Bayer CropScience Joins John Deere in Developing Digital Tools to Move from Precision to Decision™

 Bayer CropScience Joins John Deere in Developing Digital Tools to Move from  Precision to Decision™  Companies to collaborate on data exchange and analysis  RESEARCH TRIANGLE PARK, N.C., March 13, 2014 /CNW/ - Bayer CropScience and  John Deere are working together to integrate data access, wireless data  transmission, and delivery of prescription recommendations to help farmers  optimize yields and return on investment.  The collaboration will enable Bayer  CropScience and John Deere to provide data-enabled decision-support tools for  farmers.  Beginning in 2014, in cooperation with retail and distributor partners, Bayer  CropScience will initiate R&D-based field pilots designed to use agronomic  data to prescribe Bayer CropScience products to maximize yield potential and  overall profitability on each acre.  Bayer CropScience's digital farming  initiatives promote the creation and delivery of value-driven integrated  solutions to farmers by leveraging new technologies and data availability to  improve farm effectiveness and efficiency.  "Our intent is to leverage the agronomic strengths of Bayer CropScience and  channel partners, combined with the precision-enabled equipment and the  MyJohnDeere decision support platform offered by John Deere, to enable farmers  to move from precision agriculture to decision agriculture," said Shane Hand,  Bayer CropScience Digital Farming Strategic Marketing Lead.  Bayer CropScience's digital farming initiatives are designed to link  agronomics, product performance and best management practices, while utilizing  variable-rate and wirelessly connected technology offered by John Deere  precision machinery.  By integrating these elements, the two companies hope to  enhance sustainable value at the farmer level and increase yields.  Through its John Deere FarmSight™ strategy, John Deere is creating a  solutions ecosystem to enable agricultural customers to be more productive,  experience greater uptime, and lower the cost of operation while improving  yield.  An important component of this strategy is MyJohnDeere; a  comprehensive information platform enabling the management of equipment data,  production data and farm operations. This online platform allows farmers to  analyze yield variability, access decision support tools and collaborate with  their agronomic advisors to improve their bottom line.  "The MyJohnDeere open platform gives farmers the opportunity to see the  performance of their operations and collaborate with agronomic and business  partners to optimize their production and costs.  Bayer CropScience and John  Deere share the commitment to optimize farmer returns while honoring the  foundational principles of data management and stewardship," says Pat  Pinkston, Vice President Technology and Information Solutions, John Deere.  To learn more about Bayer CropScience, visit or  contact your local sales representative for product information. You also can  follow and share with us on Twitter @Bayer4CropsUS or connect on the Bayer  CropScience social media hub, Bayer Connect.  To learn more about John Deere, please visit or contact your  local John Deere dealer.  About Bayer CropScience Bayer is a global enterprise with core competencies in  the fields of health care, agriculture and high-tech materials. This year the  company looks back on 150 years of working to fulfill its mission "Bayer:  Science For A Better Life". Bayer CropScience, the subgroup of Bayer AG  responsible for the agricultural business, has annual sales of EUR 8,383  million (2012) and is one of the world's leading innovative crop science  companies in the areas of seeds, crop protection and non-agricultural pest  control. The company offers an outstanding range of products including high  value seeds, innovative crop protection solutions based on chemical and  biological modes of action as well as an extensive service backup for modern,  sustainable agriculture. In the area of non-agricultural applications, Bayer  CropScience has a broad portfolio of products and services to control pests  from home and garden to forestry applications. The company has a global  workforce of 20,800 and is represented in more than 120 countries. This and  further news is available at:  About John Deere Deere & Company (NYSE: DE) is a world leader in providing  advanced products and services and is committed to the success of customers  whose work is linked to the land - those who cultivate, harvest, transform,  enrich and build upon the land to meet the world's dramatically increasing  need for food, fuel, shelter and infrastructure. Since 1837, John Deere has  delivered innovative products of superior quality built on a tradition of  integrity.  For more information, visit John Deere at its worldwide website at    SOURCE  Bayer CropScience  Bayer CropScience Media Hotline, 1-877-879-6162, or Beth Roden, Director of  Communications & Bayer CropScience NA Coordinator, Bayer CropScience, (919)  549-2030,, or Barry Nelson, Manager, Media Relations,  John Deere, (913) 310-8324,  To view this news release in HTML formatting, please use the following URL:  CO: Bayer CropScience ST: North Carolina NI: AGR VNT  
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