Casio G-SHOCK Debuts Arabic Index Watch Series

                Casio G-SHOCK Debuts Arabic Index Watch Series

Five Eye-Catching New Timepieces Add Unique Style to the G-SHOCK Line-Up

PR Newswire

DOVER, N.J., March 11, 2014

DOVER, N.J., March 11, 2014 /PRNewswire/ --G-SHOCK debuts a new look for
Spring Summer 2014 with the launch of two new watch models within its classic

Casio G-SHOCK Arabic Index Ana-Digi Chronograph

The analog only GAC110 features Arabic numerals at the 12 o'clock position and
minute markers around the outer rim. This XL (52.7mm case) collection is
available in subtle matte black with red accents (GAC110-1A) as well as in a
distinct deep purple with contrasting neon green accents (GAC110-6A). 

The three GA310 models feature Arabic numerals at both the 12 and 6 o'clock
positions and seamlessly combine fashion and function with its hybrid
analog/digital format (ana-digi). The watches are available in matte black
with white accents (GA310-1A), blue with contrasting light blue accents
(GA310-2A), and bold pink with yellow accents (GA310-4A).

Both the GA110 and the GA310 have unique features that are sure to appeal to a
wide range of G-SHOCK fans. For a traditional spin, the GAC110 model utilizes
a screw lock crown to adjust the time and date display. It also utilizes a
1/5^th stopwatch for chronograph performance. The high brightness auto LED
light of the GA310 series allows for easy reading of the equipped countdown
timer, 5 daily alarms (1SNZ) and the 1/100^th second stopwatch. Additionally,
the GA310 models have 48 city world times and can display time in 12 or 24
hourly formats. The large case size on both series gives the watches a
powerful presence.

Both watch models provide the rugged toughness and style that G-SHOCK is known
for. Features across all of the new timepieces include structured dual-ladder
straps for a secure fit, magnetic resistance and 200M water resistance in
addition to G-SHOCK's - unrivaled shock-resistant technology which allows the
watch to withstand dropping shocks and harsh vibration.

"We are so pleased to introduce this bold new look for G-SHOCK," said
Shigenori Itoh, Chairman and CEO of Casio America, Inc, "We hope to appeal to
the fashion-forward nature of our consumers, while maintaining our position as
innovators of toughness and technology."

All timepieces of this series retail for $150 and are now available at
selected fashion boutiques, key jewelers and the G-SHOCK NYC Soho store.

Casio's shock-resistant G-SHOCK watch is synonymous with toughness, born from
the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over
200 handmade samples were created and tested to destruction until finally in
1983 the first, now iconic G-SHOCK hit the streets of Japan and began to
establish itself as 'the toughest watch of all time'. Each watch encompasses
the 7 elements; electric shock resistance, gravity resistance, low temperature
resistance, vibration resistance, water resistance, shock resistance and
toughness. The watch is packed with Casio innovations and technologies to
prevent it from suffering direct shock; this includes internal components
protected with urethane and suspended timekeeping modules inside the watch
structure. Since its launch, G-SHOCK has continued to evolve, continuing to
support on Mr. Ibe's mantra "never, never give up".

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipment solutions. Established in 1957, Casio
America, Inc. markets calculators, keyboards, mobile presentation devices,
disc title and label printers, watches, cash registers and other consumer
electronic products. Casio has strived to realize its corporate creed of
"creativity and contribution" through the introduction of innovative and
imaginative products. For more information, visit


Leslie Bishop/Sandrine Charles
exposure Communications LLC
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Sue Vander Schans
(973) 361-5400

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SOURCE Casio America, Inc.

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