EU Summit on Innovation Welcomes Guerlain and Dom Pérignon Business Wire BRUSSELS -- March 10, 2014 Today, Thierry Wasser, Perfumer of Guerlain, and Richard Geoffroy, Cellar Master of Dom Pérignon, have addressed the European Innovation Convention along with Nobel Prize winners, over a hundred CEOs and leading global thinkers. By sharing their stories, the creative minds of the two Maisons of the LVMH Group highlighted that culture and innovation are key drivers of the European economy. Thierry Wasser called on young people to look at the métiers d’excellence as a source of inspiration for their professional future: “There is great hope for young people as luxury Maisons like Guerlain, Loewe, Berluti etc. are looking for emerging talents who want to hone their craftsmanship skills and develop their creativity. By investing over €700 million per year on training programs, high-end industries contribute to the creation and perpetuity of the savoir-faire that is a cornerstone of European cultural values”. Richard Geoffroy stressed the essential role played by the ‘made in Europe’ to create poles of excellence and networks of tourism: “We act as ambassadors of European values such as innovation, creativity and quality on the world stage. 87% of foreigners come to Europe because they dream about our Continent and they want a piece of it. I’m proud that the ‘made in Europe’/’made in’ European countries remains a main point of reference that attracts tourists from all over the globe”. With European brands representing 70% of the global market, high-end industries, and LVMH in particular, play a key economic role in Europe. Thanks to a unique model based on non-relocatable production, and an exceptional mix of heritage and innovation, this “Silicon Valley” of Europe drives growth and jobs while continuously investing in culture and creativity. This is the reason why the upcoming European Council of 20- 21 March 2014 will emphasise their essential role as a model for the renaissance of Europe’s industry. European high-end cultural and creative industries Some figures : *European brands represent 70% of the global market; *€440 billion annual output, which represents 3% of the EU GDP; *Employ 1,5 million people; *Export on average 60% of their production, which represent over 10% of total EU exports (€260 billion). For LVMH Maisons, it goes up to 75% of total production exported. Some key documents: *Communication from 26 September 2012 on “Promoting cultural and creative sectors for growth and jobs in the EU”. COM(2012) 537 final. *European Commission Staff Working Document from 26 September 2012 on the “Competitiveness of the European high end industries”. SWD(2012) 286 final. *Communication from 22 January 2014 “For a European Industrial Renaissance”. COM(2014)14/2. *Frontier Economics study on “The value of the cultural and creative industries to the European economy”. *TNS Sofres study on “European Citizens’ Perception of the High-End Cultural and Creative Industries”. Contact: LVMH Group Belgium & EU Nathalie Van Ypersele, +32 478 20 10 62 or France Sonia Fellmann,+33 1 40 70 11 89 or Italy Matteo Steinbach,+39 02 89055106 or United Kingdom Claire Maloney,+44 207 307 5341 or USA Molly Morse,+1 212 521 4826
EU Summit on Innovation Welcomes Guerlain and Dom Pérignon
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