Electus International Acquires Rights To Online Dating Rituals Of The American Male

Electus International Acquires Rights To Online Dating Rituals Of The American

Produced by the Magical Elves, the new documentary series investigates the
world of the online dating culture from the male perspective

PR Newswire

LOS ANGELES, March 10, 2014

LOS ANGELES, March 10, 2014 /PRNewswire/ --Multimedia entertainment studio
Electus, an operating business of IAC (NASDAQ: IACI), today announced that it
has acquired international rights to Online Dating Rituals of the American
Male. The show, which unmasks the online dating culture from the male
perspective, premiered Sunday, March 9 on Bravo. The six, hour-long episodes
in Season 1 are produced by Magical Elves, the production company behind
several reality hits including Top Chef, Cold Justice and Fashion Star.

Each week, the show follows two different men as they search the Internet for
their ideal partner (or fling!). From the typical "romantic" searching for his
true love to the guy who is looking for multiple partners, viewers get a taste
of the trials and tribulations that characterize dating in the digital age.

"Electus International is thrilled to partner with the Magical Elves to bring
this enlightening and entertaining program to viewers around the globe," says
John Pollak, President of Electus International. "As online dating has become
the most mainstream form of dating worldwide, this program is sure to resonate
with audiences of all ages and demos, especially thanks to the brilliant story
telling ability of the Magical Elves."

About Electus
Electus is the first integrated multimedia entertainment studio to unite
producers, creators, advertisers and distributors under one roof and produce
all forms of content for distribution across a variety of platforms around the
world, including: broadcast, cable, digital, OTT and various emerging
technologies. The company connects advertisers, distributors and content
creators early on in the development process, enabling marketers and
advertisers to be true partners in campaigns and content creation. Electus
International, the global distribution arm of Electus, is responsible for all
international sales and distribution for Electus' programming and its studio
partners as well as programs and formats from other well-known 3rd party
providers.Electus is an operating business of IAC [NASDAQ: IACI]. For more
information on Electus, visitwww.electus.com.

High10 Media
Erin Meegan
(212) 918-2028

SOURCE Electus

Website: http://www.electus.com
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