Portuguese Architect Ines Lobo Wins the arcVision Prize – Women and Architecture 2014

     Portuguese Architect Ines Lobo Wins the arcVision Prize – Women and
                              Architecture 2014

  PR Newswire

  BENGALURU, March 12, 2014

BENGALURU, March 12, 2014 /PRNewswire/ --

- Indian Architect 'Shimul Jhaveri Kadri' Gets a Honourable Mention at the
arcVision Prize 2014

- Italcementi Awards Women in Architecture, on the Company's 150th Anniversary
and Also Pays Tribute to Lina Bo Bardi on the Centenary of her Birth

Ines Lobo is the winner of the 2014 arcVision Prize - Women and Architecture ,
an international architecture award for female designers instituted by the
Italcementi Group and now in its second year. The jury unanimously selected
Lobo as a versatile architect, recognized for her ability to work at different
scales, integrating new buildings within existing urban fabric and creatively
attacking complex architectural problems.

 (Logo: http://photos.prnewswire.com/prnh/20140312/10090726 )

Ms. Lobo was enthusiastically chosen by the jury, whose members this year were
Suhasini Maniratnam (an Indian actress, producer and writer deeply involved in
community service), Samia Nkrumah (born in Ghana, president of the Kwame
Nkrumah Pan-African Center), Martha Thorne (born in the USA, director of the
Pritzker Prize), Shaikha Al Maskari (an Abu Dhabi businesswoman and member of
the board of the Arab International Women's Forum-AIWF), Odile Decq (owner of
the Odile Decq firm in Paris), Vera Baboun (Mayor of Bethlehem), Louisa Hutton
(English founding partner of the Sauerbruch Hutton architectural practice),
Kazuyo Sejima (owner with Ryue Nishizawa of the SANAA architectural practice
in Tokyo), Benedetta Tagliabue (founding partner with Enric Miralles of the
EMBT architectural firm in Barcelona) and Elena Zambon (chairman of the
Italian pharmaceuticals company Zambon S.p.A.).

The arcVision Prize - an initiative inspired by the Italcementi
entrepreneurial vision - recognizes the innovation and sustainability of the
projects and constructions presented, with a special focus on the standards of
technological innovation, environmental quality, cost-effective use of
resources, social responsibility, functional and aesthetic research.

"New design concepts, different approaches to materials and construction
processes, conservation of the natural environment, care for local social and
cultural values. Narrated through the professional experience of female
designers from all over the world, who have brought techniques, aesthetic
sensitivities and different colors from all over the world," said Italcementi
CEO Carlo Pesenti . "With this award, we want to highlight the female vision
of architecture as it changes and molds itself to today's new social and human
models."

The prize winner was announced on March 7, 2014in Bergamo at i.lab , the
Italcementi research and innovation center designed by Richard Meier, a
building which itself integrates leading construction solutions and
technologies. Twenty-one designers were short-listed for the prize, from 15
countries: Austria, Chile, Egypt, France, Germany, Japan, India, Ireland,
Italy, Morocco, Portugal, Spain, Switzerland, Thailand, USA.

The prize is a two-week research workshop at i.lab , the Italcementi Group R&D
Center in Bergamo, and an amount of €50,000 , part of which may be devolved to
social projects, at the discretion of the winner. On completion of the
workshop, the winner will recount her experience in a lecture delivered at
i.lab, during Milan Design Week, as part of the series of Italcementi Group
'Millennium' meetings with the world of architecture.

Ines Lobo, a graduate of the Technical University of Lisbon (FAULT, 1989)
established her own architecture office in 2002. She combines professional
practice with teaching at the Autonoma University in Lisbon. In her
architecture, building conversion plays an important role, giving her an
opportunity to free herself from the pre-constituted models of classic
Modernism. Among her outstanding projects, many of which are in the public
realm and located in Portugal, is the Art and Architecture Faculty in Evora,
where annexes were substituted with new construction and the courtyard newly
configured. Taking inspiration from the existing industrial architecture and
its systems, she defined strategies to employ in the new construction, yet her
work is clearly contemporary - informed by the past, but looking toward the
future. Using translucent material to manage the light entering the new
building, she creates an interesting façade that changes throughout the hours
of day and night. The jury spoke of the rich counterpoint that she establishes
between existing buildings and the new additions she creates. The jury
highlighted the integrity and authenticity of her works. Her buildings reflect
her independent and free approach to architecture, as creator of social
spaces.

When we telephoned the winner, she said, "It's such a surprise! I am really
surprised. I would like to elaborate, but it's not easy. It's really an
important prize, with such an international vision, and also because it's
underline that it's still difficult to be a woman architect. I am also very
pleased to receive this award on occasion of the celebration for the 100 years
since the birth of architect Bo Bardi, since one century ago it was even more
difficult for women. But I would like to dedicate this prize - if you allow
me- to all the people that make me to believe that architecture it's a
powerful way to build a better world for everybody, not matter if women or
men."

The jury, whose meetings were coordinated by the Scientific Director of the
Prize, Stefano Casciani, also awarded Special Mentions to Indian Shimul
Jhaveri Kadri, Swiss Anna Heringer, Germany and Chilean Cecilia Puga.

