EXPRESS Announces American Supermodel Kate Upton as Brand Ambassador
NEW YORK, March 12, 2014
NEW YORK, March 12, 2014 /PRNewswire/ --Iconic American retailer, EXPRESS,
Inc. (NYSE: EXPR) announces supermodel and actress Kate Upton as their Brand
Ambassador, making her the first celebrity spokesperson to grace the brand's
campaigns in the last decade. To kick off the partnership, Upton will host the
EXPRESS Spring Summer 2014 Runway Show at The Raleigh Hotel in Miami Beach,
Florida on Thursday, March 13th. The retailer will then debut Upton in
advertising campaigns beginning in fall 2014.
American Supermodel Kate Upton joins EXPRESS as Brand Ambassador
"I'm personally thrilled that Kate wanted to join the EXPRESS family. The new
partnership highlights the mutual admiration between EXPRESS and Kate and is
the culmination of two iconic American establishments coming together," said
Michael Weiss, chairman and chief executive officer of EXPRESS.
"I'm very excited to join EXPRESS as Brand Ambassador," said Kate Upton." I
grew up with EXPRESS and always appreciated their commitment to offering great
fashion with great value that every young woman and man can relate to. It is
truly an iconic American brand that exemplifies sexy, modern cool."
About Kate Upton:
Florida native, Upton quickly rose to international supermodel status since
her career began in 2008. One of the few models who is able to balance a
mainstream and modern appeal, she has appeared on the top magazine titles
across the globe, from Vogue, Vanity Fair, Harper's Bazaar, V and Love to
Sports Illustrated, Cosmopolitan and Esquire.Releasing on April 25th, Kate
will appear in Fox's upcoming comedy, "The Other Woman," which also stars
Cameron Diaz and Leslie Mann.
About EXPRESS, Inc.:
EXPRESS is a specialty apparel and accessories retailer of women's and men's
merchandise, targeting the fashion-forward 20 to 30 year old customer. For
over 30 years, the company has offered a distinct combination of fashion and
quality at an attractive value for multiple lifestyle occasions: casual,
jeans, work, and going out. EXPRESS currently operates more than 600 retail
stores, located primarily in high-traffic shopping malls, lifestyle centers
and street locations in the United States, Canada, Latin America, and the
Middle East. Merchandise is also available on the company e-commerce website,
Photo - http://photos.prnewswire.com/prnh/20140312/NY81534
Logo - http://photos.prnewswire.com/prnh/20130910/NY76292LOGO
SOURCE EXPRESS, Inc.
Contact: Niki Evans, firstname.lastname@example.org, 646-502-4812
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