Kahlua® Declares First-Ever National Cocktail Your Coffee Day

        Kahlua® Declares First-Ever National Cocktail Your Coffee Day

Following Change to Daylight-Saving Time, Embrace the Yearly Tradition of a
Lost Hour with Afternoon Coffee Cocktails with Kahlua®

PR Newswire

NEW YORK, March 10, 2014

NEW YORK, March 10, 2014 /PRNewswire/ -- The original rum and coffee liqueur
Kahlua^® today announced the inauguration of National Cocktail Your Coffee
Day- today, Monday, March 10. The new holiday comes just in time as Americans
advanced their clocks forward one hour for daylight-saving time, thereby
losing one precious hour to their day. Knowing that Mondays can be rather
challenging anyway, Kahlua has chosen to declare this special Monday as
National Cocktail Your Coffee Day- giving coffee and cocktail lovers a
delicious excuse to give their regular afternoon coffee break a little extra
love.

Kahlua(R) Declares First-Ever National Cocktail Your Coffee Day

Whether consumers are looking to celebrate National Cocktail Your Coffee Day
in the afternoon or with a post-dinner nightcap, Kahluapairs exceptionally
with hot and iced coffee and in a variety of specialty cocktails.
Kahluaoffers rich and distinct flavor and is made with sugarcane rum and 100
percent Arabica coffee from Veracruz, Mexico. The portfolio includes Original,
Cinnamon Spice, French Vanilla, Mocha and Hazelnut flavors for a suggested
retail price of $16.99 for a 750 mL bottle.

"The induction of National Cocktail Your Coffee Day is our stake in the ground
for those fans who love coffee and cocktails so much," said Michelle Sanders,
brand director for Liqueurs at Pernod Ricard USA. "Declaring a unique holiday
like this for our consumers who love both beverages so much is a direct
reflection of our brand's playful personality. We hope to inspire afternoon
and evening coffee breaks to be that much more delicious today."

Kahlua's first-ever National Cocktail Your Coffee Day will be supported via
the brand's social media channels where cocktail recipes and product
information will be shared using the official #CocktailYourCoffee hashtag.

To learn more about Kahluaand join National Cocktail-Your-Coffee Day
celebrations, visit www.Kahlua.com, www.Facebook.com/Kahlua,
www.Twitter.com/KahluaUS and www.Instagram.com/KahluaMidnight.

National Cocktail Your Coffee Day Signature Recipes
Give your afternoon and evening coffee breaks a little love with some help
from Kahlua:

Kahlua Hot Coffee
2 parts Kahlua
3 parts hot coffee
Serve in a mug. Add milk or cream as desired. Garnish with cinnamon or an
orange peel.

Kahlua Iced Coffee
2 parts Kahlua
2 parts chilled iced coffee
1 part milk or cream
Pour Kahlua into a highball glass filled with ice. Add coffee and milk or
cream.

Kahlua Hazelnut Latte
2 parts Kahlua Hazelnut
2 parts chilled espresso
1 part ABSOLUT Vodka
1 part milk
Serve in a highball glass, garnish with nutmeg.

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the
largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
(Ticker: RI).

The company's leading spirits and wines include such prestigious brands as
Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch
Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin,
Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker®
Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with
Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®;
and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne,
G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in Purchase, New York, and has roughly 850
employees across the country.

Pernod Ricard USA urges all adults to consume its products responsibly and has
an active campaign to promote responsible drinking. For more information on
this, please visit: http://www.acceptresponsibility.org.

Photo - http://photos.prnewswire.com/prnh/20140310/NY79193

SOURCE Kahlua

Website: http://www.kahlua.com
Contact: Lauren Nodzak, Pernod Ricard USA, 212-372-5345,
lauren.nodzak@pernod-ricard.com; Erika Lam, Ketchum, 646-935-4199,
erika.lam@ketchum.com
 
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