Bayer CropScience Joins John Deere in Developing Digital Tools to Move from Precision to Decision™

Bayer CropScience Joins John Deere in Developing Digital Tools to Move from 
Precision to Decision™ 
Companies to collaborate on data exchange and analysis 
RESEARCH TRIANGLE PARK, N.C., March 13, 2014 /CNW/ - Bayer CropScience and 
John Deere are working together to integrate data access, wireless data 
transmission, and delivery of prescription recommendations to help farmers 
optimize yields and return on investment.  The collaboration will enable Bayer 
CropScience and John Deere to provide data-enabled decision-support tools for 
Beginning in 2014, in cooperation with retail and distributor partners, Bayer 
CropScience will initiate R&D-based field pilots designed to use agronomic 
data to prescribe Bayer CropScience products to maximize yield potential and 
overall profitability on each acre.  Bayer CropScience's digital farming 
initiatives promote the creation and delivery of value-driven integrated 
solutions to farmers by leveraging new technologies and data availability to 
improve farm effectiveness and efficiency. 
"Our intent is to leverage the agronomic strengths of Bayer CropScience and 
channel partners, combined with the precision-enabled equipment and the 
MyJohnDeere decision support platform offered by John Deere, to enable farmers 
to move from precision agriculture to decision agriculture," said Shane Hand, 
Bayer CropScience Digital Farming Strategic Marketing Lead. 
Bayer CropScience's digital farming initiatives are designed to link 
agronomics, product performance and best management practices, while utilizing 
variable-rate and wirelessly connected technology offered by John Deere 
precision machinery.  By integrating these elements, the two companies hope to 
enhance sustainable value at the farmer level and increase yields. 
Through its John Deere FarmSight™ strategy, John Deere is creating a 
solutions ecosystem to enable agricultural customers to be more productive, 
experience greater uptime, and lower the cost of operation while improving 
yield.  An important component of this strategy is MyJohnDeere; a 
comprehensive information platform enabling the management of equipment data, 
production data and farm operations. This online platform allows farmers to 
analyze yield variability, access decision support tools and collaborate with 
their agronomic advisors to improve their bottom line. 
"The MyJohnDeere open platform gives farmers the opportunity to see the 
performance of their operations and collaborate with agronomic and business 
partners to optimize their production and costs.  Bayer CropScience and John 
Deere share the commitment to optimize farmer returns while honoring the 
foundational principles of data management and stewardship," says Pat 
Pinkston, Vice President Technology and Information Solutions, John Deere. 
To learn more about Bayer CropScience, visit or 
contact your local sales representative for product information. You also can 
follow and share with us on Twitter @Bayer4CropsUS or connect on the Bayer 
CropScience social media hub, Bayer Connect. 
To learn more about John Deere, please visit or contact your 
local John Deere dealer. 
About Bayer CropScience Bayer is a global enterprise with core competencies in 
the fields of health care, agriculture and high-tech materials. This year the 
company looks back on 150 years of working to fulfill its mission "Bayer: 
Science For A Better Life". Bayer CropScience, the subgroup of Bayer AG 
responsible for the agricultural business, has annual sales of EUR 8,383 
million (2012) and is one of the world's leading innovative crop science 
companies in the areas of seeds, crop protection and non-agricultural pest 
control. The company offers an outstanding range of products including high 
value seeds, innovative crop protection solutions based on chemical and 
biological modes of action as well as an extensive service backup for modern, 
sustainable agriculture. In the area of non-agricultural applications, Bayer 
CropScience has a broad portfolio of products and services to control pests 
from home and garden to forestry applications. The company has a global 
workforce of 20,800 and is represented in more than 120 countries. This and 
further news is available at: 
About John Deere Deere & Company (NYSE: DE) is a world leader in providing 
advanced products and services and is committed to the success of customers 
whose work is linked to the land - those who cultivate, harvest, transform, 
enrich and build upon the land to meet the world's dramatically increasing 
need for food, fuel, shelter and infrastructure. Since 1837, John Deere has 
delivered innovative products of superior quality built on a tradition of 
integrity.  For more information, visit John Deere at its worldwide website at

SOURCE  Bayer CropScience 
Bayer CropScience Media Hotline, 1-877-879-6162, or Beth Roden, Director of 
Communications & Bayer CropScience NA Coordinator, Bayer CropScience, (919) 
549-2030,, or Barry Nelson, Manager, Media Relations, 
John Deere, (913) 310-8324, 
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CO: Bayer CropScience
ST: North Carolina
-0- Mar/13/2014 13:01 GMT
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