Brings Seamless Shoppable Video Experience To Its Unique Editorial Platform Brings Seamless Shoppable Video Experience To Its Unique Editorial

- Provides new way for premium brands to engage with NOWNESS' broad and
sophisticated user base through award-winning creative content -

- Inaugural film to feature a collection of iconic luxury brands, including
Louis Vuitton, La Perla, Kenzo, Bottega Veneta, Haider Ackermann, Rick Owens,
and Maison Martin Margiela -

PR Newswire

PARIS, March 10, 2014

PARIS, March 10, 2014 /PRNewswire/, the award-winning editorial
website that serves as a daily resource for the culturally curious, today
announced the launch of the first shoppable video experience on its unique
digital platform.

To showcase this new feature, NOWNESS has partnered with renowned brands Louis
Vuitton, La Perla, Kenzo, Haider Ackermann, Rick Owens, Bottega Veneta, and
Maison Martin Margiela on a short film featuring five Sadler's Wells dancers.
As the dancers whirl across the screen, engaged in what director duo Tell No
One describes as "a game of tag with clothes," the film uses an innovative
technology that seamlessly integrates a click-to-buy functionality in the
background of the video content. The film is featured on at

This unique functionality will now be available to brands that collaborate
with NOWNESS to create inspiring and highly-creative digital stories. This
presents a compelling opportunity for premium brands to leverage shoppable
video technology in a manner that remains true to an aspirational brand image,
while also benefiting from NOWNESS' network of creative talent and broad,
sophisticated user base.

This enhanced feature is consistent with NOWNESS' mission to continually
provide a differentiated experience for its users and influential brand
partners through artistic digital storytelling. The shoppable functionality
will enable NOWNESS' audience to identify featured fashion products and save
them for later purchase through third-party sites without disrupting or
distracting from the viewing experience.

The content will retain the high level of artistry for which the site is
known.Importantly, it will not incorporate feature banners or sidebars that
are distracting to the eye, or stop once a user selects a product, which would
compromise the viewing experience.

About, launched in 2010, is the editorially independent website of LVMH
Moet Hennessy Louis Vuitton, the world's leading Luxury Group. This
award-winning editorial website serves as a daily resource for the culturally
curious by premiering inspiring stories from the forefront of contemporary
culture and global lifestyle. Collaborating with the world's foremost
designers, creatives and thinkers, is dedicated to being a vital
instrument for experiencing high-end culture digitally. In 2011,
won a Webby Award for Best Fashion Website, WWD Japan's Best Fashion Media
Award and a Clio Award for Best Interactive Website. In 2012,
launched a Chinese-language version, which made it a true dual language

Media Contact
Lyndsey Estin / Anntal Silver
Kekst and Company


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