EXPRESS And Supermodel Kate Upton Heat Up South Beach With A Live Fashion Show
NEW YORK, March 12, 2014
NEW YORK, March 12, 2014 /PRNewswire/ --EXPRESS, Inc. (NYSE: EXPR), the U.S.
specialty retail apparel chain offering dual-gender merchandise for work,
casual and going-out, is thrilled to announce the upcoming Summer 2014 Runway
Show in the heart of South Beach, Miami. Supermodel Kate Upton will kick-off
the event on Thursday, March 13th, with festivities beginning at 4:00 p.m. and
a live Runway Show at 7:00 p.m.
Looks from the EXPRESS Summer 2014 Runway Collection
In conjunction with the EXPRESS Summer 2014 Campaign, the brand will stage a
live outdoor fashion show at The Raleigh Hotel where the industry's most
coveted male and female models will show off the latest collection. This event
is RSVP-only and there is no charge to attend. EXPRESS has staged similar
runway events in New York, Las Vegas, Chicago, and Mexico City.
To celebrate the Runway Show, EXPRESS will kick-off the festivities at 4:00
p.m. with a special appearance from Miami Heat's Chris Bosh, live DJ sets
headlined by A-Trak, DIY screen printing by P.S. I Made This, nail and hair
styling stations, giveaways and more! Attendees at the show and social media
followers will be able to purchase a portion of the items right off the runway
at express.com/runway. Visitors to the runway landing page can also sign up to
receive email or text alerts when new items from the show are available in
stores or online at express.com.
Get in on the behind-the-scenes action by following #EXPRunway and visit
express.com/runway for live Instagram, Twitter and Pinterest updates from the
show. Be sure to follow @ExpressRunway on Instagram, @ExpressLife on Twitter
and Pinterest, @EXPRESS on Snapchat and Facebook.com/EXPRESS.
RSVP to firstname.lastname@example.org or online at Facebook.com/EXPRESS
through March 12th for your chance to see a live, professional runway show
from one of the country's hottest fashion brands! All guests must be
twenty-one years or older to attend. Space is limited and RSVPs will be
granted on a first come, first served basis.
WHAT: EXPRESS Summer 2014 Runway Show
WHEN: Thursday, March 13th
Doors open at 4:00 p.m.
Runway Show at 7:00 p.m.
WHERE: The Raleigh Hotel
1775 Collins Ave.
Miami Beach, FL 33139
About EXPRESS, Inc.:
EXPRESS is a specialty apparel and accessories retailer of women's and men's
merchandise, targeting the fashion-forward 20 to 30 year old customer. For
over 30 years, the company has offered a distinct combination of fashion and
quality at an attractive value for multiple lifestyle occasions: casual,
jeans, work, and going out. EXPRESS currently operates more than 600 retail
stores, located primarily in high-traffic shopping malls, lifestyle centers
and street locations in the United States, Canada, Latin America, and the
Middle East. Merchandise is also available on the company e-commerce website,
Photo - http://photos.prnewswire.com/prnh/20140312/NY80510
SOURCE EXPRESS, Inc.
Contact: Niki Evans, email@example.com, 646-502-4812
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