SodaStream Celebrates 2014 Housewares Design Award Win

            SodaStream Celebrates 2014 Housewares Design Award Win

Industry's distinguished Design Award competition names SodaStream "Best in
Category" for products in everyday living

PR Newswire

MOUNT LAUREL, N.J., March 13, 2014

MOUNT LAUREL, N.J., March 13, 2014 /PRNewswire/ --SodaStream was recognized
as a winner for the housewares industry's most prestigious award competition,
the Housewares Design Awards, presented by HomeWorld Business Magazine. The
SodaStream Source took top honors in the "Countertop Cooking & Beverage
Appliances" category for "bringing products that help elevate the everyday
life experience through superior aesthetics and functionality." SodaStream
was acknowledged as the "Best in Category" ahead of over 300 entrants for
countertop kitchen appliances, a grouping represented by 18 product varieties
including electric coffee makers. Since its launch in 2012 the Source has
garnered 16 major design and product awards internationally, including the
"Red Dot Design Award" and "iF Design Award" in Europe, Australian Design
Award, Japan Good-Design Award and Cool Brands recognition in the UK.

SodaStream Logo.

SodaStream partnered with Yves Behar, the world-renowned designer and social
entrepreneur, to create the Source. The end result is an elegantly-designed
soda maker that combines beauty, functionality and efficiency. The Source was
designed to accommodate a sleek, new carbonating bottle that easily locks into
place with a single-push motion. Powered by a CO2 canister, the refined
mechanics of SodaStream Source make the strength of carbonation in the drink
visible as-it-happens through an LED display, providing instant, visual
feedback.

"We are honored to celebrate excellence and creativity in product innovation,"
said Yaron Kopel, Chief Innovation and Design Officer of SodaStream.
"SodaStream is re-inventing the way consumers drink carbonated beverages with
stylish systems that allow anyone to create delicious, custom beverages in
seconds," added Kopel.

"Housewares Design Awards winners are selected by an independent panel of
housewares experts who thoroughly evaluate entries to judge not only key
functional and aesthetic design elements but also how the design of a product
impacts its overall marketability," stated Peter Giannetti, Editor-in-Chief of
HomeWorld Business. "Wecongratulate the 2014 Housewares Design Awards
winners, and weapplaud their pursuit of design innovation to differentiate
products and reinforce brands."

The brand will showcase its award-winning product from March 15-18 at The
International Home + Housewares Show at McCormick Place, Chicago, IL, Lakeside
Booth# L11347. Industry professionals will have the opportunity to try the
SodaStream Source among other key product offerings for the brand. SodaStream
offers products that pair with any lifestyle, allowing consumers to turn tap
water into sparkling water or delicious, fizzy flavored beverages in under 30
seconds with no wasteful bottles, cans, electricity or clean-up. The
SodaStream Source ranges from $99 - $249 and is available in four vibrant
color palettes and three different styles – plastic, metal and wood.

About SodaStream
SodaStream International Ltd. (NASDAQ: SODA) is the world's leading
manufacturer and distributor of home beverage carbonation systems, which
enable consumers to easily transform ordinary tap water instantly into
carbonated soft drinks and sparkling water. Soda makers offer a highly
differentiated and innovative solution to consumers of bottled and canned
carbonated soft drinks and sparkling water. Our products are environmentally
friendly, cost effective, promote health and wellness, and are customizable
and fun to use. In addition, our products offer convenience by eliminating
the need to carry bottles home from the supermarket, to store bottles at home
or to regularly dispose of empty bottles. SodaStream products are available at
more than 60,000 retail stores in 45 countries around the world, including
over 15,000 retail stores in the United States. For more information please
visit www.sodastream.com.

Forward Looking Statement
This release contains forward-looking statements, which express the current
beliefs and expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number of known
and unknown risks and uncertainties that could cause our future results,
performance or achievements to differ significantly from the results,
performance or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to such
differences include risks relating to: our ability to expand into our target
markets, including the United States; our ability to continue to develop or
maintain our presence in retail networks; our ability to develop and implement
production and operating infrastructure to effectively support our growth; the
success of our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to maintain
our customer base in markets where we have an established presence; the risks
associated with our reliance on exclusive arrangements for the distribution of
our home beverage carbonation systems and consumables in each of the markets
in which we use third-party distributors; our ability to compete effectively
with other companies which currently offer, or may offer in the future,
competing products; potential product liability claims if any component of our
home beverage carbonation systems is misused; our ability to protect our
intellectual property rights; our being found to have a dominant position in
certain markets which may place limits on our ability operate; risks
associated with our being subject to fluctuations in currency exchange rates;
our potential exposure to greater than anticipated tax liabilities; our
products being subject to extensive governmental regulation in the markets in
which we operate; adverse conditions in the global economy which could
negatively impact our customers' demand for our products; and other factors
detailed in documents we file from time to time with the United States
Securities and Exchange Commission. Forward-looking statements in this
release are made pursuant to the safe harbor provisions contained in the
Private Securities Litigation Reform Act of 1995.

Media Contacts:
Jill Greenwood
Formula PR
(212) 219-0321 / greenwood@formulapr.com

Logo - http://photos.prnewswire.com/prnh/20121107/NY07412LOGO

SOURCE SodaStream International Ltd.

Website: http://www.sodastream.com
 
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