Response to Guitammer's "4D" Movie Survey Extremely Positive

Response to Guitammer's "4D" Movie Survey Extremely Positive 
Survey Says: "4D" Helps Theater Operators Increase Revenues, Add
Customers and Enhance Customers' Perception of the Movie Theater
WESTERVILLE, OH -- (Marketwired) -- 03/10/14 --  The Guitammer
Company (OTCQB: GTMM) (OTCBB: GTMM), a leader in tactile and haptic
broadcast technology and creator of the award-winning line of
ButtKicker(R)-brand low frequency audio transducers that provide an
immersive entertainment experience for audiences, announced today the
audience survey results from its "4D" installation at Digital Cinema
Destinations Corporation's (NASDAQ: DCIN) "Digiplex Solon Cinema 16"
in Solon, OH.  
A recent audience survey of movie goers who experienced a movie in
the "4D powered by ButtKicker" auditorium showed that*: 

--  83% would pay $2 - $4 or more per movie to experience a movie in 4D;
    ages 18 - 44, male & female
--  45% said they would pay more than $8 / movie to experience a movie in
    4D; ages 18 - 44, male & female
--  67% said they would drive between 4-7 miles or more to go to a 4D
    equipped theater; ages 18 - 65, male & female
--  42% said they would drive more than 10 miles to go to a 4D equipped
    theater; ages 18 - 44, male & female
--  And, 80% agreed that "4D improves or greatly improves their opinion of
    the movie theater company; ages 18 - 65, male & female

*Survey conducted December 2013 - February 2014, 67 total respondents;
+ / - 10% M.O.E. 
Commenting about the results, Bud Mayo, CEO of Digiplex, said, "I'm
not at all surprised by the results as the feedback our staff at
Solon has been given by our customers regarding our initial 4D
installation has been extremely positive." 
Mark Luden, CEO of Guitammer, stated, "We're seeing strong increase
for our 4D technology for movie theaters around the world. Last year
we added over 4,000 seats in 22 auditoriums in the US, Hong Kong and
China and we expect to see that trend continue this year as well.
This survey reinforces what our customers already know and tell us;
that movies and video games, and now sports, are better in 4D." 
About The Guitammer Company
 The Guitammer Company, based in
Westerville, Ohio, is a leader in low frequency sound products and
broadcast technology. The Guitammer Company's patented broadcast
technology "ButtKicker Live!(R) or "4D Sports powered by ButtKicker"
is now live on ESPN2 for the National Hot Rod Association (NHRA)
broadcasts. "4D Sports powered by ButtKicker" enables the excitement,
impact and feeling of live sporting events to be broadcast along with
the sound and video, and puts the viewer into the action, whether at
home or at the event. "4D Sports powered by ButtKicker" technology is
available for cable, satellite, fiber optic, IPTV and over-the-air
broadcasts. For more information see
ButtKicker(R) and ButtKicker Live!(R) are registered trademarks of
The Guitammer Company.  
The Company's innovative and award-winning line of patented
ButtKicker-brand low frequency audio transducers let users feel
low-frequency sound (bass). ButtKicker brand products are used around
the world by leading entertainment and theater companies such as AMC
Theatres, Alamo Drafthouse, IMAX, Disney and Lumiere Pavilions in
movie theaters and attractions; by world-famous musicians; and in
home theaters, by consumers for video games, simulators and car
ButtKicker brand products are distributed by Pearl Drums for
musicians under the trade name, "Pearl's Throne Thumper by
ButtKicker". ButtKicker brand products' patented design makes them
musically accurate, powerful and virtually indestructible.  
For additional information on The Guitammer Company and detailed
product information, visit and To like our Facebook page or follow us on
Twitter for company updates, visit and  
Safe Harbor: 
 This letter contains certain forward-looking
statements within the meaning of Section 27A of the Securities Act of
1933, as amended and Section 21E of the Securities Exchange Act of
1934, as amended, which are intended to be covered by the safe
harbors created thereby. Investors are cautioned that all
forward-looking statements involve risks and uncertainty, including
without limitation, the ability of the Company to successfully
implement its turnaround strategy, changes in costs of raw materials,
labor, and employee benefits, as well as general market conditions,
competition and pricing. Although the Company believes that the
assumptions underlying the forward-looking statements contained
herein are reasonable, any of the assumptions could be inaccurate,
and therefore, there can be no assurance that the forward-looking
statements included in this letter will prove to be accurate. In
light of the significant uncertainties inherent in the
forward-looking statements included herein, the inclusion of such
information should not be regarded as representation by the Company
or any other person that the objectives and plans of the Company will
be achieved. In assessing forward-looking statements included herein,
readers are urged to carefully read those statements. When used in
the Annual Report on Form 10-K, the words "estimate," "anticipate,"
"expect," "believe," and similar expressions are intended to be
forward-looking statements. 
For More Information Contact: 
The Guitammer Company 
(614) 898-9370 
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