Kolibree, World’s First Connected Electric Toothbrush is Bluetooth® Enabled by CSR Wireless Technology

  Kolibree, World’s First Connected Electric Toothbrush is Bluetooth® Enabled
  by CSR Wireless Technology

CeBIT 2014 2014 International CES International CES:Kolibree

Business Wire

PARIS & HANNOVER, Germany -- March 12, 2014

At CeBIT in Hannover Germany this week, Kolibree announced that it is using a
single-chip wireless connectivity solution from CSR plc (LSE: CSR; NASDAQ:
CSRE) to Bluetooth-enable its electric connected toothbrush.

The innovative Kolibree toothbrush was unveiled at the International Consumer
Electronics Show (CES 2014) last month as the World’s First Connected Electric
Toothbrush which helps people monitor their brushing and take control of their
health and teeth with easy-to-understand monitoring and scoring. With the
Kolibree smart toothbrush and mobile app, you can transform what was once a
boring activity into a motivating and fun experience that can help improve the
overall health of your teeth.

Kolibree chooses CSR’s Bluetooth solution because of its flexibility and
compatibility, making the Kolibree app available worldwide to users of the
most popular smartphones and other Bluetooth-enabled devices.

CSR’s Bluetooth silicon offers low power consumption which is essential for
such a compact portable device, allowing battery life of roughly a week per
recharge. In addition, the small footprint and low requirements for external
components of CSR’s Bluetooth silicon has not only allowed Kolibree to create
a versatile device with a small and ergonomic design but also to embed sensors
providing data about each brushing. These qualities make CSR’s Bluetooth
solution ideal for such mobile connected devices.

“Kolibree is one of the pioneering users of Bluetooth solutions for wireless
connectivity. We’ve worked with their seasoned team of innovative product
designers for more than ten years, starting with the world’s first
Bluetooth-enabled Barcode Scanner which incorporated CSR’s first-generation
BlueCore® chip. We’re thrilled that they are choosing our Bluetooth technology
once again to bring to market Kolibree’s connected electric toothbrush,” said
Gordon Petrie, VP of Sales, Europe at CSR.

“It’s always a pleasure to partner with such an expert team who takes the best
of our technology and uses it to bring an easy and exciting experience to the
consumer,” said Thomas Serval, co-founder of Kolibree. “It was really
important for us to choose the best Bluetooth compatible solution to ensure we
could reach as many people as possible through as many existing smartphones as
possible while making it easy and transparent for the consumer. Additionally,
it was key for us to use open standards that would allow developers to create
apps, education programmes and games to make the brushing experience more
efficient and fun. Since Kolibree’s key focus is family use, we plan to
incorporate incentives into the app through gamification so kids will brush
better and longer – all of which parents can monitor on their smartphones. By
using CSR’s Bluetooth silicon and standard protocols, we’re able to open up
this experience to the entire community,” he added.

About Kolibree
Kolibree is dedicated to innovative digital solutions to keep you healthy and
smart. Kolibree’s flagship product, the world’s first connected electric
toothbrush which was introduced at CES 2014, helps you outsmart your dentist,
keeping you ahead of the curve. With the Kolibree smart toothbrush and mobile
app, you can transform what was once a boring activity into a motivating and
fun experience that can help improve the overall health of your teeth. The
company has offices in Silicon Valley, New York, Paris and Hong Kong. For more
information, visit www.kolibree.com and on Twitter @kolibree.

About Bluetooth
Bluetooth is a technology specification for low-cost, short-range radio links
between mobile PCs, mobile phones and other portable devices. The Bluetooth
specification defines, for the first time, a radio standard that allows mobile
phones, hand-held computers and PCs to communicate wirelessly without manual
user intervention. Bluetooth is lower in cost and power consumption than
alternative wireless standards. More information about Bluetooth can be found
on the SIG web site at www.bluetooth.com.

Contact:

Media Contacts:
Renee Blodgett, U.S. + 1.617.620.9664
MagicSauceMedia - Kolibree
renee at magicsaucemedia dot com
@magicsaucemedia & @kolibree
or
Russell Lindsey, +44(0)845 370 7024
Rocket Communications - CSR
csr@rocketcomms.net
 
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