Nikon Empowers Enthusiast Photographers With New "Behind The Scenes" Video Series And Introduction Of Google+ Community

  Nikon Empowers Enthusiast Photographers With New "Behind The Scenes" Video
                 Series And Introduction Of Google+ Community

Nikon Goes On Location with Leading Pro Photographers to Educate and Inspire
Passionate Photo Enthusiasts with New Video Series and Online Community

PR Newswire

MELVILLE, N.Y., March 11, 2014

MELVILLE, N.Y., March 11, 2014 /PRNewswire/ --Nikon Inc. today launched the
"Nikon Behind the Scenes" video series, dedicated to empowering and
entertaining intermediate level photographers by equipping them with the
skills they need to take their photography to the next level. The video series
follows a diverse group of leading photographers into the field, including
Nikon Ambassadors Joe McNally and Corey Rich and Nikon Professional
Photographer Tamara Lackey. These pros provide insight on subjects ranging
from lighting, lensing, posing models, shooting landscapes, working with
different subjects and gearing up for a shoot.

"Nikon is committed to engaging our fans with interesting and informative
content, and the 'Nikon Behind the Scenes Video Series' is an entertaining way
to fulfill this promise," said Lisa Baxt, Associate General Manager of
Communications, Nikon Inc. "From the moment someone picks up their camera,
they have in their hands unlimited creative possibilities and we hope this
inspires them to make amazing images and videos. With this video series and
the new community on Google+, Nikon is there to support photographers as they
explore visual storytelling and tap into their creative potential."

Nikon Behind the Scenes
Starting with Nikon Ambassador and lighting expert Joe McNally, each featured
photographer will focus on their area of expertise. In "Nikon Behind the
Scenes: Light It Up with Joe McNally," McNally will be exploring what is
possible with Nikon Speedlights and off-camera flash techniques. Over the
course of five videos, he will show viewers how to make the most of lighting
in whatever situation a photographer may find themselves in.

"Nikon Behind the Scenes: High Altitude Adventure with Corey Rich" will focus
on Nikon Ambassador Corey Rich's techniques for shooting portraits, time
lapse, action stills and video while high in the Sierra Nevada mountains.
Whether suspended from a sheer cliff face or braving the elements, Rich's
penchant for adventure can inspire others to capture their extreme shot. 

Finally, the series is rounded out with Nikon Professional Photographer Tamara
Lackey, "Nikon Behind the Scenes: All in the Family with Tamara Lackey."
Lackey is well known for her family photography, and shares some of her
secrets to a successful portrait, whether it's coaxing an elusive smile from a
rambunctious toddler or capturing a couples' true personality.

The first video in the series will be go live on March 11 on the Nikon YouTube
channel ( and the new NikonUSA Google+ page. A new
video on a different topic will be posted every couple of weeks to both the
YouTube channel and Google+ page for viewers to check out. The new Google+
page will feature work from Nikon Ambassadors and Professional Photographers,
and serve as a hub for passionate photographers to share favorite photos,
insights on techniques and behind the scenes stories. On this page, Nikon aims
to help advanced, professional and aspiring photographers looking to further
their craft and take their passion to the next level. Please find the official
NikonUSA Google+ page at:

Video Series Schedule (subject to change)

Launch Date        Video Segment                              Pro Photographer
Tuesday, March 11  Nikon BTS:  Reading Light                  Joe McNally
Thursday, March 20 Nikon BTS:  Golden Hour Expedition         Corey Rich
Tuesday, April 1   Nikon BTS:  Photos with the Family and     Tamara Lackey
Monday, April 14   Nikon BTS:  Small Lighting, Big Results    Joe McNally
Thursday, April 24 Nikon BTS:  Extreme Action Shooting        Corey Rich
Monday, May 5      Nikon BTS:  Capturing an Authentic Smile   Tamara Lackey
Thursday, May 15   Nikon BTS:  Using Light to Tell a Story    Joe McNally
Monday, May 26     Nikon BTS:  Packing for an Outdoor Shoot   Corey Rich
Thursday, June 5   Nikon BTS:  Romantic Portraits             Tamara Lackey
Monday, June 16    Nikon BTS:  Dramatic Portrait Lighting     Joe McNally
Thursday, June 26  Nikon BTS:  Starry Night Time-Lapse        Corey Rich
Monday, June 30    Nikon BTS:  Little Kids, Big Personalities Tamara Lackey
Thursday, July 10  Nikon BTS:  Advanced lighting              Joe McNally
Monday, July 21    Nikon BTS:  Action with Video              Corey Rich
Thursday, July 31  Nikon BTS:  Lenses for Great Portraits     Tamara Lackey

For more information about Nikon and their latest products, please visit

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. Nikon Corporation, the parent company of Nikon
Inc., recently celebrated its 80th anniversary of NIKKOR optics, and announced
the production of over 85 million NIKKOR lenses in 2014, creating a new
milestone in Nikon's heritage of superior optics. For more information, dial
(800) NIKON-US or visit, which links all levels of
photographers to the Web's most comprehensive photo learning and sharing
communities. Connect with Nikon and other photographers on Facebook at and get the latest news and information from
Twitter by following @NikonUSA.

YouTube and Google+ are trademarks of Google, Inc.

All Nikon trademarks are trademarks of Nikon Corporation.

SOURCE Nikon Inc.

Contact: Geoff Coalter E: or Alisa Finkelstein E:, P: 201.507.9500,
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