Local Corporation Launches Where-to-Buy Solution for Manufacturers Powered
Delivers Dynamic, Location-Based Product Shopping Experience for Brands
ad:tech San Francisco 2014
IRVINE, Calif. -- March 11, 2014
Local Corporation (NASDAQ: LOCM), a leading local advertising and technology
company, today announced the launch of its new Where-to-Buy solution for
manufacturers, powered by the company’s enterprise-ready Krillion® local
The new Where-to-Buy solution enables product manufacturers of all sizes to
drive more sales by connecting shoppers engaged in online pre-purchase
research directly with preferred local retailers. The solution is easy to
implement and available to thousands of consumer brands maintained in the
Krillion data index.
The full-featured solution leverages Krillion’s localization engine to provide
location-based product, brand and store-level information to consumers through
Unlike other solutions of its kind, Local Corporation’s Where-to-Buy solution
delivers dynamic pricing and real-time stock availability.
Features for manufacturers include:
*Responsive design for mobile and desktop
*Real-time stock availability checks
*Dynamic pricing updates
*Rich store-level details, including hours and maps
*On-demand regional traffic reporting
Where-to-Buy is also offered as a customized API solution via data license
allowing manufacturers to drive shoppers to retailers through their brand’s
website, mobile sites and apps, social channels and rich media ads.
“Product shopping research via smartphone grew to 73 percent in 2013^1.
Manufacturers need to take advantage of this behavior and deliver the critical
product data that mobile shoppers rely on along the path to purchase,” said
Michael Sawtell, president and COO, Local Corporation.
“Manufacturers are continually looking for new ways to drive sales from their
brand websites,” added Sawtell. “Our Where-to-Buy solution makes it easy for
shoppers to find and buy products from local retailers, greatly increasing
their brand exposure and driving more purchases both online and offline.”
Krillion’s local shopping platform aggregates dynamic, national and regional
retail shopping content, from approximately 120,000 store locations covering
90 percent of the top 100 national retailers, representing nearly 3 million
localized products. The company will be showcasing its new Where-to-Buy
solution and other exciting initiatives at ad:tech San Francisco (booth
#2418), March 26-27, 2014.
For more information on the Where-to-Buy solution, visit:
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading local advertising and technology
company that connects businesses with approximately a million online and
mobile consumers each day using a variety of innovative digital advertising
products. For more information, visit: http://www.localcorporation.com.
^1 Local Corporation and the e-tailing group, September 2013
Forward Looking Statements
This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect'" or variations of such words and similar expressions are intended
to identify such forward-looking statements. These forward-looking statements
are not guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control and
difficult to predict and could cause actual results to differ materially from
those expressed or forecasted in the forward-looking statements. Key risks are
described in the filings we make with the U.S. Securities and Exchange
Commission. The forward-looking statements in this release speak only as of
the date they are made. We undertake no obligation to revise or update
publicly any forward-looking statement for any reason. Unless otherwise
stated, all site traffic and usage statistics are from third-party service
providers engaged by the company. Traffic and our monetization of that traffic
combine to determine our revenues for any given period. Our traffic volume
alone for a period should not be viewed as demonstrative of our financial
results for such period.
Investor Relations and Media Relations:
Cameron Triebwasser, 949-789-5223
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