SoftBank Inc. Appoints Bruce Gottlieb Executive Vice President, Legal and Regulatory Affairs

  SoftBank Inc. Appoints Bruce Gottlieb Executive Vice President, Legal and
  Regulatory Affairs

Business Wire

WASHINGTON -- March 11, 2014

SoftBank Corp. (TSE:9984) (“SoftBank”) announced today that Bruce Gottlieb
will join SoftBank Inc, its U.S. subsidiary, as Executive Vice President for
Legal and Regulatory Affairs. Mr. Gottlieb will be based in Washington, D.C.
and report to Ron Fisher, president of SoftBank Holdings Inc.

“We are extremely excited to have a talented leader with Bruce’s deep
experience and understanding of U.S. communications policy join the SoftBank
team,” said Mr. Fisher. “Last year, we made the largest ever foreign
investment by a Japanese company in the United States and we expect Bruce will
play a key role in helping us manage the investments we have made in the U.S.
mobile internet industry.”

Mr. Gottlieb has extensive business management, legal and technology expertise
and has worked in the private sector, for regulatory agencies and at private
law firms. He joins SoftBank from the National Journal, where he has served as
President since 2012 and General Counsel and Senior Vice President of
Corporate Strategy for parent company, Atlantic Media, since 2010.

Previously, Mr. Gottlieb served as Chief Counsel of the Federal Communications
Commission and worked on the Obama-Biden Presidential Transition Team in 2008,
as part of the group responsible for Technology, Innovation and Government
Reform. Earlier in his career, he was legal advisor to FCC Commissioner
Michael J. Copps from 2006-2008. His private practice experience includes time
with Washington, D.C. law firms WilmerHale and Harris, Wiltshire & Grannis,
where he appeared before the Supreme Court, federal appellate courts and
regulatory agencies. Mr. Gottlieb began his legal career as a clerk for Judge
David S. Tatel of the Court of Appeals for the District of Columbia Circuit.
Before law school, he was a staff writer at Slate, where he originated the
Explainer column, and he wrote for The Atlantic, The New Republic, and the New
York Times Magazine.

Mr. Gottlieb received an A.B. in Economics, magna cum laude, from Harvard
College and a J.D., magna cum laude, from Harvard Law School.

About SoftBank

SoftBank Corp., a global leader in mobile communications and Internet
services, was established in 1981 by its current Chairman and CEO Masayoshi
Son and has based its business growth on Internet innovation and a focus on
the consumer. SoftBank’s core businesses include mobile communication
services, sale of mobile handsets and accessories, data communication,
broadband service, fixed-line telephone service and Internet-based
advertising. SoftBank’s companies and investments include SoftBank Mobile
Corp., SoftBank Telecom Corp., SoftBank BB Corp., SoftBank Holdings Inc.,
Yahoo Japan Corporation, WILLCOM, Inc., eAccess Ltd., GungHo Online
Entertainment,Inc., Brightstar Corp., Alibaba Group Holding Limited, Japan Co., Ltd., Bodhi Investments LLC, Renren Inc. and Ustream
Asia Inc. SoftBank is also majority owner of Sprint Corporation in the United
States. More than half of the SoftBank Group’s employees are U.S. based and
nearly half of SoftBank’s revenues are derived from sales in America.


For SoftBank Corp.
Jim Barron, +1-212-687-8080
Megan Bouchier, +1-415-618-8750
Paul Kranhold, +1-415-618-8750
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