The Warlords of Draenor™ Ride into Battle This Fall

  The Warlords of Draenor™ Ride into Battle This Fall

    Pre-purchase World of Warcraft^®’s upcoming fifth expansion today and
                 immediately boost a character to level 90^†

Business Wire

IRVINE, Calif. -- March 10, 2014

This fall, World of Warcraft^®  players around the globe will clash with the
legends of Warcraft^®’s brutal past when Warlords of Draenor^™ charges into
stores worldwide. Azeroth’s heroes can prepare for the coming onslaught today
by pre-purchasing the expansion digitally at
Players who answer this call to arms will receive their character boost to
level 90 immediately^†, allowing them to join friends on the battlefield or
experience the latest content from a whole new perspective.^††

The fifth expansion to Blizzard Entertainment’s acclaimed massively
multiplayer online role-playing game leads players to the untamed world of
Draenor, where the orc warchief Grommash Hellscream is forging his twisted
Iron Horde into a world-shattering weapon of conquest. Faced with seemingly
insurmountable odds, the champions of the Horde and the Alliance must
establish a base of operations on Draenor and seek out courageous allies to
make a stand against Hellscream’s mighty war machine.

“We’re sending players deep into uncharted territory with Warlords of
Draenor,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment.
“New features like the Garrison will give players a commanding role in the
Warcraft saga like never before, and everyone can get in on the action right
away with the included level-90 boost. There’s never been a better time to go
to war for the Horde or the Alliance.”

When Warlords of Draenor launches this fall, it will introduce a wide variety
of epic features and content for players of every kind, whether they’re
longtime veterans or new recruits. With the expansion, players will be able

  *Explore a Savage World: Explore the hostile world of Draenor, home of the
    orc and draenei races, as it once existed, and adventure in all-new zones
    alongside characters central to Warcraft history.
  *Build a Garrison: Construct, command, and expand your own customizable
    stronghold on Draenor, and gather NPC followers to collect resources and
    embark on missions on your orders.
  *Instantly Upgrade to Level 90^†: Upon pre-purchasing the expansion, boost
    one character of your choosing to level 90, making it easier than ever to
    enjoy the latest content together with your friends.
  *Step Into New Character Models: Character models and animations for World
    of Warcraft’s original playable races are being fully revamped while
    maintaining the game’s iconically epic style.
  *Adventure to Level 100: Reach new heights of power and unlock bonuses to
    further enhance your abilities on your way to the new level cap of 100.
  *. . . And More: Take on a wide array of Dungeons, Raids, Scenarios,
    Battlegrounds, Challenge Modes, and more—no matter what kind of content
    you enjoy, new adventures await.

Warlords of Draenor will come in a Standard Edition (physical and digital
versions available), which players can pre-purchase now at a suggested retail
price of $49.99. Players also have the option to upgrade their pre-purchase to
the Digital Deluxe Edition (SRP $69.99), which contains the following in-game
bonuses for World of Warcraft and other Blizzard games (each available in-game
at the time of pre-purchase):

  *World of Warcraft—Dread Raven Mount and Dread Hatchling Pet: Swoop down
    from the dark of night on the black-winged Dread Raven, a mortal progeny
    of Anzu, and devour your prey in your next Pet Battle with the adorably
    ferocious Dread Hatchling.
  *StarCraft^® II—Warchief Portraits: Summon the strength of two of the most
    fearsome Iron Horde warchiefs—Grommash Hellscream and Blackhand—as you
    clash in the Koprulu sector in StarCraft II.
  *Diablo^® III—Warsong Pennant: Brandish this battle-torn pennant on your
    back, and channel the rage of the Warsong Clan against the demonic forces
    of Sanctuary in Diablo III.

Players who pre-purchase either the digital Standard Edition or Digital Deluxe
Edition from Blizzard at will be able to
immediately^† boost one character of their choosing to level 90, allowing them
to experience the latest World of Warcraft content alongside their friends^††.
Players who wish to boost multiple characters to level 90 also now have the
option to purchase additional level-90 character boosts directly through the
game at $60 apiece. Further details on character boosts, including information
on the gear, skills, and provisions boosted level-90 characters will receive,
can be found at

Warlords of Draenor will also be available in a retail-exclusive Collector’s
Edition, which comes equipped with the digital bonus items from the Digital
Deluxe Edition as well as a full-color hardcover art book, a behind-the-scenes
two-disc Blu-ray/DVD set, a CD soundtrack, and a Warlords of Draenor mouse
pad. The Collector’s Edition will be available at select retailers for a
suggested retail price of $89.99. Players should check their local retailer
for details and availability and be sure to lock in their preorder, as
supplies are limited.

In addition to the English version, Warlords of Draenor will be fully
localized into Latin American Spanish, Brazilian Portuguese, French, German,
Italian, European Spanish, Russian, Korean, Traditional Chinese, and
Simplified Chinese. For more information on World of Warcraft: Warlords of
Draenor and to pre-purchase your copy, visit

With multiple games in development, Blizzard Entertainment has numerous
positions currently available—visit for more
information and to learn how to apply.

^†Players upgrading to Warlords of Draenor from World of Warcraft Starter
Edition must wait until trial restrictions are removed before character boost
becomes available (may take up to 72 hours).

^††Corresponding World of Warcraft expansions required.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft^® and the
Warcraft^®, StarCraft^®, and Diablo^® franchises, Blizzard Entertainment, Inc.
(, a division of Activision Blizzard (NASDAQ: ATVI), is a
premier developer and publisher of entertainment software renowned for
creating some of the industry’s most critically acclaimed games. Blizzard
Entertainment’s track record includes sixteen #1-selling games^* and multiple
Game of the Year awards. The company’s online-gaming service,^®, is
one of the largest in the world, with millions of active players.

*Based on internal company records and reports from key distribution partners.

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Blizzard Entertainment's expectations, plans,
intentions or strategies regarding the future, including statements about
scheduled release dates, are forward-looking statements that are not facts and
involve a number of risks and uncertainties. Factors that could cause Blizzard
Entertainment's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the risk factors
sections of Activision Blizzard’s most recent annual report on Form 10-K and
any subsequent quarterly reports on Form 10-Q. The forward-looking statements
in this release are based upon information available to Blizzard Entertainment
and Activision Blizzard as of the date of this release, and neither Blizzard
Entertainment nor Activision Blizzard assumes any obligation to update any
such forward-looking statements. Forward-looking statements believed to be
true when made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Blizzard Entertainment or Activision
Blizzard and are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ materially
from current expectations.


Blizzard Entertainment, Inc.
Rob Hilburger
VP, Global Communications
Emil Rodriguez
Director, Global PR
949.955.1380 x12064
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