Coca-Cola Goes All the Way with $50,000 Donation to Boys & Girls Clubs of America’s Triple Play Program

  Coca-Cola Goes All the Way with $50,000 Donation to Boys & Girls Clubs of
  America’s Triple Play Program

Business Wire

ATLANTA -- March 11, 2014

The first of two Big Game advertisements from Coca-Cola in 2014 told the
all-American tale of triumph over adversity – a young man’s inspirational
story to achieve unlikely greatness. As a tribute to the ad, titled “Going All
The Way,” Coca-Cola pledged to donate $50,000 to Boys & Girls Clubs of
America’s (BGCA) Triple Play program once the ad was shared 10,000 times
online. The ad has exceeded Coca-Cola’s goal with over 40,000 online shares.

The donation will be distributed to Boys & Girls Clubs across the U.S. where
Triple Play program dollars are needed the most, including locations in Green
Bay, WI; San Juan, PR; Philadelphia, PA; San Francisco, CA; Seattle, WA;
Cleveland, OH; Boston, MA; Sacramento, CA; Washington, DC; and Denver, CO.

Over the next month, Coca-Cola and BGCA will come together in the ten
recipient cities to host community-based field day events to commemorate the
donations and cheer the occasion with delicious, ice-cold Coca-Cola.

“It has been exciting to see the success of ‘Going All the Way’ and we are
honored that our Clubs in need will receive additional funds to support the
Triple Play program,” said Jim Clark, President and CEO for Boys & Girls Clubs
of America. “It is partnerships like these and the strong support of our
communities that enable us to provide active healthy living for our kids and
we are looking forward to seeing these Clubs in action over the next month.”

“The support that ‘Going All The Way’ received from Americans to trigger
Coca-Cola’s donation to BGCA is truly moving and inspirational,” said Katie
Bayne, President, North America Brands, Coca-Cola North America. “We’re
humbled by the passion and excitement that rallied behind the ad, and we want
to sincerely thank all those who made this donation possible.”

The Coca-Cola Company is a founding sponsor of BGCA’s Triple Play program in
partnership with WellPoint Foundation, which encourages young people to eat a
balanced diet, become more physically active and increase their ability to
engage in healthy relationships.

For 127 years, Coca-Cola has been bringing people together to support
communities and organizations like Boys & Girls Clubs of America. Today, more
than 4,000 Clubs serve nearly four million young people annually through Club
membership and community outreach. BGCA enables young people to achieve great
futures and provides them with supportive relationships, enrichment programs
and a safe and positive environment to make new friends.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, one of the world's most valuable and recognizable brands, our
Company's portfolio features 16 billion-dollar brands including Diet Coke,
Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through the
world's largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of 1.9 billion servings a day. With an
enduring commitment to building sustainable communities, our Company is
focused on initiatives that reduce our environmental footprint, support
active, healthy living, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities where we
operate. Together with our bottling partners, we rank among the world's top 10
private employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at, follow us on
Twitter at, visit our blog, Coca-Cola Unbottled, at or find us on LinkedIn at

About Boys & Girls Clubs of America:

For more than 100 years, Boys & Girls Clubs of America ( has
enabled young people most in need to achieve great futures as productive,
caring, responsible citizens. Today,more than4,000 Clubs servenearly 4
million young people annuallythrough Club membership and community outreach.
Clubs are located in cities, towns, public housing and on Native lands
throughout the country, and serve military families in BGCA-affiliated Youth
Centers on U.S. military installations worldwide. They provide a safe place,
caring adult mentors, fun, friendship, and high-impact youth development
programs on a daily basis during critical non-school hours. Priority programs
emphasize academic success, good character and citizenship, and healthy
lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their
lives. National headquarters are located in Atlanta. Learn more


The Coca-Cola Company
Lauren Thompson, 404-676-3034
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