Shimul Jhaveri Kadri distinguishes herself for an eclectic language, ranging
from citations from the Indian tradition (such as the terracotta used on the
roof of a factory in Karur) to the elegant modernism of the offices for
Nirvana Film, one of her best-known projects. This "flexible inspiration"
enables Kadri to develop work environments that are both innovative and
comfortable, balancing the needs of the company with those of the workers.

Anna Heringer 's vision focuses on the social and cultural responsibility of
architecture, which she also sees as a tool to raise users' awareness of their
right to quality of life through the quality of buildings. Her most
significant projects in this sense are the Training Center in Rudrapur,
Bangladesh, where she experiments with "poor" techniques and intelligent
solutions for integrated sustainability, and a small hospitality project in
China: two hostels for young men and women and a guest-house, where she
re-formulates local construction techniques (stone and earth bricks) in
traditional shapes, re-interpreted through her use of color and light.

Cecilia Puga is the first South American (not Brazilian) designer nominated
for the arcVision Prize, Puga represents Chile, one of the geopolitical areas
of greatest interest with its new generation of architects who have developed
separately from the international mainstream. Puga is more interested in
structural solutions that give buildings greater freedom and flexibility, than
in surface aesthetics. One of her first works, the Bahia Azul holiday home,
draws on a poetic and humorous inspiration with its play of inverted volumes.

The aim of the arcVision prize is to enhance the figure of the female designer
in contemporary world architecture, with a special focus on the qualities a
modern architect requires to develop originality in her profession as she
pursues advanced, non-conventional solutions and develops a particularly
strong and mature sensitivity to the human and social context. The finalists
were selected from a group of professionals indicated by advisors and then
assessed by a technicalcultural commission, who drew up a short-list for
presentation to the international Jury.

The nominees for the prize were required to have designed at least one
constructed work presenting innovative functional and technological solutions
and values, with particular attention to sustainability, and to be the
designer/co-designer of the projects submitted for the prize.

Italcementi Awards Also Pay Tribute to Lina Bo Bardi on the Centenary of her
Birth

During the ceremony, arcVision prize commemorated two anniversaries falling in
2014: the centenary of the birth of architect Lina Bo Bardi, a fascinating
woman and outstanding figure in 20 ^th -century architecture, and the 150 ^th
anniversary of Italcementi.

A designer, the creator of remarkably imposing structures, as a woman in a
man's world, Lina Bo Bardi developed her own exclusive architectural poetic,
where rugged materials like reinforced concrete are endowed with grace and a
lightness of touch, and severe, ponderous forms 'collide' harmoniously with
nature.

An exceptional model of female creativity and energy and, above all, an
outstanding example of deep, authentic humanity.

The prize was accepted by Anna Carboncini of the Lina Bo and Pietro Maria
Bardi Institute in São Paulo, who said: "We are honored and delighted that
this award opens the centenary year of the birth of Lina Bo Bardi, the creator
of iconic works with deep roots in the culture of her adopted country, 
Brazil . It is a reflection of the international recognition achieved not only
by her work, but also by her beliefs, her philosophy. Having come from Italy,
she developed a deep understanding of the Brazilian people, whom she adopted,
recognizing their spontaneous cultural values; her works are part of the urban
and social fabric, free from formal pretensions, and her architectural values
have stood the test of time."

The special prize was introduced by a lecture delivered by architect Carmen
Andriani, university professor and writer, who described the architectural
career of the Italo-Brazilian designer.

About Zuari Cement:

Zuari Cement is part of the worldwide Italcementi Group, the fifth largest
cement producer in the world. Zuari Cement has a total cement manufacturing
capacity of 6.2 million tons inIndia, which includes two manufacturing units
at Sitapuram and Yerraguntla, along with a grinding centre atChennai. Zuari
cement is developing a project of 3 million ton per year cement plant in North
Karnataka and alarge grinding unit is also being erected at Sholapur in
Maharashtra. A cement terminal is being developed at Kochi, Kerala.

A captive power plant at Sitapuram with a capacity of 43 MW augments the power
capabilities of the company. In line with Groups' global focus on quality and
environment, Zuari Cement's manufacturing units are ISO 50001:2011, ISO: 9001
and ISO: 14001 certified. With over 5% market share in the South Indian cement
market and sales of over249 million Eurosin 2012, Zuari Cement has chalked
out ambitious plans for the future. This includes strengthening its presence
in Maharashtra, Orissa, W. Bengal and North East markets.

Zuari Cement has been adjudged as 'Outstanding Company' in Cement sector , at
the 4th EPC World Awards 2013, winning this unique recognition earlier in 2011
as well. Zuari Cement has been recognised as a ' Power Brand' for the second
consecutive year in 2013 , after a survey conducted by ICMR among consumers
across India. Earlier in 2011 awarded ' Master Brand' by the CMO council Asia.

Zuari Cement on the Internet: http://www.zuaricements.com 

Italcementi Group on the Internet: http://www.italcementigroup.com 

Media Relations :

Zuari Cement Ltd

Tel. (91) 80 4119 4408

Fax: (91) 80 4030 28 44

Email: m.jacob@zcltd.com , zclcom@zcltd.com 

Primary Media Contact: Jacob Mathew, m.jacob@zcltd.com , 91-80-4119 4408

Secondary Media Contact: Mythri Gangaiah, zclcom@zcltd.com
 
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