Full-Service Digital Marketing Firm ethology Speaks at 2014 Tech Summit
Presented by Western Association of Convention & Visitors
Executive Vice President Mike Corak and Vice President Kent Schnepp
Educate Attendees on Smart Strategies and Useful Tactics of Advanced
SCOTTSDALE, AZ -- (Marketwired) -- 03/10/14 -- Providing attendees
with new strategies and tactics to enhance destination marketing
programs, ethology, a full-service integrated digital marketing
agency and portfolio company of Tallwave, today announced two of its
executives are speaking at the 2014 Tech Summit. The annual event is
presented by the Western Association of Convention & Visitors Bureau
and is being held March 12-14 at the Portland Oregon Marriott
ethology's Executive Vice President Mike Corak and Vice President
Kent Schnepp will be presenting on Thursday, March 13 from 2:00 p.m.
- 3:30 p.m. in a session titled "Advanced E-Mail Marketing." This
educational program will include email research, strategy, planning
and execution and will include specific examples of email branding,
acquisition, loyalty, and retention strategies for the travel,
hospitality and convention services industries.
"Digital marketers today in every industry are faced with complex
technology choices and need to understand how to capitalize the
digital marketing tactics and tools available to them," said Corak.
"ethology is known for its integrated approach that drives engagement
and we look forward to sharing our best practices with the attendees
at the 2014 Tech Summit."
As Executive Vice President of Strategy, Corak leads the strategic
planning and research teams at ethology. An agency veteran, Mike has
developed and implemented winning digital and integrated strategies
for hundreds of companies; including Coca-Cola, ConAgra Foods,
ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney.
In his role as Vice President of Client and New Business Development
at ethology Kent Schnepp brings over 12 years of internet marketing
experience working with top-tier clients such as U.S. Bank, Lifelock,
InterContinental Hotels & Resorts, RockResorts, BBC, Home Depot and
EJ Gallo. In 2006 Kent co-founded EngineWorks, a data-driven search
marketing agency located in Portland, Oregon. EngineWorks was
acquired by ethology in February 2011.
Please join ethology's 2014 Tech Summit conversation online at
Facebook: https://www.facebook.com/ethology & Twitter: @ethology
using hashtag #ethology and #WACVBTechSummit.
ethology is the integrated digital marketing agency
for evolving consumer brands, and a portfolio company of Tallwave, a
venture development firm that validates, grows and helps start-ups
commercialize their businesses. The ethology team has expertise in
research, strategy, planning, organic and paid search, display and
social media, email marketing, content strategy, analytics, web
development and creative design. The digital agency services large
Fortune 500 and mid-size brands in travel and hospitality, consumer
retail, ecommerce, finance and banking, telecommunication, consumer
package goods, insurance, entertainment and healthcare industries.
For more information on ethology, please visit ethology.com.
VP, Marketing | ethology
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