Revolutionary Philips SlimStyle Bulb is Most Affordable Quality LED at $9.97

 Revolutionary Philips SlimStyle Bulb is Most Affordable Quality LED at $9.97

Innovative design and accessible price on dimmable 60-W EQ bulb offers
consumers slimmer utility bills without compromising light quality

PR Newswire

SOMERSET, N.J., March 10, 2014

SOMERSET, N.J., March 10, 2014 /PRNewswire/ -- Philips, the global leader in
lighting, has once again revolutionized the 60-watt LED equivalent bulb by
introducing SlimStyle, a brand new shape that offers the high quality,
omni-directional light of an incandescent, while eliminating the bulky heat
sink commonly found on current LED offerings. The new value-priced 60-watt
bulb is now available for purchase in store at The Home Depot, a partner in
innovation, for just $9.97.

Like other Philips LED bulbs, SlimStyle is also designed to meet or exceed
ENERGY STAR specifications, reducing energy consumption by 85 percent, and
lasting 25 times longer with an estimated $136 savings in electricity costs
during its 25,000 hour lifespan, as compared to the traditional 60-watt
incandescent. The bulb is dimmable and has already been submitted for ENERGY
STAR testing.

Using mid-power LUXEON LEDs developed at the Philips Lumileds facility in San
Jose, CA, SlimStyle uses just 10.5 watts of power, while putting out more than
800 lumens. This latest generation Philips bulb leverages its uniquely flat
surface to conduct heat away from the LEDs, eliminating the need for the heavy
aluminum heat sinks currently associated with LED bulbs. This innovation
helps to reduce the cost and weight of the bulb, while still delivering the
omni-directional lighting consumers expect from a traditional 60-watt bulb.

"Philips was the first and only company to create a light bulb that could meet
the exacting L Prize specifications and we have continued to revolutionize the
60-watt LED equivalent with SlimStyle," said Bruno Biasiotta, CEO and
president, Philips Lighting Americas. "With this latest generation, we have
demonstrated that the LED bulb can break with traditional design and that a
value-priced offering can still deliver the innovation and light quality that
consumers have come to expect from a Philips product. Leveraging innovations
in LED technology and utility rebate programs, we continue to drive down the
price and fuel mass adoption. With SlimStyle, we have slimmed the bulb and
your utility bill, but not your wallet."

Philips is at the forefront of LED lighting technology and SlimStyle joins an
industry-leading portfolio which includes Philips hue, the company's "personal
wireless lighting" offering that empowers users to create and control LED
light using their smartphone or tablet. From floodlights to spotlights to
decorative candles, Philips offers a broad range of ENERGY STAR certified LED
lamps designed with the latest and most advanced LED technology available on
the market. Offering superior light quality and supporting some of the most
popular form factors, Philips continues to usher in a new era in lighting.

About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being
company, focused on improving people's lives through meaningful innovation in
the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the
Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs
approximately 115,000 employees with sales and services in more than 100
countries. The company is a leader in cardiac care, acute care and home
healthcare, energy efficient lighting solutions and new lighting applications,
as well as male shaving and grooming and oral healthcare. News from Philips is
located at www.philips.com/newscenter.



SOURCE Royal Philips

Website: http://www.philips.com/newscenter
Contact: Silvie Casanova, Lighting Communications, Philips Electronics North
America, Ph: 978-659-7467, Email: silvie.casanova@philips.com
 
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