Austin Specialty Foods Leads Mission to Bring "Real Mexican Beer" Back to the U.S. Market

Austin Specialty Foods Leads Mission to Bring "Real Mexican Beer" Back to the
                                 U.S. Market

Mexicali Cerveza and Day of the Day Craft Beer Are Beer Brewed & Owned by
Mexicans

PR Newswire

LOS ANGELES, March 10, 2014

LOS ANGELES, March 10, 2014 /PRNewswire/ -- Drinks Americas (OTC: DKAM;
"Drinks Americas" or the "Company"), the exclusive United States broker for
leading premium authentic Mexican beers currently present in over 32 states,
today is excited to announce that distributor Austin Specialty Foods is
leading the mission to bring authentic "real Mexican beer," defined as brewed
and owned by Mexicans  rather than multi-national European beer, back to the
U.S. market starting with the launch of the Company's premium authentic
brewed-in-Mexico beer brands, Mexicali Cerveza and Day of the Dead Craft Beer,
in Austin.

Drinks Americas Holdings (OTN: DKAM) a leading U.S. broker for authentic
Mexican beer proves to be right on trend with Day of the Dead Craft Beer. Just
seven months ago DKAM decided to focus resources on the growing category of
specialty craft beer and within that short period of time they are now
available in over 20 U.S. chain retailers such as CostPlus World Market,
Walgreens, Sprouts, Total Wines, represented by over 40 distributors and in
popular restaurant chains…

Austin Specialty Foods is the only dedicated specialty food and beverage
distributor in the greater Austin area to offer dry and refrigerated
distribution services across multiple categories including the Travis Bros.
Texas Takery® (in-store, fresh baked goods), healthy snacking options, and the
Company's exclusive "real Mexican beer" brands—Mexicali Cerveza and Day of the
Dead Craft Beer.

Drinks Americas' Mexicali is an iconic Mexican beer brand that is
independently owned by a Mexican family. Shortly thereafter, the family
reinstituted the original formula and taste that brought it to national
prominence within Mexico and southern parts of California.While not as known
as its iconic counterpart, the Company's Day of the Dead Craft Beer is an
award-winning line brewed and bottled straight from Mexico. Growing in
popularity, the quality and packaging of Day of the Dead Craft Beer pays
homage to Mexican culture and heritage, and is a product people of Mexican
descent can feel proud to purchase and enjoy.

In an effort to reestablish national pride with Mexicans across the nation,
Austin SF will be taking charge of the "real Mexican beer" movement focused on
encouraging city, state and nationwide adoption of the Company's Mexican beer
brands—Mexicali and Day of the Dead.Currently, both brands are featured on
its website (www.austinsf.com/#!beverages/c1pgw), noting the extreme care
given to the brewing process at Cerveceria Mexicana, as well as each
individual flavorand unique packaging of the Day of the Dead Craft Beer line.

Ben Erwin, Managing Partner of Austin Specialty Foods, said, "With such a
heavy Mexican population in Texas, Mexicali is the authentic Mexican beer and
Day of the Dead is the award-winning Mexican craft beer line that every
Mexican should be proud of. We are thrilled to be the ones to bring 'real
Mexican beer' back to Texas and to head up the movement nationwide. Already,
we have placed both authentic premium Mexican beer brands in over 100 accounts
in just two unseasonably cold weeks. Thus far, the response we've received
from our customers and theirs has been great—and with zero advertising."

Joseph Belli, VP of Sales, Day of the Dead Craft Beer, commented, "Austin
Specialty Foods recognizes and appreciates the quality and opportunity we have
in brewing, marketing and packaging, and providing the market with the ONLY
'real Mexican beer' brewed in Mexico and owned by Mexicans—and that means a
lot to our team. We're thrilled to have them head up the movement back to real
Mexican beer beginning in trend-setting Austin and look forward to growing
this movement nationwide."

"Texas is an advantageous market for us given its high Mexican population and
close proximity to our Mexican owned brewery. Located in Austin, known to be
a highly visible trend-setting city, Austin SF will be instrumental in helping
us re-ignite a passion for 'real Mexican beer'—both iconic and craft—among the
city's trendy craft beer-following. We are happy to have them represent our
brands and are excited to see their success in the market," added Timothy
Owens, CEO of Drinks Americas.

About Drinks Americas Holdings

Drinks Americas (OTC: DKAM) is the exclusive United States broker for leading
premium authentic Mexican beers currently present in over 32 states. The
Company is on target to be the leading broker for Mexican beers in each state
in which it operates. Drinks Americas' leading premium authentic Mexican beer
brands include specialty Day of the Dead Craft Beer, Mexicali™, Rio Bravo™,
Red Pig™ and Chili Beer™, which are all brewed in Mexico's third largest
brewery, and Mexican family-owned Cerveceria Mexicana, utilizing state of the
art processes, fermentation and aging systems. Drinks Americas' brands
continue to forge strong connections with consumers through some of the
largest retailers and restaurants in the country. The Company is headquartered
in Los Angeles, CA and trades under the ticker symbol "DKAM."

Except for the historical information contained herein, the matters set forth
in this release, including the description of the company and its product
offerings, are forward-looking statements within the meaning of the "safe
harbor" provision of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and uncertainties that
may cause actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and uncertainties
inherent in the early stages of growth companies, the company's need to raise
substantial additional capital to proceed with its business, risks associated
with competitors, and other risks detailed from time to time in the company's
most recent filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The company
disclaims any intent or obligation to update these forward-looking statements.

Investor Relations: 866-501-6582
Email: Lauren@ChooseWindmill.com

Photo - http://photos.prnewswire.com/prnh/20131203/NY26893

SOURCE Drinks Americas
 
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