Demand Media and Electus Digital Announce Strategic Advertising Partnership

  Demand Media and Electus Digital Announce Strategic Advertising Partnership

 Electus Digital to Create and Distribute Digital Advertising Solutions for a
  Newly Created Network of Comedy Sites Including Demand Media’s Cracked and
                  Electus Digital’s CollegeHumor and Dorkly

Business Wire

SANTA MONICA, Calif. -- March 11, 2014

Demand Media, Inc. (NYSE: DMD), a leading digital content and media and domain
name services company, and Electus Digital, the digital creative and
distribution arm of Electus, are pleased to announce a strategic advertising
partnership.Electus Digital will now offer exclusive premium ad sales
representation for Demand Media’s Cracked.com, including all custom branded
content and high-impact ad units across the site.The partnership forms a new
network of the most popular online humor destinations and establishes the
largest collection of humor websites directly available to advertisers.

Beginning with the February 2014 comScore PC-only data release, Cracked,
CollegeHumor and Dorkly will now be joined together under the
“CollegeHumor/Cracked Network” Media Title. As a result, the network will
become the undisputed leader in the online humor entertainment category and
expand the reach of brands and advertisers. Throughout the partnership, the
leading humor sites will work together to maintain the distinct editorial
voice for each comedy brand and provide the most compelling content to each of
their users.

“Cracked has proven itself to be the leader in creating unique content that
our users love to share, and our audience has awarded us the People’s Choice
Webby for ‘Best Humor Site’ for the last two years,” said Stewart Marlborough,
executive vice president of media at Demand Media. “This partnership gives
Electus Digital access to this influential, highly engaged group of users and
lets us leverage the company’s digital advertising expertise while we continue
to focus on providing the best consumer experience.”

The partnership combines the strength of Cracked’s authentic editorial content
and dedicated social media following with CollegeHumor's large fan base and
video production expertise to provide a powerful combination of content
formats, audience segments and extensive reach for brands. The
“CollegeHumor/Cracked Network” will offer premium advertising solutions for
brands targeting the 18 to 34 year old demographic in the digital
entertainment space.

“Cracked is the perfect complement to our existing suite of award-winning
entertainment sites, and we are thrilled to partner with Demand Media in this
phase of our business,”added Drew Buckley, chief operating officer of
Electus. “The opportunity to create and distribute highly engaging and unique
marketing programs for two premium comedy websites further positions Electus
Digital as a dominant player in creating mainstream entertainment and comedy
content.”

About Demand Media

Demand Media, Inc. (NYSE: DMD) is a leading digital content & media and domain
name services company that informs and entertains one of the internet’s
largest audiences, helps advertisers find innovative ways to engage with their
customers and enables publishers, individuals and businesses to expand their
online presence. Headquartered in Santa Monica, CA, Demand Media has offices
in North America, South America and Europe. For more information about Demand
Media, please visit www.demandmedia.com.

About Electus Digital

Electus is the first integrated multimedia entertainment studio to unite
producers, creators, advertisers and distributors under one roof and produce
all forms of content for distribution across a variety of platforms around the
world, including: broadcast, cable, digital, OTT and various emerging
technologies. The company connects advertisers, distributors and content
creators early on in the development process, enabling marketers and
advertisers to be true partners in campaigns and content creation. Electus
Digital, the digital creative and distribution arm of Electus, specializesin
creating entertaining content for digital, TV, and film platforms across
comedy, music, gaming, food and urban lifestyle categories, and provides
full-service branded and third party creative production services.It is
comprised of website properties CollegeHumor.com, Dorkly.com and
WatchLOUD.com; YouTube Channels WatchLOUD, Nuevon and Hungry; and production
companies Big Breakfast and dumbdumb. Electus is an operating business of IAC
[NASDAQ: IACI]. For more information on Electus, visitwww.electus.com.

Contact:

Demand Media
Kristen Moore, 310-917-6432
kristen.moore@demandmedia.com
or
Electus Digital
Jaime Ellyn Marsanico, 212-524-8781
jaime.marsanico@electus.com
 
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