IMDbPro Launches New Casting Service to Revolutionize the Casting Process

  IMDbPro Launches New Casting Service to Revolutionize the Casting Process

 New Casting Tools Empower Casting Directors and Filmmakers To Find The Right
 Actor For Any Role While Helping Actors Get Jobs; IMDbPro Also Unveils Site
   Redesign And Premieres An Original Series of Interviews With Top Casting

Business Wire

SEATTLE -- March 11, 2014

IMDb (, the world’s most popular and authoritative source for
movie, TV and celebrity content, today announced the launch of Pro Casting on
IMDbPro (, the subscription service of IMDb created
exclusively for film and TV professionals. Pro Casting will simplify and
enhance the process by which casting directors and filmmakers find the right
actor for any role while making it easier for actors to discover and apply for
casting notices.

For more than a decade, IMDbPro has been a daily habit for entertainment
industry professionals who rely on IMDbPro’s unrivaled data, contact listings,
in production information and STARmeter data to stay informed and get
connected. With the introduction of Pro Casting, IMDbPro is redefining the
casting process.

“IMDbPro is probably the single most helpful tool in the tool box when I’m
casting one of the leads in a movie,” said Richard Hicks, casting director
(credits include Gravity, Zero Dark Thirty, Game Change) and President of The
Casting Society of America. “There’s nothing better. It’s the encyclopedia of
actors. It’s changed the way I do the job.”

“IMDbPro is the most informative website for film,” said Kerry Barden, casting
director (credits include Dallas Buyers Club, August: Osage County, Winter’s
Bone, Good Will Hunting and Se7en). “IMDbPro is something that I use first
thing in the morning and all day everyday.”

“IMDbPro has long been an important force in casting,” said Col Needham,
IMDb’s founder and CEO. “Robert Pattinson, for example, was discovered for the
role of Edward in the Twilight franchise on IMDbPro. Combining our new Casting
tools with our unrivaled data (more than 130 million data items including more
than 5.5 million cast and crew members), advanced search tools and vast user
and subscriber base, we are uniquely positioned to revolutionize the casting

Using Pro Casting’s suite of frequently requested casting tools, casting
directors and filmmakers can post unlimited casting notices, leverage IMDb’s
proprietary search technology to narrow submissions by specific criteria such
as performance skills and physical attributes, add promising candidates to a
personalized list and share their list with anyone via social networks and
email. Casting directors can also easily gauge how an actor’s popularity has
trended over time via IMDbPro’s new, interactive STARmeter graphs and receive
recommendations of actors similar to the ones they are currently viewing.

“IMDbPro is such an integral part of our process that I can’t imagine not
having it as a tool,” said Carrie Audino, casting director (credits include
Mad Men). “IMDbPro is an amazing resource. We use it all day. It’s constant.
With the new casting features, there’s the potential to really discover new
actors from IMDbPro. These tools will change list-making forever.”

With Pro Casting, actors will benefit from new tools designed to help them
find their next role. Actors can conveniently update their IMDbPro profile
page (their industry resume) with headshots and demo reels and share their
page with anyone via social networks and email. Actors can also browse and
filter through casting notices, apply directly for roles by submitting their
customized IMDbPro profile page, and add any person or project they are
tracking on IMDbPro to a personalized list.

“The casting business is very fast, especially during pilot season so I need
to access information as quickly as possible,” said Sharon Bialy, casting
director (credits include The Walking Dead and Breaking Bad). “When I speak to
actors and give them advice, I tell them that being a member of IMDbPro is one
of the most important things they can do because if their name is being
mentioned, I want to quickly be able to look up and access that information.
And if they are not on IMDbPro and I have to go somewhere else, sometimes I
don’t have the time to take that many steps.”

“Of the new Pro Casting tools, the thing that excites me the most is the
list-making capability because that is one of the jobs of a casting director –
to present ideas to the producers and directors -- and the ability to easily
attach a picture and a couple of credits can make all the difference in the
world,” said Sharon Bialy. “Producers and directors are making quick decisions
and the first decision can often be ‘no’ because it’s the easiest and our job
is to turn that ‘no’ into a ‘yes’ so if they can see two different credits and
two different pictures immediately for an actor they are going to be more open
to considering that actor for a role.”

Along with the release of Pro Casting, IMDbPro has introduced a complete site
redesign to make it easier for IMDbPro members to discover the information
they are seeking. For example, you can now find complete contact information
on the main detail page for the more than 200,000 industry professionals and
companies listed on IMDbPro.

For more information about Pro Casting, go to and sign-up for
a free 2 week trial. To watch a series of original interviews in which leading
casting directors (whose credits include Gravity, Dallas Buyers Club, Mad Men,
The Walking Dead and Breaking Bad) discuss their work and give career advice
to actors, go to:

About IMDbPro

For more than a decade, IMDbPro has been the place where entertainment
industry professionals get informed and get connected by providing IMDb’s
unrivaled data (more than 130 million data items) plus industry specific
information including: Contact listings for more than 200,000 industry
professionals and companies; project listings for more than 15,000 in
production films; and STARmeter rankings for every person listed on IMDb.
IMDbPro membership, which is inclusive of Pro Casting, costs $19.99 per month
or $149.99 annually.

About IMDb

IMDb is the world’s most popular and authoritative source for movie, TV and
celebrity content. The IMDb consumer site ( is the #1 movie
website in the world with a combined web and mobile audience of more than 190
million unique monthly visitors. IMDb offers a searchable database of more
than 130 million data items including more than 2.7 million movies, TV and
entertainment programs and more than 5.5 million cast and crew members.
Consumers rely on the information IMDb provides -- including showtimes,
ticketing, trailers, critic and user reviews, personalized recommendations,
photo galleries, entertainment news, quotes, trivia, box-office data,
editorial feature sections and a universal Watchlist -- when making viewing
decisions. IMDb’s portfolio of leading entertainment apps
( includes its popular “Movies & TV” app for iPhone,
iPad, Kindle Fire, Android phones, Android tablets, Windows Phone and its
mobile-optimized website. To date, there have been more than 80 million
downloads of IMDb’s mobile apps worldwide. IMDb's X-Ray for Movies & TV
( is a feature that revolutionizes the viewing experience
by bringing the power of IMDb directly to Kindle Fire HD and Wii U devices.
IMDbPro ( is a subscription version of IMDb designed
exclusively for professionals who work in the entertainment industry. IMDbPro
provides contact information, in production listings for film and television
projects and exclusive STARmeter rankings that are determined by user searches
on IMDb. Additionally, IMDb owns and operates Withoutabox
(, a marketplace for film festivals and filmmakers,
and Box Office Mojo (, the leading online
box-office reporting service. is operated by, Inc., a wholly
owned subsidiary of, Inc. (NASDAQ:AMZN) ( To
learn more, go to:

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Emily Glassman, 206-266-8077
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