erdas in Spirit Animals. This global community of readers has
grown exponentially and engagement among fans continues to increase daily.
With this epic combination of author events and cross-pollination among three
popular series, kids will have an opportunity to interact and engage with
their favorite authors and discover new worlds through books—this is
multi-platform at its best."

For more information about The 39 Clues:
http://mediaroom.scholastic.com/The39Clues
For more information about Infinity Ring:
http://mediaroom.scholastic.com/InfinityRing
For more information about Spirit Animals:
http://mediaroom.scholastic.com/SpiritAnimals

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and
distributor of children's books and a leader in educational technology and
related services and children's media. Scholastic creates quality books and
ebooks, print and technology-based learning materials and programs, magazines,
multi-media and other products that help children learn both at school and at
home. The Company distributes its products and services worldwide through a
variety of channels, including school-based book clubs and book fairs, retail
stores, schools, libraries, on-air, and online at www.scholastic.com.

Scholastic Logo.

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SOURCE Scholastic Inc.

Website: http://www.scholastic.com
Contact: Charisse Meloto, Executive Director of Publicity for Print & Digital
Publishing, Scholastic Inc., 212/389-3785, cmeloto@scholastic.com
 
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