2014 SXSW Interactive Session Spotlight: Loyalty Is Dead. Long Live Loyalty
AUSTIN, Texas -- March 8, 2014
Drew Lewis has worked in marketing and advertising for 10 years on loyalty and
rewards programs for Southwest Airlines Rapid Rewards, Disney, Oakley, Shell
and Coke. He’ll deliver his Core Conversation “Loyalty Is Dead. Long Live
Loyalty” to the SXSW Interactive audience on March 9. In this Session
Spotlight, he discusses the role rewards play in consumer loyalty. His handle
SXSW: Tell us more about the idea behind your SXSW Interactive Core
Conversation on loyalty.
Lewis: We’re experiencing a shift in what loyalty means in today’s world.
Given changing dynamics, transparency offered through technology and big data
insight, there is an insane imbalance between obsessive customer acquisition
and negligent customer retention. We will focus not on the problem but the
solution to this paradox, reevaluating what loyalty means in today’s world.
Attendees will be part of the solution, using interaction to drive knowledge,
understanding and definition.
SXSW: Who else is joining you for this session?
Lewis: Josh Forstot is the other speaker for the Core Conversation. Josh is
the Chief Product Officer at Checkd.in, whose role comprises a versatile blend
of creative, strategist, technologist and entrepreneur, with over 15 years of
experience in creating data-driven products for some of the most recognized
brands in the world.
SXSW: Why should SXSW attendees come to this Core Conversation?
Lewis: Loyalty is a hot topic. Studies show that an average household is
enrolled in 22 loyalty programs. Consumers are now in charge and they’re
overwhelmed with false messages and underwhelmed once they demonstrate their
loyalty. Meanwhile, companies and brands are constantly trying to find the new
value exchange for their loyalty/rewards programs. We’ll explore the role
“experience” will play in creating emotional connections that transform
perceptions into deeply held beliefs.
SXSW: What about SXSW registrants who don’t know much about your topic— will
they be able to follow your conversation?
Lewis: Anyone can contribute to this conversation. In fact, we launched a
website, TheLoyaltyExperiment.com, powered by NewsCred so anyone can read up
on the latest news and thought leadership on the topic of loyalty.
Register now to attend Lewis’s talk.
This article was written by Megan Simpson.
Advertising Ageranks Wunderman as the #1 global digital agency network.
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