Raising the Roof receives a $300,000 grant from RBC Foundation to support national Child and Family Homelessness Initiative

Raising the Roof receives a $300,000 grant from RBC Foundation to support 
national Child and Family Homelessness Initiative 
National project will focus on preventing homelessness and addressing its 
impact on children and families 
TORONTO, March 13, 2014 /CNW/ - Raising the Roof is pleased to announce the 
RBC Foundation as the Lead Partner in their Child and Family Homelessness 
Initiative. This project, the first of its kind in Canada, will shed light on 
the causes of, and potential solutions to, child and family homelessness. In 
keeping with its commitment to children's mental health, RBC's support will be 
directed specifically towards understanding the impact of homelessness on a 
child's mental well-being. 
Thousands of children and their families across Canada face homelessness every 
year. Current statistics tell an alarming story: emergency shelter use by 
families is escalating - from an average stay of 30 nights in 2005, to 50 
nights by 2008. Between 2005 and 2009, the estimated number of children using 
emergency shelters grew from 6,205 to 9,459. The average age of those children 
was 6 ½ years old*. 
Carolann Barr, Executive Director of Raising the Roof observes, "We have 
already completed the first step of this project - an environmental scan. 
Next, we'll examine ways in which Canada and other countries support the 
immediate and long-term well-being of children experiencing homelessness. With 
the help of eight carefully chosen project partners, we will also highlight 
promising practices and develop a framework that communities and governments 
can use to address child and family homelessness in their neighbourhoods and 
"Children who experience the physical and emotional stress of homelessness are 
at risk of developing mental health issues in childhood or later life," notes 
Leeann Signorotti, regional vice-president, RBC Private Banking for the 
Greater Toronto region. "Many of us who know struggling families or have 
visited shelters in our communities, want to see young children receive the 
support they need to be healthy and happy - inside and out. That's why we are 
pleased to support Raising the Roof's initiative to help shed light on mental 
health issues and lessen the traumatic impact of homelessness." 
In 2013, RBC introduced the RBC Believe in Kids Pledge, a five-year, $100 
million commitment to improving the well-being of at least one million 
children and youth in Canada. By supporting Raising the Roof as part of this 
pledge, RBC is contributing to building a healthier and safer future for 
Canada's next generation. 
* (Human Resources and Skills Development Canada, Homelessness Partnering 
Strategy, The National Shelter Study [2005-2009]). 
About RBC's Commitment to Community and Sustainability
Royal Bank of Canada (RY on TSX and NYSE) is Canada's largest bank and one of 
the largest banks in the world, based on market capitalization. We employ 
approximately 79,000 full- and part-time employees who serve more than 16 
million personal, business, public sector and institutional clients through 
offices in Canada, the U.S. and 42 other countries. For more information, 
please visit rbc.com. RBC is recognized among the world's financial, social 
and environmental leaders and is listed on the 2014 Dow Jones Sustainability 
World Index, the DJSI North American Index, the Jantzi Social Index and the 
FTSE4Good Index. RBC is one of Canada's Greenest Employers, and one of 
Canada's 50 Most Socially Responsible Corporations. 
RBC supports a broad range of community initiatives through donations, 
sponsorships and employee volunteer activities. In 2013, we contributed more 
than $104 million to causes worldwide, including donations and community 
investments of more than $69 million and $35 million in sponsorships. Learn 
more at www.rbc.com/community-sustainability. 
About Raising the Roof 
Raising the Roof provides strong and effective national leadership on 
long-term solutions to homelessness through partnership and collaboration with 
diverse stakeholders, investment in local communities, and public education. 
Since our beginning, in 1996, we have brought national attention to the issue 
of homelessness through programs that are focused on: raising awareness and 
understanding of the issue of homelessness; identifying barriers and solutions 
to the issue; providing tools and resources for those who work to alleviate 
homelessness; encouraging networking and sharing of best practices; and 
engaging individuals, communities and the private sector in solutions. 
Additional information 
You can read more about this national project and other funding partners at 

 RBC: Sophia Massari, Communications, RBC, 
Raising the Roof: Susanna Smith, Communications, 416-259-1423 Carolann Barr, 
Executive Director, 416-489-3538 
To view this news release in HTML formatting, please use the following URL: 
CO: Raising The Roof
ST: Ontario
-0- Mar/13/2014 10:00 GMT
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