Saraiva Adopts Culture Voucher
Saraiva accepts the card in its stores and offers the benefit to its employees
SAO PAULO, March 12, 2014
SAO PAULO, March 12, 2014 /PRNewswire/ --Saraiva S.A. Livreiros Editores
("Company") (Bovespa: SLED3 e SLED4) Brazil's leading publisher and
distributor of content and services related to education, culture and
entertainment, has implemented theCulture-Voucher programin its 112stores.
The Culture-Voucher can be used to buy books, CDs, movies or magazines.In
February 2014, the benefit was also included in the package offered to Saraiva
employees who earn up to five minimum wages a month.Nearly 90% of the
Company's employees eligible to the program have already signed up.
"Saraiva, which for a hundred years promotes culture in Brazil, has always
supported cultural programs. We believe that Education, culture and
entertainment are essential to build a better world and should be available to
everyone" said Jorge Saraiva Neto, CEO of Saraiva Group.Saraivaemployees'
cards are managed by Sodexo, while the operation at the stores is administered
under the banners Alelo, Banrisul, Nutricash, Planvale, Ticket, ValeCard and
Sodexo. Saraivais also the first retailer of cultural products to adopt
Two months after the program's implementation, the Saraiva's volume of sales
by means of the Culture-Voucher is high.The Company expects 20,000 customers
will use the card to make purchases on a monthly basis.Currently, the
Brazilian states with greater number of Culture-Voucher users are: SaoPaulo,
Rio de Janeiro, Bahia,Minas Gerais and Rio Grande do Sul.Additionally,
Saraiva is working in partnership with operators so that customers will soon
be able to use the Culture-Voucher to make purchases online.
The Culture-Vouchershould boost book sales in Brazil. "The publishing market
will be responsible for captivating this expressive share of consumers who now
receive funds specific for the purchase of cultural products," explained
Karine Pansa, the Chairman of the Brazilian Book Chamber (CBL).
The Culture-Voucher is a monthly benefit totaling R$50, valid across all
Brazilian territory, which enables workers under the Consolidated Labor Laws
regime to go to theater plays, movies, concerts, the circus, to visit art
exhibitions or museums, or even to purchase or rent CDs, DVDs, books,
magazines and newspapers. It can also be used to pay for courses in the areas
of plastic arts, audiovisual communication, dance, circus, photography, music,
literature or drama. The credit is cumulative and has no expiration date. So
far, the Ministry of Culture has signed up 1,540 companies and more than
368,000 workers to receive the Culture-Voucher. "The benefit represents the
annual moving of more than R$220 million in the cultural segment. And this is
just the beginning of the revolution that the Culture-Voucher is leading in
Brazil," celebrated Marta Suplicy, the Brazilian Minister of Culture.
According to the Ministry, the benefit should reach approximately 42 million
workers, and the potential in the cultural segment production chain
corresponds to nearly R$25 billion.
Luciana Doria Wilson
Investor Relations Director
Phone: +55 11 3613-3081
Phone: +55 11 3613-3570
SOURCE Saraiva S.A.
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