Bayer CropScience Joins John Deere in Developing Digital Tools to Move from Precision to Decision™

 Bayer CropScience Joins John Deere in Developing Digital Tools to Move from
                            Precision to Decision™

Companies to collaborate on data exchange and analysis

PR Newswire

RESEARCH TRIANGLE PARK, N.C., March 13, 2014

RESEARCH TRIANGLE PARK, N.C., March 13, 2014 /PRNewswire/ --Bayer CropScience
and John Deere are working together to integrate data access, wireless data
transmission, and delivery of prescription recommendations to help farmers
optimize yields and return on investment. The collaboration will enable Bayer
CropScience and John Deere to provide data-enabled decision-support tools for
farmers.

Beginning in 2014, in cooperation with retail and distributor partners, Bayer
CropScience will initiate R&D-based field pilots designed to use agronomic
data to prescribe Bayer CropScience products to maximize yield potential and
overall profitability on each acre. Bayer CropScience's digital farming
initiatives promote the creation and delivery of value-driven integrated
solutions to farmers by leveraging new technologies and data availability to
improve farm effectiveness and efficiency.

"Our intent is to leverage the agronomic strengths of Bayer CropScience and
channel partners, combined with the precision-enabled equipment and the
MyJohnDeere decision support platform offered by John Deere, to enable farmers
to move from precision agriculture to decision agriculture," said Shane Hand,
Bayer CropScience Digital Farming Strategic Marketing Lead.

Bayer CropScience's digital farming initiatives are designed to link
agronomics, product performance and best management practices, while utilizing
variable-rate and wirelessly connected technology offered by John Deere
precision machinery. By integrating these elements, the two companies hope to
enhance sustainable value at the farmer level and increase yields.

Through its John Deere FarmSight™ strategy, John Deere is creating a solutions
ecosystem to enable agricultural customers to be more productive, experience
greater uptime, and lower the cost of operation while improving yield. An
important component of this strategy is MyJohnDeere; a comprehensive
information platform enabling the management of equipment data, production
data and farm operations. This online platform allows farmers to analyze yield
variability, access decision support tools and collaborate with their
agronomic advisors to improve their bottom line.

"The MyJohnDeere open platform gives farmers the opportunity to see the
performance of their operations and collaborate with agronomic and business
partners to optimize their production and costs. Bayer CropScience and John
Deere share the commitment to optimize farmer returns while honoring the
foundational principles of data management and stewardship," says Pat
Pinkston, Vice President Technology and Information Solutions, John Deere. 

To learn more about Bayer CropScience, visit www.bayercropscience.us or
contact your local sales representative for product information. You also can
follow and share with us on Twitter @Bayer4CropsUS or connect on the Bayer
CropScience social media hub, Bayer Connect.

To learn more about John Deere, please visit www.JohnDeere.com or contact your
local John Deere dealer.

About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health
care, agriculture and high-tech materials. This year the company looks back on
150 years of working to fulfill its mission "Bayer: Science For A Better
Life". Bayer CropScience, the subgroup of Bayer AG responsible for the
agricultural business, has annual sales of EUR 8,383 million (2012) and is one
of the world's leading innovative crop science companies in the areas of
seeds, crop protection and non-agricultural pest control. The company offers
an outstanding range of products including high value seeds, innovative crop
protection solutions based on chemical and biological modes of action as well
as an extensive service backup for modern, sustainable agriculture. In the
area of non-agricultural applications, Bayer CropScience has a broad portfolio
of products and services to control pests from home and garden to forestry
applications. The company has a global workforce of 20,800 and is represented
in more than 120 countries. This and further news is available at:
www.press.bayercropscience.com.

About John Deere
Deere & Company (NYSE: DE) is a world leader in providing advanced products
and services and is committed to the success of customers whose work is linked
to the land - those who cultivate, harvest, transform, enrich and build upon
the land to meet the world's dramatically increasing need for food, fuel,
shelter and infrastructure. Since 1837, John Deere has delivered innovative
products of superior quality built on a tradition of integrity. For more
information, visit John Deere at its worldwide website at www.JohnDeere.com.

SOURCE Bayer CropScience

Website: http://www.bayercropscience.us
Contact: Bayer CropScience Media Hotline, 1-877-879-6162, or Beth Roden,
Director of Communications & Bayer CropScience NA Coordinator, Bayer
CropScience, Tel: (919) 549-2030, Email: beth.roden@bayer.com; Barry Nelson,
Manager, Media Relations, John Deere, Tel: (913-310-8324, Email:
NelsonBarryE@JohnDeere.com
 
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