Energizer and InnerWorkings Announce Marketing Partnership
Exclusive partnership will deliver breakthrough marketing experiences for
Energizer at Retail
CHICAGO -- March 11, 2014
InnerWorkings, Inc. (NASDAQ: INWK), a leading global marketing supply chain
company, announced that it signed a new retail management agreement with
Energizer, a global leader in the manufacturing of batteries and portable
Under this agreement, InnerWorkings will collaborate with the U.S. Energizer
team to develop a standardized print management program for all promotional
merchandising displays. In addition, InnerWorkings will assume management of
Energizer’s permanent merchandising display program leveraging the design and
sourcing expertise of DB Studios, which was acquired by InnerWorkings in 2013.
These efforts include procurement, design, engineering, sourcing, production,
inventory and fulfillment of merchandising and display materials to be used
across Energizer’s retail environments.
Stated Michelle Atkinson, Vice President and Chief Marketing Officer for
Energizer: “InnerWorkings’ suite of capabilities both complements and extends
the talent of our own marketing organization. Their track record for
innovation and scale will enable us to deliver breakthrough brand experiences
across geographies, channels, and formats.”
Additionally, as part of the partnership, InnerWorkings will leverage VALO,
its multi-currency, multi-language technology platform to facilitate materials
ordering, purchasing, and reporting for Energizer brand and retail teams.
About InnerWorkings, Inc.
InnerWorkings, Inc. (NASDAQ: INWK) is a leading global marketing supply chain
company servicing corporate clients across a wide range of industries. With
proprietary technology, an extensive supplier network and deep domain
expertise, the company procures, manages and delivers printed materials and
promotional products as part of a comprehensive outsourced enterprise
solution. InnerWorkings is based in Chicago, Ill., employs approximately 1,500
individuals, and maintains 67 global offices in 30 countries. Among the many
industries InnerWorkings services are: retail, financial services,
hospitality, non-profits, healthcare, food & beverage, broadcasting & cable,
education, transportation and utilities. For more information visit:
Allison Kaplan, (312) 277-1509
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